Meta
Meta Marketing Analytics Professional Certificate
Meta

Meta Marketing Analytics Professional Certificate

Launch Your Career in Marketing Analytics. Build job-ready skills – and must-have AI skills – for an in-demand career. Earn a credential from Meta in 7 months or less. No degree or prior experience required.

Brandon Larkin
Brandi Robinson
Anke Audenaert

Instructors: Brandon Larkin +3 more

17,070 already enrolled

Included with Coursera Plus

Earn a career credential that demonstrates your expertise
4.8

(2,084 reviews)

Beginner level

Recommended experience

7 months
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Collect, sort, evaluate, and visualize marketing data

  • Summarize and analyze data using marketing analytics methods

  • Design experiments and test hypotheses to evaluate advertising effectiveness

  • Use Meta Ads Manager to run tests, learn what works, and optimize ad performance

Skills you'll gain

  • Category: Statistics for Marketing
  • Category: Performance marketing
  • Category: Data Analysis
  • Category: Advertising Effectiveness Evaluation
  • Category: Marketing Mix Optimization
  • Category: Generative AI in Marketing Analytics

Details to know

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Add to your LinkedIn profile

Taught in English

Advance your career with in-demand skills

  • Receive professional-level training from Meta
  • Demonstrate your technical proficiency
  • Earn an employer-recognized certificate from Meta
  • Prepare for an industry certification exam
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$80,000+
median U.S. salary for Marketing Analytics
¹
48,000+
U.S. job openings in Marketing Analytics
¹

Get exclusive access to career resources upon completion

  • Resume review

    Improve your resume and LinkedIn with personalized feedback

  • Interview prep

    Practice your skills with interactive tools and mock interviews

  • Career support

    Plan your career move with Coursera’s job search guide

¹Lightcast™ Job Postings Report, United States, 7/1/22-6/30/23. ²Based on program graduate survey responses, United States 2021.

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Earn a career certificate

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Professional Certificate - 8 course series

Marketing Analytics Foundation

Course 111 hours4.8 (1,842 ratings)

What you'll learn

  • How data and its measurement inform a marketing action

  • Basic principles of marketing

  • How data is collected and the regulations around its collection

Skills you'll gain

Category: Spreadsheet
Category: Data Analysis
Category: SQL
Category: Tableau Software
Category: Data Visualization

Introduction to Data Analytics

Course 216 hours4.7 (206 ratings)

What you'll learn

  • Apply the data analysis process OSEMN to marketing data

  • Compare and contrast various data formats and their applications across different scenarios

  • Identify data gaps and articulate the strengths and weaknesses of collected data

Skills you'll gain

Category: Data Analysis
Category: Social Media Marketing
Category: Meta advertising
Category: A/B Testing
Category: Ads Manager

Data Analysis with Spreadsheets and SQL

Course 325 hours4.5 (62 ratings)

What you'll learn

  • Clean data with spreadsheets and use common spreadsheet formulas to calculate summary statistics

  • Write foundational SQL statements and queries to extract data in spreadsheets

  • Create charts in Google Sheets and use Tableau to visualize data and use dashboards to create data visualizations

Skills you'll gain

Category: Marketing Science
Category: Data Analysis
Category: Social Media Marketing
Category: Ads Manager
Category: Facebook Advertising

Python Data Analytics

Course 424 hours4.3 (53 ratings)

What you'll learn

  • Sort, query, and structure data in Pandas, the Python library

  • Describe how to model and interpret data using Python

  • Create basic data visualizations with Python libraries

Skills you'll gain

Category: Data Analysis
Category: Python Programming
Category: Pandas
Category: Data Visualization

Statistics Foundations

Course 521 hours4.8 (195 ratings)

What you'll learn

  • The basic principles of descriptive and inferential statistics

  • Use statistical analyses to make data-driven decisions

  • How to formulate and test hypotheses and take action based on the outcome

Skills you'll gain

Category: Marketing Plan
Category: Data Analysis
Category: Linear Regression
Category: Marketing
Category: Marketing Mix Modeling

Data Analytics Methods for Marketing

Course 612 hours4.7 (224 ratings)

What you'll learn

  • How to plan and forecast your marketing efforts across different channels

  • How to use marketing mix modeling and attribution to optimize your efforts

  • How to evaluate and optimize your sales funnel

Skills you'll gain

Category: Data Analysis
Category: Linear Regression
Category: Statistical Analysis
Category: Statistical Hypothesis Testing

Marketing Analytics with Meta

Course 713 hours4.8 (180 ratings)

What you'll learn

  • How to optimize your marketing campaign by evaluating campaign results

  • How to measure advertising effectiveness with Meta’s testing tools

  • How to implement a full advertising analysis from the hypothesis formulation to presenting results and recommendations

Skills you'll gain

Category: Data Analysis
Category: Marketing
Category: Data Management
Category: Data Visualization

Meta Marketing Science Certification Exam

Course 81 hour4.7 (127 ratings)

What you'll learn

  • Complete the Meta Marketing Science Certification Exam

Skills you'll gain

Category: Data Analysis
Category: Marketing
Category: Digital Marketing
Category: Marketing Analytics

Instructors

Brandon Larkin
Brandon Larkin
Meta
2 Courses9,225 learners
Brandi Robinson
Brandi Robinson
2 Courses22,062 learners
Anke Audenaert
Anke Audenaert
Meta
35 Courses655,470 learners

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Meta

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