Duration: 7 months

2 hours per week

Format: 100% online

Learn at your own pace

Primary Language: English

Subtitles: English, Arabic, French

Empower yourself with a pathway to an in-demand career in Social Media Marketing

$45,851 Median Social Media Marketing salary in the US* ... 28,059 Open Social Media Marketing roles in the US* ... 23% Projected 10 year job growth in the US*

Empower yourself with a pathway to an in-demand career in Social Media Marketing

Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This 6 course program, developed by digital marketing experts at Aptly and Facebook, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.

Learn from industry leaders

Take courses designed by Facebook

Learn the job-relevant skills you’ll need to launch your career in social media marketing.

Boost your portfolio

Showcase your new skills with portfolio projects that solve real-world problems.

Earn a career credential from Facebook

Get an industry-recognized certificate to enhance your resume.

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Energize your job search with Coursera Career Services

Get the resources you need for your career transition
Learn the latest in hiring trends
Get a head start in your job search with courses, guides, and webinars curated to the latest recruiting trends.
Get personalized interview training
Prepare for your interview with expert training, unlimited practice, and AI-based feedback.
Talk with recruiting experts and job seekers
Create connections and get your career-transition questions answered in an online forum.
Connect with top employers, including these:
Havas MediaReprise DigitalWPPVayner MediaBBDORuggableL'ange HairFreelancerSnow Teeth WhiteningThrive Digital

Hear directly from Alumni

Join Coursera's community of Facebook Social Media Marketing graduates

Preview the real-life projects you'll learn from

Showcase the skills you've learned with your portfolio when talking to recruiters

Social media management

Facebook Social Media Marketing Capstone

Program description

Develop foundational Social Media Marketing skills required for an entry-level role.

Skills you will gain

  • Performance Advertising
  • Digital Marketing
  • Brand Management
  • Social Media Marketing
  • Content Marketing
  • Marketing
  • Social Media Marketing Strategy
  • Content Development
  • content management
  • Marketing Content Development
  • Campaign Management
  • Ad Management
  • Ads Manager
  • Facebook Advertising
  • Marketing Optimization
  • Digital Analytics
  • Marketing Strategy
  • Communication


After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts.

Most importantly, throughout the program you’ll get to practice your new skills through hands-on projects, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager.

There are 6 Courses in this Professional Certificate


Course 1

Introduction to Social Media Marketing

3,465 ratings
1,197 reviews

Course 2

Social Media Management

1,248 ratings
403 reviews

Course 3

Fundamentals of Social Media Advertising

496 ratings
149 reviews

Course 4

Advertising with Facebook

567 ratings
175 reviews

Offered by



* Burning Glass, 2021

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