About this Professional Certificate

Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This five-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing. After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Most importantly, you’ll get to practice your new skills through hands-on projects in every course, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 6 months to complete
Suggested pace of 2 hours/week
English
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 6 months to complete
Suggested pace of 2 hours/week
English

There are 5 Courses in this Professional Certificate

Course1

Course 1

Introduction to Social Media Marketing

4.9
stars
2,645 ratings
924 reviews
Course2

Course 2

Social Media Management

4.9
stars
967 ratings
327 reviews
Course3

Course 3

Fundamentals of Social Media Advertising

4.9
stars
347 ratings
107 reviews
Course4

Course 4

Advertising with Facebook

4.9
stars
403 ratings
125 reviews

Offered by

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Facebook

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Frequently Asked Questions

More questions? Visit the Learner Help Center.