Meta

Advertising with Meta

Daniel Kob

Instructor: Daniel Kob

93,205 already enrolled

Included withCoursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.8

(2,386 reviews)

|

98%

Beginner level

Recommended experience

13 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Structure campaigns in Meta Ads Manager

  • Build an ad that aligns with your marketing objectives and target it to your intended audience

  • Set a budget, placement, and schedule for your ads in Meta Ads Manager

Details to know

Earn a career certificate

Add to your LinkedIn profile

Assessments

4 quizzes, 5 assignments

Taught in English

Course

Gain insight into a topic and learn the fundamentals

4.8

(2,386 reviews)

|

98%

Beginner level

Recommended experience

13 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Meta Social Media Marketing Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Meta
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 5 modules in this course

In this first week, you’ll learn how advertising on Facebook and Instagram with Ads Manager works. You’ll learn how to structure an ad campaign in Ads Manager and you’ll learn how Meta charges for ads and where ads are shown.

What's included

12 videos7 readings1 quiz1 assignment2 discussion prompts

In the second week of this course, you’ll learn how to match your marketing goals to the right campaign objective. You’ll also learn how to determine the budget for your campaign and how to set your budget and choose your bidding strategies in Ads Manager.

What's included

7 videos4 readings1 quiz1 assignment1 discussion prompt

In this week, you’ll learn how to select the audience for your ad campaign and how to use the Meta pixel to create custom or lookalike audiences. You’ll also learn how to choose placements and schedule your ads in Ads Manager.

What's included

12 videos2 readings1 quiz1 assignment1 discussion prompt

This week, you’ll learn how to create your ads, including selecting images or videos and creating the accompanying copy. You’ll also learn how to evaluate your campaign results in Ads Manager.

What's included

8 videos4 readings1 quiz1 assignment

Finally, you’ll learn to build your own campaign in Meta Ads Manager in a hands-on project.

What's included

6 videos2 readings1 assignment1 discussion prompt1 plugin

Instructor

Instructor ratings
4.8 (809 ratings)
Daniel Kob
Meta
8 Courses140,167 learners

Offered by

Meta

Recommended if you're interested in Marketing

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Learner reviews

Showing 3 of 2386

4.8

2,386 reviews

  • 5 stars

    88.32%

  • 4 stars

    9.04%

  • 3 stars

    1.25%

  • 2 stars

    0.66%

  • 1 star

    0.70%

KB
5

Reviewed on Mar 28, 2021

JM
4

Reviewed on Feb 25, 2022

JV
5

Reviewed on Jun 20, 2021

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