This course is part of the Meta Social Media Marketing Professional Certificate

4.8
stars
1,820 ratings

Daniel Kob

52,316 already enrolled

Offered By

Part of the Bachelor of Applied Arts and Sciences degree
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Meta Social Media Marketing Professional CertificateMeta

About this Course

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This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns.  You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio. 
By the end of this course, you will be able to:
• Structure campaigns in Meta Ads Manager
• Identify the major components and elements of an ad in Meta Ads Manager
• Build an ad that aligns with your marketing objectives and target it to your intended audience
• Set a budget, placement, and schedule for your ads in Meta Ads Manager
• Edit and troubleshoot your ads in Meta Ads Manager
 
This course is intended for people who want to learn how to use Meta Ads Manager to create, manage and optimize campaigns on Facebook and Instagram. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.  

Learners must have a Facebook account and an Instagram account helps. Ideally, learners have already completed the four previous courses in this program.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 4 of 6 in the

Meta Social Media Marketing Professional Certificate

Beginner Level

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Approx. 10 hours to complete

English

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What you will learn

Structure campaigns in Meta Ads Manager
Build an ad that aligns with your marketing objectives and target it to your intended audience
Set a budget, placement, and schedule for your ads in Meta Ads Manager

Skills you will gain

Social Media Marketing
Meta Ads Manager
Meta advertising

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 4 of 6 in the

Meta Social Media Marketing Professional Certificate

Beginner Level

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Approx. 10 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.81/5 (644 Ratings)

Daniel Kob

Marketing Leader & Entrepreneur

80,629 Learners

8 Courses

Offered by

Start working towards your Bachelor's degree

This course is part of the 100% online Bachelor of Applied Arts and Sciences from Meta. If you are admitted to the full program, your courses count towards your degree learning.

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Syllabus - What you will learn from this course

Content Rating99%(9,510 ratings)

Week

Week 1

3 hours to complete

First Steps in Ads Manager

3 hours to complete

12 videos (Total 51 min), 6 readings, 2 quizzes

12 videos

Introduction to the Facebook Social Media Marketing Professional Certificate6m

Advertising with Facebook Ads Manager Overview2m

Introduction to Daniel Kob1m

Careers in Digital Marketing5m

First Steps in Facebook Ads Manager Overview 53s

Tools to Advertise on Facebook5m

Ad Placements6m

The Facebook Ad Auction7m

Campaign Structure3m

Set Up Your Ad Account3m

How to Navigate Ads Manager6m

First Steps in Facebook Ads Manager Conclusion1m

6 readings

Advertising with Facebook Course Syllabus10m

How to Be Successful in This Course10m

Professional Certificate Job Search Resources Overview10m

User Interface Note: Professional Certificate Content10m

Community Guidelines10m

Glossary of Terms10m

2 practice exercises

Introduction to Ads Manager Practice Quiz10m

First Steps in Facebook Ads Manager Quiz20m

Week

Week 2

2 hours to complete

Determine Your Campaign Objective and Budget

2 hours to complete

7 videos (Total 29 min), 4 readings, 2 quizzes

7 videos

Determine Your Campaign Objective and Budget Overview1m

Set a Campaign Objective6m

Examples of Campaigns in Ads Manager 2m

Determine Your Campaign Budget4m

Set a Budget in Ads Manager3m

Campaign Bid Strategies9m

Determine Your Campaign Objective and Budget Conclusion1m

4 readings

Overview of Available Campaign Objectives10m

Determine Whether You Fall into a Special Advertising Category10m

Campaign Bid Strategy Guide10m

A/B Testing10m

2 practice exercises

Find the Campaign Objective that Matches Your Business Goal Practice Quiz10m

Determine Your Campaign Objective and Budget Quiz15m

Week

Week 3

2 hours to complete

Select Your Audience, Platforms and Schedule

2 hours to complete

12 videos (Total 64 min), 2 readings, 2 quizzes

12 videos

Select Your Audience, Placements and Schedule Overview1m

Introduction to Audiences in Ads Manager7m

The 3 Types of Audience6m

Core Audiences7m

Introduction to Facebook Pixel6m

Custom Audiences7m

Lookalike Audiences6m

Choose Ad Placements in Ads Manager5m

Optimization & Spending Controls5m

Schedule Your Ad Set3m

Estimate Your Audience Reach6m

Select Your Audience, Placements and Schedule Conclusion1m

2 readings

Targeting Options for Core Audiences10m

Overview of Available Ad Placements10m

2 practice exercises

Creating an Audience in Ads Manager Practice Quiz10m

Select Your Audience, Placements and Schedule Quiz20m

Week

Week 4

2 hours to complete

Create Your Ads and Evaluate Your Campaign Results

2 hours to complete

8 videos (Total 42 min), 3 readings, 2 quizzes

8 videos

Create Your Ads and Evaluate Your Campaign Results Overview1m

Ad Formats6m

Create Your Ads in Ads Manager6m

Edit and Troubleshoot Your Campaign7m

Understand Your Campaign Performance6m

Analyze Your Campaign Results7m

How the Campaign Objective Determines Your Key Metrics5m

Create Your Ads and Evaluate Your Campaign Results Conclusion1m

3 readings

Overview of Available Ad Formats10m

Adhering to Policies in Ads Manager 10m

Guide: Analyzing Your Campaign Results10m

2 practice exercises

How to Create Your Ads in Ads Manager Practice Quiz15m

Create Your Ads and Evaluate Your Campaign Results Quiz15m

Reviews

4.8

517 reviews

5 stars
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3 stars
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2 stars
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TOP REVIEWS FROM ADVERTISING WITH META

by JWFeb 28, 2022

This course is a great combination of theoretical plus hands on learning. I love how the instructor made the complex data and tech related concepts easy to understand. Thank you!

by KBMar 28, 2021

Very informative and easy to follow. Exercises are good. Would be useful to have a course manual that you could download at beginning to work through with the lessons.

by CRMar 30, 2022

These are well done. I highly recommend this over courses out there that are obnoxiously $10,000. The entire Meta Social Media Marketing course was exceptional. I have no negative to say.

by LRJul 31, 2021

it was really good and interesting quickly managed to show and teach a lot in short time, I would have loved more technical and visuals on the facebook pixels that part wasn't really clear. thank you!

View all reviews

About the Meta Social Media Marketing Professional Certificate

Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.

Upon successful completion of the program, you’ll: Get exclusive access to the Meta Career Programs Job Board—a job search platform that connects you with 200+ employers who have committed to sourcing talent through Meta’s certificate programs, as well as career support resources to help you with your job search. Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers. The Professional Certificate is now ACE® recommended. You can learn more here. This specialization is also offered in Arabic, Portuguese, and Spanish.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Can I receive university credit for completing this course?
It is possible to receive university credit for completing the entire Meta Social Media Marketing Professional Certificate. You can earn up to 2 college credits at participating colleges and universities nationwide for completing the certificate, because The Meta Social Media Marketing Professional Certificate is now ACE® recommended. We’ll provide more information on how you can share proof of completion to your school once you complete the certificate program. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Read more about ACE Credit College & University Partnerships here.

More questions? Visit the Learner Help Center.

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