Marketing Communications

Marketing Communications is a strategic approach used by companies to engage with their target audience using different promotional methods. Coursera's Marketing Communications catalogue helps you understand and apply various marketing strategies and tactics to effectively communicate a brand's value proposition. You'll learn about the key components of a marketing communication plan, including advertising, brand positioning, PR, digital marketing, and social media engagement. Furthermore, the course dives into contemporary topics such as influencer marketing, content creation, SEO, SEM, and data-driven marketing. Knowledge of these skills will empower you to craft compelling narratives that resonate with consumers and drive business growth.
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Results for "marketing communications"

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    2.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Status: AI skills

    Microsoft

    Skills you'll gain: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Public Affairs, Content Management, Web Content, Performance Reporting, Storytelling, Content Management Systems, Press Releases, Strategic Communication, Content Strategy, Report Writing, Content Marketing, Social Media Content, Marketing Effectiveness, Generative AI

    4.8
    Rating, 4.8 out of 5 stars
    176 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Customer experience strategy (CX), Case Studies, Strategic Communication, Search Engine Marketing, Marketing Communications, Digital Marketing, Analytics, Data Visualization Software, Digital Media Strategy, Campaign Management, Business Analytics, Marketing, Web Analytics, Marketing Strategies, Data Analysis, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
    23K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Marketing Communications, Corporate Communications, Corporate Sustainability, Brand Strategy, Brand Management, Storytelling, Branding, Business Ethics, Social Media, Communication Strategies, Persuasive Communication, Professional Networking, Writing

    4.6
    Rating, 4.6 out of 5 stars
    713 reviews

    Beginner · Specialization · 3 - 6 Months

  • Coursera

    Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Event Marketing, Target Audience, Business Correspondence, Email Marketing, Content Creation, Graphic Design, Marketing Design, Marketing Communications, Digital Marketing

    4.2
    Rating, 4.2 out of 5 stars
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Microsoft

    Skills you'll gain: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Strategic Communication, Target Audience, Campaign Management, Content Creation, Digital Media Strategy, Ethical Standards And Conduct, AI Personalization, Marketing Analytics

    4.8
    Rating, 4.8 out of 5 stars
    30 reviews

    Beginner · Course · 1 - 3 Months

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  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Strategic Communication, Target Audience, Campaign Management, Advertising, Marketing Communications, Resource Allocation, Advertising Campaigns, Communication Planning, Media Strategy, Brand Management, Public Relations, Paid media, Communication Strategies, Social Media Campaigns, Marketing, Earned Media, Business Strategy, Communication, Business Communication, Business Process

    4.5
    Rating, 4.5 out of 5 stars
    52 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial

    Adobe

    Skills you'll gain: Cross-Channel Marketing, Content Marketing, Marketing Analytics, Data Ethics, Data-Driven Decision-Making, Marketing Strategies, Personalized Service, Content Creation, MarTech, Marketing Communications, Content Strategy, Driving engagement, Social Media, Emerging Technologies, Market Research, Trend Analysis, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    54 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Strategic Marketing, Marketing, Product Lifecycle Management, Marketing Effectiveness, Marketing Management, Data Analysis, Marketing Communications, Business Planning, Data Collection, Product Strategy, Target Market, Value Propositions, Product Marketing, Market Data

    4.6
    Rating, 4.6 out of 5 stars
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: Branding, Marketing, Strategic Marketing, Go To Market Strategy, Brand Strategy, Marketing Strategy and Techniques, Customer Insights, Target Market, Customer experience strategy (CX), Marketing Communications, Marketing Analytics, Market Opportunities, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    13K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Product Lifecycle Management, Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Brand Strategy, Marketing Budgets, Strategic Decision-Making, Brand Management, Brand Marketing, Customer experience strategy (CX), Price Negotiation, Product Management, Marketing Strategies, Retail Management, Marketing Channel, Strategic Marketing, Product Strategy, Merchandising, Communication

    4.7
    Rating, 4.7 out of 5 stars
    6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    Status: Free Trial

    Starweaver

    Skills you'll gain: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Sales Presentation, Concision, Sales Strategy, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Customer Relationship Management (CRM) Software, Storytelling, Emotional Intelligence, Sales, Business Communication, Communication Strategies, Technical Communication, Communication, Marketing Communications

    4.6
    Rating, 4.6 out of 5 stars
    16 reviews

    Intermediate · Specialization · 1 - 3 Months