Meta
Measure and Optimize Social Media Marketing Campaigns
Meta

Measure and Optimize Social Media Marketing Campaigns

This course is part of Meta Social Media Marketing Professional Certificate

Taught in English

Some content may not be translated

Anke Audenaert

Instructor: Anke Audenaert

66,568 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.9

(1,652 reviews)

|

98%

Beginner level

Recommended experience

10 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models

  • Implement an A/B test to optimize your campaign

  • Analyze dashboards and evaluate the ROI from your social media marketing efforts

  • Present and communicate the results of your campaign to a team

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

6 quizzes, 4 assignments

Course

Gain insight into a topic and learn the fundamentals

4.9

(1,652 reviews)

|

98%

Beginner level

Recommended experience

10 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Meta Social Media Marketing Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Meta
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Earn a career certificate

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Share it on social media and in your performance review

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There are 4 modules in this course

This week you’ll learn all about how to align metrics with your marketing goals and data analysis techniques. You’ll gain an understanding of common terms, such as return on investment and lifetime value, and learn how to calculate them.

What's included

14 videos8 readings3 quizzes1 assignment2 discussion prompts

In the second week, you’ll learn how to evaluate the success of your advertising campaigns. You’ll learn to evaluate campaign results reports and you’ll learn how lift studies can help you determine the impact of your campaign.

What's included

7 videos2 readings1 quiz1 assignment

In the third week, you’ll learn to optimize advertising using A/B testing and you’ll learn how attribution can help you to evaluate and optimize your advertising strategy across different platforms.

What's included

7 videos1 reading1 quiz1 assignment1 discussion prompt

This week, you’ll learn how to tell the full story of your campaign and communicate its results to a larger audience in an effective presentation. You’ll learn how to tell a clear story with data and focus on the insights that will help determine the next steps in your marketing efforts.

What's included

8 videos3 readings1 quiz1 assignment

Instructor

Instructor ratings
4.9 (546 ratings)
Anke Audenaert
Meta
35 Courses653,679 learners

Offered by

Meta

Recommended if you're interested in Marketing

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4.9

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