This course is part of the Facebook Social Media Marketing Professional Certificate

Daniel Kob

Offered By

Facebook Social Media Marketing Professional CertificateFacebook

About this Course

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This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns.  You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio. At the end of this course, you’ll take the Facebook Digital Marketing Associate Certification exam.
By the end of this course, you will be able to:
• Structure campaigns in Facebook Ads Manager
• Identify the major components and elements of an ad in Facebook Ads Manager
• Build an ad that aligns with your marketing objectives and target it to your intended audience
• Set a budget, placement, and schedule for your ads in Facebook Ads Manager
• Edit and troubleshoot your ads in Facebook Ads Manager
• Take the exam for Facebook's Digital Marketing Associate Certification
 
This course is intended for people who want to learn how to use Facebook Ads Manager to create, manage and optimize campaigns on Facebook and Instagram and receive the Facebook Digital Marketing Associate Certification. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.  Having a Facebook or Instagram account helps and ideally learners have already completed the four previous courses in this program.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 4 of 5 in the

Facebook Social Media Marketing

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Approx. 9 hours to complete

English

Subtitles: English

What you will learn

Structure campaigns in Facebook Ads Manager

Build an ad that aligns with your marketing objectives and target it to your intended audience

Set a budget, placement, and schedule for your ads in Facebook Ads Manager

Become certified as a Facebook Digital Marketing Associate

Skills you will gain

Social Media MarketingAds ManagerFacebook Advertising

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 4 of 5 in the

Facebook Social Media Marketing

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Approx. 9 hours to complete

English

Subtitles: English

Instructor

Instructor rating

4.9/5 (11 Ratings)

Daniel Kob

Marketing Leader & Entrepreneur

9,332 Learners

2 Courses

Offered by

Facebook

Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.

Syllabus - What you will learn from this course

Week

Week 1

3 hours to complete

First Steps in Facebook Ads Manager

In this first week, you’ll learn how advertising on Facebook and Instagram with Ads Manager works. You’ll learn how to structure an ad campaign in Ads Manager and you’ll learn how Facebook charges for ads and where ads are shown.

3 hours to complete

12 videos (Total 51 min), 5 readings, 2 quizzes

12 videos

Introduction to the Facebook Social Media Marketing Professional Certificate6m

Advertising with Facebook Ads Manager Course Introduction2m

Introduction to Daniel Kob1m

Careers in Digital Marketing5m

First Steps in Facebook Ads Manager Overview 53s

Tools to Advertise on Facebook5m

Ad Placements6m

The Facebook Ad Auction7m

Campaign Structure3m

Set Up Your Ad Account3m

How to Navigate Ads Manager6m

First Steps in Facebook Ads Manager Conclusion1m

5 readings

Advertising with Facebook Course Syllabus10m

How to Be Successful in This Course10m

Professional Certificate Job Search Resources Overview10m

Community Guidelines10m

Glossary of Terms10m

2 practice exercises

Introduction to Ads Manager Practice Quiz10m

First Steps on Facebook Ads Manager Quiz20m

Week

Week 2

2 hours to complete

Determine Your Campaign Objective and Budget

In the second week of this course, you’ll learn how to match your marketing goals to the right Facebook campaign objective. You’ll also learn how to determine the budget for your campaign and how to set your budget and choose your bidding strategies in Ads Manager.

2 hours to complete

7 videos (Total 29 min), 4 readings, 2 quizzes

7 videos

Determine Your Campaign Objective and Budget Overview1m

Set a Campaign Objective6m

Examples of Campaigns in Ads Manager 2m

Determine Your Campaign Budget4m

Set a Budget in Ads Manager3m

Campaign Bid Strategies9m

Determine Your Campaign Objective and Budget Conclusion1m

4 readings

Overview of Available Campaign Objectives10m

Determine Whether You Fall into a Special Advertising Category10m

Campaign Bid Strategy Guide10m

A/B Testing10m

2 practice exercises

Find the Campaign Objective that Matches Your Business Goal Practice Quiz10m

Determine Your Campaign Objective and Budget Quiz15m

Week

Week 3

2 hours to complete

Select Your Audience, Platforms and Schedule

In this week, you’ll learn how to select the audience for your ad campaign and how to use the Facebook pixel to create custom or lookalike audiences. You’ll also learn how to choose placements and schedule your ads in Ads Manager.

2 hours to complete

12 videos (Total 64 min), 2 readings, 2 quizzes

12 videos

Select Your Audience, Placements and Schedule Overview1m

Introduction to Audiences in Ads Manager7m

The 3 Types of Audience6m

Core Audiences7m

Introduction to Facebook Pixel6m

Custom Audiences7m

Lookalike Audiences6m

Choose Ad Placements in Ads Manager5m

Optimization & Spending Controls5m

Schedule Your Ad Set3m

Estimate Your Audience Reach6m

Select Your Audience, Placements and Schedule Conclusion1m

2 readings

Targeting Options for Core Audiences10m

Overview of Available Ad Placements10m

2 practice exercises

Select Your Audience, Platforms and Schedule Practice Quiz10m

Select Your Audience, Placements and Schedule Quiz20m

Week

Week 4

2 hours to complete

Create Your Ads and Evaluate Your Campaign Results

This week, you’ll learn how to create your ads, including selecting images or videos and creating the accompanying copy. You’ll also learn how to evaluate your campaign results in Ads Manager.

2 hours to complete

8 videos (Total 42 min), 3 readings, 2 quizzes

8 videos

Create Your Ads and Evaluate Your Campaign Results Overview1m

Ad Formats6m

Create Your Ads in Ads Manager6m

Edit and Troubleshoot Your Campaign7m

Understand Your Campaign Performance6m

Analyze Your Campaign Results7m

How the Campaign Objective Determines Your Key Metrics5m

Create Your Ads and Evaluate Your Campaign Results Conclusion1m

3 readings

Overview of Available Ad Formats10m

Adhering to Policies in Ads Manager10m

Guide on Analyzing Your Campaign Results10m

2 practice exercises

How to Create Your Ads in Ads Manager Practice Quiz15m

Create Your Ads and Evaluate Your Campaign Results Quiz15m

About the Facebook Social Media Marketing Professional Certificate

Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This five-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.

After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Most importantly, you’ll get to practice your new skills through hands-on projects in every course, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Will I earn university credit for completing the Course?
This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

More questions? Visit the Learner Help Center.

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