Chevron Left
Back to What is Social?

Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,033 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

CC

May 12, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

FF

Oct 6, 2016

Great course. Looking forward completing whole specialization.

Additionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

Filter by:

151 - 175 of 1,042 Reviews for What is Social?

By Roshni K

Oct 2, 2015

By Eugen V

Jul 28, 2020

By Gunarti T

Sep 26, 2019

By Paula N

May 14, 2020

By Sheldon

Jun 5, 2017

By Riley B

Feb 2, 2021

By Arpita K

Apr 26, 2020

By Pamela B

Aug 25, 2018

By Anjali L

Aug 3, 2019

By Cristian A V G

Oct 3, 2019

By Muhammed N A

Dec 27, 2020

By Elisiane D S

Nov 24, 2018

By Brenda L S

Feb 15, 2016

By Lxndr M

Aug 19, 2017

By Courtney M

Feb 17, 2016

By José C

Mar 17, 2016

By Atsushi K

Jan 11, 2020

By Marisse D

Mar 24, 2016

By Karan K C

Jul 2, 2020

By Zainab A

Sep 22, 2016

By Kayser F

Jun 9, 2020

By Lehlohonolo K

Dec 9, 2019

By Raja R

Feb 16, 2017

By Tina C

May 30, 2020

By Wafi N M

Oct 24, 2019