About this Course

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Shareable Certificate
Earn a Certificate upon completion
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Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Approx. 9 hours to complete
English

What you will learn

  • Structure campaigns in Facebook Ads Manager

  • Build an ad that aligns with your marketing objectives and target it to your intended audience

  • Set a budget, placement, and schedule for your ads in Facebook Ads Manager

  • Become certified as a Facebook Digital Marketing Associate

Skills you will gain

Social Media MarketingAds ManagerFacebook Advertising
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Approx. 9 hours to complete
English

Instructor

Offered by

Placeholder

Facebook

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

First Steps in Facebook Ads Manager

3 hours to complete
12 videos (Total 51 min), 5 readings, 2 quizzes
12 videos
Advertising with Facebook Ads Manager Course Introduction2m
Introduction to Daniel Kob1m
Careers in Digital Marketing5m
First Steps in Facebook Ads Manager Overview 53s
Tools to Advertise on Facebook5m
Ad Placements6m
The Facebook Ad Auction7m
Campaign Structure3m
Set Up Your Ad Account3m
How to Navigate Ads Manager6m
First Steps in Facebook Ads Manager Conclusion1m
5 readings
Advertising with Facebook Course Syllabus10m
How to Be Successful in This Course10m
Professional Certificate Job Search Resources Overview10m
Community Guidelines10m
Glossary of Terms10m
2 practice exercises
Introduction to Ads Manager Practice Quiz10m
First Steps on Facebook Ads Manager Quiz20m
Week
2

Week 2

2 hours to complete

Determine Your Campaign Objective and Budget

2 hours to complete
7 videos (Total 29 min), 4 readings, 2 quizzes
7 videos
Set a Campaign Objective6m
Examples of Campaigns in Ads Manager 2m
Determine Your Campaign Budget4m
Set a Budget in Ads Manager3m
Campaign Bid Strategies9m
Determine Your Campaign Objective and Budget Conclusion1m
4 readings
Overview of Available Campaign Objectives10m
Determine Whether You Fall into a Special Advertising Category10m
Campaign Bid Strategy Guide10m
A/B Testing10m
2 practice exercises
Find the Campaign Objective that Matches Your Business Goal Practice Quiz10m
Determine Your Campaign Objective and Budget Quiz15m
Week
3

Week 3

2 hours to complete

Select Your Audience, Platforms and Schedule

2 hours to complete
12 videos (Total 64 min), 2 readings, 2 quizzes
12 videos
Introduction to Audiences in Ads Manager7m
The 3 Types of Audience6m
Core Audiences7m
Introduction to Facebook Pixel6m
Custom Audiences7m
Lookalike Audiences6m
Choose Ad Placements in Ads Manager5m
Optimization & Spending Controls5m
Schedule Your Ad Set3m
Estimate Your Audience Reach6m
Select Your Audience, Placements and Schedule Conclusion1m
2 readings
Targeting Options for Core Audiences10m
Overview of Available Ad Placements10m
2 practice exercises
Select Your Audience, Platforms and Schedule Practice Quiz10m
Select Your Audience, Placements and Schedule Quiz20m
Week
4

Week 4

2 hours to complete

Create Your Ads and Evaluate Your Campaign Results

2 hours to complete
8 videos (Total 42 min), 3 readings, 2 quizzes
8 videos
Ad Formats6m
Create Your Ads in Ads Manager6m
Edit and Troubleshoot Your Campaign7m
Understand Your Campaign Performance6m
Analyze Your Campaign Results7m
How the Campaign Objective Determines Your Key Metrics5m
Create Your Ads and Evaluate Your Campaign Results Conclusion1m
3 readings
Overview of Available Ad Formats10m
Adhering to Policies in Ads Manager10m
Guide on Analyzing Your Campaign Results10m
2 practice exercises
How to Create Your Ads in Ads Manager Practice Quiz15m
Create Your Ads and Evaluate Your Campaign Results Quiz15m

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About the Facebook Social Media Marketing Professional Certificate

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