About this Course

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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Approx. 8 hours to complete
English

What you will learn

  • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models

  • Implement an A/B test to optimize your campaign

  • Analyze dashboards and evaluate the ROI from your social media marketing efforts

  • Present and communicate the results of your campaign to a team

Skills you will gain

Marketing OptimizationDigital MarketingDigital AnalyticsMarketing StrategyCommunication
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Approx. 8 hours to complete
English

Offered by

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Facebook

Syllabus - What you will learn from this course

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Week
1

Week 1

4 hours to complete

Evaluate Your Marketing Results Against Goals

4 hours to complete
14 videos (Total 80 min), 7 readings, 4 quizzes
Week
2

Week 2

2 hours to complete

Measure Your Advertising Effectiveness

2 hours to complete
7 videos (Total 41 min), 2 readings, 2 quizzes
Week
3

Week 3

2 hours to complete

Optimize Your Ad Campaigns

2 hours to complete
7 videos (Total 49 min), 1 reading, 2 quizzes
Week
4

Week 4

1 hour to complete

Communicate Your Marketing Results

1 hour to complete
7 videos (Total 49 min), 1 reading, 2 quizzes

Reviews

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About the Facebook Social Media Marketing Professional Certificate

Facebook Social Media Marketing

Frequently Asked Questions

More questions? Visit the Learner Help Center.