This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio.
This course is part of the Meta Social Media Marketing Professional Certificate
About this Course
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Structure campaigns in Meta Ads Manager
Build an ad that aligns with your marketing objectives and target it to your intended audience
Set a budget, placement, and schedule for your ads in Meta Ads Manager
Skills you will gain
- Social Media Marketing
- Meta Ads Manager
- Meta advertising
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Start working towards your Bachelor's degree
Syllabus - What you will learn from this course
First Steps in Ads Manager
Determine Your Campaign Objective and Budget
Select Your Audience, Platforms and Schedule
Create Your Ads and Evaluate Your Campaign Results
Reviews
- 5 stars88.42%
- 4 stars9.13%
- 3 stars1.29%
- 2 stars0.62%
- 1 star0.51%
TOP REVIEWS FROM ADVERTISING WITH META
Excellent content. The way the course is built up, gradually increasing the complexity is perfect for a strong learning. I have taken away a great deal of knowledge from this course particularly.
very complex especially to first time learners but the explanation and examples and walkthroughs created by our instructors made the entire course fun and a bit easy.
Very informative and easy to follow. Exercises are good. Would be useful to have a course manual that you could download at beginning to work through with the lessons.
As someone with advanced knowledge of using Facebook ads Manager for years now, I was able to learn things from the course that I have not known of in the past. Great Course!!
About the Meta Social Media Marketing Professional Certificate

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