This course is part of the Meta Social Media Marketing Professional Certificate

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1,910 ratings

Daniel Kob

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Offered By

Part of the Bachelor of Applied Arts and Sciences degree
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Meta Social Media Marketing Professional CertificateMeta

About this Course

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This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns.  You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio. 
By the end of this course, you will be able to:
• Structure campaigns in Meta Ads Manager
• Identify the major components and elements of an ad in Meta Ads Manager
• Build an ad that aligns with your marketing objectives and target it to your intended audience
• Set a budget, placement, and schedule for your ads in Meta Ads Manager
• Edit and troubleshoot your ads in Meta Ads Manager
 
This course is intended for people who want to learn how to use Meta Ads Manager to create, manage and optimize campaigns on Facebook and Instagram. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.  

Learners must have a Facebook account and an Instagram account helps. Ideally, learners have already completed the four previous courses in this program.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

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Course 4 of 6 in the

Meta Social Media Marketing Professional Certificate

Beginner Level

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Approx. 9 hours to complete

English

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What you will learn

Structure campaigns in Meta Ads Manager
Build an ad that aligns with your marketing objectives and target it to your intended audience
Set a budget, placement, and schedule for your ads in Meta Ads Manager

Skills you will gain

Social Media Marketing
Meta Ads Manager
Meta advertising

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 4 of 6 in the

Meta Social Media Marketing Professional Certificate

Beginner Level

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Approx. 9 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.81/5 (673 Ratings)

Daniel Kob

Marketing Leader & Entrepreneur

87,926 Learners

8 Courses

Offered by

Start working towards your Bachelor's degree

This course is part of the 100% online Bachelor of Applied Arts and Sciences from Meta. If you are admitted to the full program, your courses count towards your degree learning.

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Syllabus - What you will learn from this course

Content Rating99%(10,480 ratings)

Week1

Week 1

3 hours to complete

First Steps in Ads Manager

3 hours to complete

12 videos (Total 51 min), 6 readings, 2 quizzes

12 videos

Introduction to the Facebook Social Media Marketing Professional Certificate6mAdvertising with Facebook Ads Manager Overview2mIntroduction to Daniel Kob1mCareers in Digital Marketing5mFirst Steps in Facebook Ads Manager Overview 53sTools to Advertise on Facebook5mAd Placements6mThe Facebook Ad Auction7mCampaign Structure3mSet Up Your Ad Account3mHow to Navigate Ads Manager6mFirst Steps in Facebook Ads Manager Conclusion1m

6 readings

Advertising with Facebook Course Syllabus10mHow to Be Successful in This Course10mProfessional Certificate Job Search Resources Overview10mUser Interface Note: Professional Certificate Content10mCommunity Guidelines10mGlossary of Terms10m

2 practice exercises

Introduction to Ads Manager Practice Quiz10mFirst Steps in Facebook Ads Manager Quiz20m

Week2

Week 2

2 hours to complete

Determine Your Campaign Objective and Budget

2 hours to complete

7 videos (Total 29 min), 4 readings, 2 quizzes

7 videos

Determine Your Campaign Objective and Budget Overview1mSet a Campaign Objective6mExamples of Campaigns in Ads Manager 2mDetermine Your Campaign Budget4mSet a Budget in Ads Manager3mCampaign Bid Strategies9mDetermine Your Campaign Objective and Budget Conclusion1m

4 readings

Overview of Available Campaign Objectives10mDetermine Whether You Fall into a Special Advertising Category10mCampaign Bid Strategy Guide10mA/B Testing10m

2 practice exercises

Find the Campaign Objective that Matches Your Business Goal Practice Quiz10mDetermine Your Campaign Objective and Budget Quiz15m

Week3

Week 3

2 hours to complete

Select Your Audience, Platforms and Schedule

2 hours to complete

12 videos (Total 64 min), 2 readings, 2 quizzes

12 videos

Select Your Audience, Placements and Schedule Overview1mIntroduction to Audiences in Ads Manager7mThe 3 Types of Audience6mCore Audiences7mIntroduction to Facebook Pixel6mCustom Audiences7mLookalike Audiences6mChoose Ad Placements in Ads Manager5mOptimization & Spending Controls5mSchedule Your Ad Set3mEstimate Your Audience Reach6mSelect Your Audience, Placements and Schedule Conclusion1m

2 readings

Targeting Options for Core Audiences10mOverview of Available Ad Placements10m

2 practice exercises

Creating an Audience in Ads Manager Practice Quiz10mSelect Your Audience, Placements and Schedule Quiz20m

Week4

Week 4

2 hours to complete

Create Your Ads and Evaluate Your Campaign Results

2 hours to complete

8 videos (Total 42 min), 4 readings, 2 quizzes

8 videos

Create Your Ads and Evaluate Your Campaign Results Overview1mAd Formats6mCreate Your Ads in Ads Manager6mEdit and Troubleshoot Your Campaign7mUnderstand Your Campaign Performance6mAnalyze Your Campaign Results7mHow the Campaign Objective Determines Your Key Metrics5mCreate Your Ads and Evaluate Your Campaign Results Conclusion1m

4 readings

Overview of Available Ad Formats10mAdhering to Policies in Ads Manager 10mGuide: Analyzing Your Campaign Results10mStudy App: Prepare for the Meta Digital Marketing Associate Certification Exam10m

2 practice exercises

How to Create Your Ads in Ads Manager Practice Quiz15mCreate Your Ads and Evaluate Your Campaign Results Quiz15m

Reviews

4.8

540 reviews

5 stars
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TOP REVIEWS FROM ADVERTISING WITH META

by AKOct 18, 2021

Exceptionally comprehensive and instructive. Gives very good over view of Facebook universe, campaign designing, objective, creative formats, analytics etc. Daniel is especially good. Great going.

by MGDec 10, 2020

Daniel Kob explains every detail clearly. He is very thorough in every lecture showing his expertise and experience in the field. Thank you for this course.

by KIDec 26, 2022

very complex especially to first time learners but the explanation and examples and walkthroughs created by our instructors made the entire course fun and a bit easy.

by JFDec 6, 2020

Very good instruction on creating Facebook advertising. You really have to do it before you understand all the options available. This course was just what I was looking for.

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About the Meta Social Media Marketing Professional Certificate

Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.

Upon successful completion of the program, you’ll: Get exclusive access to the Meta Career Programs Job Board—a job search platform that connects you with 200+ employers who have committed to sourcing talent through Meta’s certificate programs, as well as career support resources to help you with your job search. Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers. The Professional Certificate is now ACE® recommended. You can learn more here. This specialization is also offered in Arabic, Portuguese, and Spanish.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Can I receive university credit for completing this course?
It is possible to receive university credit for completing the entire Meta Social Media Marketing Professional Certificate. You can earn up to 2 college credits at participating colleges and universities nationwide for completing the certificate, because The Meta Social Media Marketing Professional Certificate is now ACE® recommended. We’ll provide more information on how you can share proof of completion to your school once you complete the certificate program. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Read more about ACE Credit College & University Partnerships here.

More questions? Visit the Learner Help Center.

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