In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.

Business Foundations Specialization
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Business Foundations Specialization
Solve Real Business Problems.
Build a foundation of core business skills in marketing, finance, accounting and operations.



Instructors: Michael R Roberts +7 more
330,563 already enrolled
Included with
Get in-depth knowledge of a subject
from 26,509 reviews of courses in this program
Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand branding and go-to-market strategies
Read income statements, balance sheets, and cash flow statements
Manage people through motivation and reward systems
Analyze and improve business processes in services or manufacturing
Skills you'll gain
- Category: Operational Efficiency
- Category: Process Analysis
- Category: Corporate Finance
- Category: People Management
- Category: Operational Excellence
- Category: Marketing
- Category: Accrual Accounting
- Category: Return On Investment
- Category: Customer Analysis
- Category: Operations
- Category: Peer Review
- Category: Capital Budgeting
- Category: Human Capital
- Category: Branding
- Category: Operations Management
- Category: Process Improvement and Optimization
- Category: Financial Statement Analysis
- Category: Project Design
- Category: Finance
- Category: Financial Statements
Details to know

Shareable certificate
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Taught in English
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Pennsylvania

Specialization - 6 course series
Introduction to Marketing
Course 1, 13 hours
Introduction to Financial Accounting
Course 2, 15 hours

Managing Social and Human Capital
Course 3, 9 hours
Introduction to Corporate Finance
Course 4, 9 hours
Introduction to Operations Management
Course 5, 16 hours

Wharton Business Foundations Capstone
Course 6, 16 hours
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors

Michael R Roberts
University of Pennsylvania
4 Courses331,179 learners

Christian Terwiesch
University of Pennsylvania
8 Courses198,907 learners

Brian J Bushee
University of Pennsylvania
5 Courses538,192 learners
Offered by

University of Pennsylvania
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