About this Course

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Shareable Certificate
Earn a Certificate upon completion
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Start instantly and learn at your own schedule.
Flexible deadlines
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Beginner Level

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Approx. 8 hours to complete
English

What you will learn

  • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models

  • Implement an A/B test to optimize your campaign

  • Analyze dashboards and evaluate the ROI from your social media marketing efforts

  • Present and communicate the results of your campaign to a team

Skills you will gain

Marketing OptimizationDigital MarketingDigital AnalyticsMarketing StrategyCommunication
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Approx. 8 hours to complete
English

Offered by

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Facebook

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

Evaluate Your Marketing Results Against Goals

4 hours to complete
14 videos (Total 80 min), 7 readings, 4 quizzes
14 videos
Measure and Optimize Social Media Marketing Campaigns Course Introduction2m
Introduction to Anke Audenaert2m
Careers in Digital Marketing5m
Evaluate Your Marketing Results Against Goals Overview1m
Align metrics with common marketing goals8m
Data and Reports to Evaluate Performance7m
Understanding ROAS and ROI12m
Understanding Cost per Result10m
Understanding Customer Lifetime Value9m
ROAS and ROI Example4m
Cost per Result Example3m
Customer Lifetime Value Example4m
Evaluate Your Marketing Results Against Goals Conclusion1m
7 readings
Measure and Optimize Social Media Marketing Campaigns Course Syllabus10m
How to Be Successful in This Course10m
Professional Certificate Job Search Resources Overview10m
User Interface Note: Professional Certificate Content10m
Community Guidelines10m
Reporting in Facebook Ads Manager Overview10m
Terms and Formulas10m
4 practice exercises
ROAS & ROI Practice Quiz20m
Cost Per Result Practice Quiz10m
LTV Practice Quiz10m
Evaluate Your Marketing Results Against Goals Quiz20m
Week
2

Week 2

2 hours to complete

Measure Your Advertising Effectiveness

2 hours to complete
7 videos (Total 41 min), 2 readings, 2 quizzes
7 videos
What Are Experiments?4m
Using Experiments to Measure Advertising Effectiveness6m
Experiments to Measure Ad Effectiveness on Facebook12m
Creating a Brand Survey Test and a Holdout Test8m
Interpreting the Results of Brand Surveys and Holdout Tests5m
Measure Your Advertising Effectiveness Conclusion1m
2 readings
Connecting data with the Facebook Pixel, SDK and Conversion API10m
Data and Privacy in Online Advertising10m
2 practice exercises
Introduction to Advertising Effectiveness Measurements Practice Quiz10m
Measure Your Advertising Effectiveness Quiz20m
Week
3

Week 3

2 hours to complete

Optimize Your Ad Campaigns

2 hours to complete
7 videos (Total 49 min), 1 reading, 2 quizzes
7 videos
Set Up an A/B Test7m
Interpret Results of an A/B Test4m
Measuring Across Channels with Media Mix Models6m
Measuring Across Channels with Attribution14m
Challenges When Measuring Across Channels6m
Optimize Your Ad Campaigns Conclusion1m
1 reading
Summary of Attribution Models 10m
2 practice exercises
Optimize within a Campaign with A/B Testing Practice Quiz10m
Optimize Your Ad Campaigns Quiz20m
Week
4

Week 4

1 hour to complete

Communicate Your Marketing Results

1 hour to complete
7 videos (Total 49 min), 1 reading, 2 quizzes
7 videos
Presenting Your Campaign Results (Applied)7m
Telling a Clear Story With Data6m
Communicating in a Presentation9m
Example: MFreshFlowers12m
Communicate Your Marketing Results Conclusion1m
Congratulations!1m
1 reading
Template for a Presentation10m
2 practice exercises
Telling Your Full Campaign Story Practice Quiz10m
Communicate Your Marketing Results Quiz20m

Reviews

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About the Facebook Social Media Marketing Professional Certificate

Facebook Social Media Marketing

Frequently Asked Questions

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