Social Media Marketing Specialization

Started Nov 20

Social Media Marketing Specialization

Social Media Marketing Specialization

Manage Your Social Strategies. Expand your online audience and establish your social brand in five courses.

About This Specialization

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.

Created by:

courses
6 courses

Follow the suggested order or choose your own.

projects
Projects

Designed to help you practice and apply the skills you learn.

certificates
Certificates

Highlight your new skills on your resume or LinkedIn.

Courses
Beginner Specialization.
No prior experience required.
  1. COURSE 1

    What is Social?

    Current session: Nov 20
    Commitment
    4 weeks of study, 1-3 hours/week
    Subtitles
    English, Spanish, Arabic

    About the Course

    The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" progr
  2. COURSE 2

    The Importance of Listening

    Current session: Nov 20
    Commitment
    4 weeks of study, 2-4 hours/week
    Subtitles
    English

    About the Course

    In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be a
  3. COURSE 3

    Engagement & Nurture Marketing Strategies

    Current session: Nov 20
    Commitment
    4 weeks of study, 1-3 hours/week
    Subtitles
    English

    About the Course

    In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and le
  4. COURSE 4

    Content, Advertising & Social IMC

    Current session: Nov 20
    Commitment
    4 weeks of study, 1-3 hours/week
    Subtitles
    English

    About the Course

    Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Socia
  5. COURSE 5

    The Business of Social

    Current session: Nov 20
    Commitment
    4 weeks of study, 1-2 hours/week
    Subtitles
    English

    About the Course

    In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to yo
  6. COURSE 6

    Social Marketing Capstone Project

    Upcoming session: Jan 1
    Commitment
    5 weeks of study, 2-4 hours/week
    Subtitles
    English

    About the Capstone Project

    Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, to

Creators

  • Northwestern University

    Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications is training a new generation of multimedia journalists and integrated marketing communications professionals who are helping to shape an evolving media landscape.

    Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.

  • Randy Hlavac

    Randy Hlavac

    Lecturer, Medill IMC; CEO, Marketing Synergy Inc

FAQs

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