This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.
This course is part of the Meta Social Media Marketing Professional Certificate
About this Course
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Present and communicate the results of your campaign to a team
Skills you will gain
- Marketing Optimization
- Digital Marketing
- Digital Analytics
- Marketing Strategy
- Communication
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Start working towards your Bachelor's degree
Syllabus - What you will learn from this course
Evaluate Your Marketing Results Against Goals
Measure Your Advertising Effectiveness
Optimize Your Ad Campaigns
Communicate Your Marketing Results
Reviews
- 5 stars89.09%
- 4 stars9.09%
- 3 stars0.90%
- 2 stars0.45%
- 1 star0.45%
TOP REVIEWS FROM MEASURE AND OPTIMIZE SOCIAL MEDIA MARKETING CAMPAIGNS
It was very helpful to enhance my knowledge on facebook advertising. Specially on the experiments. Also had good knowledge on presentation skills. Thank you very much.
Anke Audenaert is an excellent instructor, always well prepared to break down all concepts into simple, memorable and easy to understand blocks of a bigger and interesting story.
An very complete course, covering aspects of not just marketing, but also on the presentation side, which will really help in the real world. Loved the course!
The content was good but I really wish there had been a project instead of just quizzes. I find the projects challenging but I alwasy feel like I learn something from doing them.
About the Meta Social Media Marketing Professional Certificate

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