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What is Social?, Northwestern University

4.6
2,342 ratings
598 reviews

About this Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

By FF

Oct 07, 2016

Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

By CQ

May 13, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

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581 Reviews

By Leah Andelsmith

Mar 20, 2019

Great intro to the basics. Gave me a good perspective from which to view social media in the future.

By Don Joseph McAdam

Mar 08, 2019

Probably the best course I've taken on Coursera thus far. Looking forward to completing the rest of this specialization

By Mayur Hande

Mar 06, 2019

very helful an great learning exprience!!!

By Kosaraju Sri Archana Ishwarya

Mar 03, 2019

I really enjoyed in doing this course. Such an insightful content it has. Professor have explained everything in detail, which anyone and everyone can understand. Post this course I have gained a lot of knowledge about social media marketing, content and the target group/ consumers we engage with. Thankyou for giving me such an amazing opportunity to learn so much.

By Supratim Bose

Mar 03, 2019

It's a great introduction to the world of social. It provides a sound theoretical base and the best part provides actionable inputs for enhancing your online professional persona.

Recommended to candidates who want to understand social and its effectiveness as a marketing tool!

By Giancarlo Casà

Feb 23, 2019

Thanks, this course was really great for my professional profile.

By Paitoon prownets

Feb 21, 2019

Good Course

By Cari B

Feb 17, 2019

This course was absolutely awesome!

By Shashi Bhushan Kumar

Feb 16, 2019

everything is well illustrated and thanks to coursera to bring such universities here.

By Jill Miller

Feb 11, 2019

This overview of social along with some hands-on practice was very helpful to me. I like to understand broad concepts before drilling down into specifics. I did notice some statistics and factoids that were out of date, from 2014/15. Fortunately, the final assignment was current.