The Course content has in-depth insights regarding the use of Facebook ads for advertisement. The instructor's guidance and ease of concept illustration have been helpful in the learning process.
Very good instruction on creating Facebook advertising. You really have to do it before you understand all the options available. This course was just what I was looking for.
By Mohamad E•
Facebook Advertisement can be frustrating and complicating. I've been advertising on Facebook for 3 years but I never went into details. This course finally helped me to understand how to optimize my budget, how to read ads statistics, how to analyze ads results, and how to use them wisely in the future ads campaigns. Moreover, I wanted to say a special "thank you" to Daniel for being responsive to the students of this course on his page on Linkedin. I had several issues with Facebook Ads Manager Account and I tried everything I could. I even contacted Daniel and he helped me with some helpful links to Facebook support. My issue is not solved yet but now I know the reason of the issue. I highly recommend this course to anyone who is involved in online advertisement and digital marketing. This is truly the best and up to date course about SMM. Thank you Facebook and Coursera.
By Marcia S•
Awesome course that takes into the backend and analytics of Facebook Advertising and how to make it work for your brand or your business
By Nasim A•
Amazing course! there have been discussed details on the Facebook advertisement and the instructor covered all the things about that.
By jojie d•
This is very helpful. The way and process of how this module was done is fantastic. Kudos to all the team =) and Thank you so much
By Calista P•
Wow the details were such an amazing journey of learning. Without using budget, this simulation really goes well
By Jeremiah W•
Very detailed and helpful course for our social media and digital marketing marketers. Highly recommended.
By Baduruliyage K A•
Great practical course I really enjoyed learning about this.
By Ankita S•
It's just an awesome and very knowledgeable course.
By purity c•
I really enjoyed learning new skills. Eye opener.
By John F L B•
Comprehensive and informative!
By Rommel L M•
I learned a lot! thank you!
By Santiago T G A•
By Sharmay W•
Learning so much!
By Jiemar J T•
By Josue M•
By Khalid C•
This is a great course, content-wise...I deduct one star because of the shoddy transcript which is littered with errors and typos. The machine learning program that is analysing Daniel's voice is not doing its job. There are also typos in some of the quiz questions, which is a bit odd, because it can cause a learner to misunderstand the question and answer wrongly.
By Chantel C•
Good class but thought it could have been shorter and more engaging like the other classes in the certificate program.
By Dave S•
The course was very informative. There was no focus on A/B testing and how those features within facebook ads manager work. I was hoping to learn more about how I move on with what I learn from my new ads and audiences. For example - I've completed a new campaign and developed a custom audience. Now I have the results. Where to go from there? Sure we covered what some of the results might mean for certain ads. How do I continue to retarget and hone in on my audiences. That was not covered from what I understood.
By Akshay C•
Too much theory, too little practical knowledge.
By María F R M•
Very useful. Recommend to anyone that wants to learn about how to develop a facebook advertising campaign for a business and evaluate the results. It is very complete, straightforward, clear, and challenging but not very difficult. Makes every concept easy to understand. However if you don't like learning about marketing or communications, you're probably not going to enjoy the course.
By Friedrich R•
This course really went in-depth with explaining all the intricacies of Facebook's advertising features and infrastructure, and provided truly great insights as to how to utilize the information to suit whatever marketing goals one has using Facebook as the main platform.
By Diana S F•
Lots of content that deliver all the theory and prepare us for putting it all together in a real campaign. It is possible to create alternatives based on objectives and go for trial and error until we gain the confidence to change all settings, if necessary.
By Regina H•
Great course! I wish we would have spent more time on campaign budget optimization and bidding strategies, but otherwise, it's very comprehensive. Some of the quizzes were broken, so I had to take a few multiple times, but it's good practice!
By Saurabh A•
This was very rigorous among all 4 and provided great insights about using the Facebook ads manager. If you are someone who has challenges in using adds manager as per your business objective or want to lean it, You must do it.