The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World.
What is Social?
What is Social?
This course is part of Social Media Marketing Specialization
Instructor: Randy Hlavac
172,346 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.6
(4,190 reviews)
8 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
97%
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Skills you'll gain
Details to know
Shareable certificate
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Assessments
4 assignments
Taught in English
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This course is part of the Social Media Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
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Share it on social media and in your performance review
There are 4 modules in this course
In this first module, you will learn about the goals, structure, and deliverables of the Social Marketing Specialization MOOCs, as well as gain an understanding of how the MOOCs in the Specialization will each build on one another to create a truly unique and immediately applicable experience.
What's included
5 videos7 readings
In this module, you will learn not only how the digital revolution has disrupted the marketplace, but also how you can make sense of this disrupted digital world.
What's included
7 videos4 readings1 assignment
In this module, you will learn how to view social as holistic, consumer/stakeholder focused, flexible, global, real-time and integrated. You will then complete a peer review assignment which will ask you to define your target audience on social.
What's included
11 videos1 reading1 assignment1 peer review
In this module, you will learn to understand the importance of big data and how to deal with all of the quickly changing social sites used today. You will also learn the difference between social networks and communities as well as the reasons that they form. Then, you will set up the social sites that you will use throughout the Specialization.
What's included
9 videos4 readings2 assignments
Instructor
Instructor ratings
4.7 (491 ratings)Offered by
Recommended if you're interested in Marketing
Northwestern University
Northwestern University
Northwestern University
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4.6
4,190 reviews
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19%
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Showing 3 of 4190
NG
5
Reviewed on Nov 29, 2015
I enjoyed this class and found it challenging. I am new to the social media world and found this class to be a great motivator to sign up for new social media sites I have never considered before.
MG
5
Reviewed on Mar 3, 2016
Amazing information given, with great assignments to supplement my learning. Will definitely advise anyone interested in learning more about digital marketing to check out this course and more!
EK
5
Reviewed on May 14, 2020
a very useful and helpful guide to starting your online social media specialization. this course teaches you how to use the theoretical part of the strategy and applying it for your benefit.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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