Meta
Meta Social Media Marketing Professional Certificate
Meta

Meta Social Media Marketing Professional Certificate

Launch your career as a Social Media Marketer. Build job-ready skills – and must-have AI skills – for an in-demand career. Earn a credential from Meta 5 months or less. No degree or prior experience required.

Anke Audenaert
Daniel Kob

Instructors: Anke Audenaert

416,592 already enrolled

Included with Coursera Plus

Earn a career credential that demonstrates your expertise
4.8

(17,999 reviews)

Beginner level

Recommended experience

Flexible schedule
5 months, 10 hours a week
Learn at your own pace
Build toward a degree
Earn a career credential that demonstrates your expertise
4.8

(17,999 reviews)

Beginner level

Recommended experience

Flexible schedule
5 months, 10 hours a week
Learn at your own pace
Build toward a degree

What you'll learn

  • Establish an online presence, build a following, and manage your social media accounts

  • Develop effective social media posts and create a strong social media brand presence

  • Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results

  • Learn to evaluate and interpret the results of your social posts and advertising campaigns

Details to know

Shareable certificate

Add to your LinkedIn profile

Industry certification
Taught in English

See how employees at top companies are mastering in-demand skills

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Prepare for a career in Social Media Marketing

  • Receive professional-level training from Meta
  • Demonstrate your proficiency in portfolio-ready projects
  • Earn an employer-recognized certificate from Meta
  • Qualify for in-demand job titles: Social Media Manager, Social Media Specialist, Social Media Coordinator
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$50,000+
median U.S. salary for Social Media Marketing
¹
22,000+
U.S. job openings in Social Media Marketing
¹

Get exclusive access to career resources upon completion

  • Resume review

    Improve your resume and LinkedIn with personalized feedback

  • Interview prep

    Practice your skills with interactive tools and mock interviews

  • Career support

    Plan your career move with Coursera’s job search guide

¹Lightcast™ Job Postings Report, United States, 7/1/22-6/30/23. ²Based on program graduate survey responses, United States 2021.

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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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Professional Certificate - 6 course series

Introduction to Social Media Marketing

Course 119 hours4.8 (13,760 ratings)

What you'll learn

  • Understand the landscape of traditional, digital and social media marketing

  • Understand the major social media platforms, how they function, and what role they play in marketing

  • Create SMART goals, identify KPIs, and define your target audience and their customer journey

  • Choose the right social media platforms and learn how to create social media policies

Skills you'll gain

Category: Communication
Category: Social Media Marketing
Category: Meta advertising
Category: Marketing Strategy
Category: Ads Manager

Social Media Management

Course 217 hours4.9 (5,074 ratings)

What you'll learn

  • How to establish and manage a social media presence

  • How to create a brand, tone, and voice for a social media presence

  • How to manage a content calendar for a social media presence

  • How to evaluate the performance of content on social media and how to iterate on that performance

Skills you'll gain

Category: Social Media Marketing
Category: Social Media Marketing Strategy
Category: Marketing
Category: Digital Marketing

Fundamentals of Social Media Advertising

Course 311 hours4.8 (2,323 ratings)

What you'll learn

  • How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective

  • How to craft compelling and effective visuals and copy for social media ads

  • Build an ad directly from your Facebook business page and your Instagram business account

  • Write a creative brief and create a social media ad

Skills you'll gain

Category: Social Media Marketing
Category: Brand Management
Category: Campaign Management
Category: Ad Management

Advertising with Meta

Course 413 hours4.8 (2,444 ratings)

What you'll learn

  • Structure campaigns in Meta Ads Manager

  • Build an ad that aligns with your marketing objectives and target it to your intended audience

  • Set a budget, placement, and schedule for your ads in Meta Ads Manager

Skills you'll gain

Category: Social Media Marketing
Category: Marketing Content Development
Category: content management
Category: Content Development
Category: Content Marketing

Measure and Optimize Social Media Marketing Campaigns

Course 510 hours4.9 (1,701 ratings)

What you'll learn

  • Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models

  • Implement an A/B test to optimize your campaign

  • Analyze dashboards and evaluate the ROI from your social media marketing efforts

Skills you'll gain

Category: Social Media Marketing
Category: Meta advertising
Category: Meta Ads Manager

Meta Social Media Marketing Capstone

Course 66 hours4.8 (591 ratings)

What you'll learn

  • Present and communicate campaign results to a team

  • Become certified as a Meta Digital Marketing Associate

Skills you'll gain

Category: Communication
Category: Marketing Optimization
Category: Digital Analytics
Category: Digital Marketing
Category: Marketing Strategy

Instructors

Anke Audenaert
Meta
38 Courses710,351 learners
Daniel Kob
Meta
11 Courses150,580 learners

Offered by

Meta

Industry partners

Partner 1

Build toward a degree

When you complete this Professional Certificate, you may be able to have your learning recognized for credit if you are admitted and enroll in one of the following online degree programs.¹

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Degree credit eligible

This Professional Certificate has ACE® recommendation. It is eligible for college credit at participating U.S. colleges and universities. Note: The decision to accept specific credit recommendations is up to each institution.

Why people choose Coursera for their career

New to Marketing? Start here.

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Frequently asked questions