Northwestern University

Social Marketing Capstone Project

Randy Hlavac

Instructor: Randy Hlavac

16,089 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.9

(335 reviews)

5 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
98%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.9

(335 reviews)

5 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
98%
Most learners liked this course

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Social Media Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 5 modules in this course

This Capstone Project will put all that you have learned in the Social Marketing Specialization to the test by asking you to create a multifaceted business plan for future success.

What's included

6 videos3 readings

Select the strategy for your Project and establish your empowering concept.

What's included

6 videos2 readings

Establish your KPIs, performance funnels, and your program's budget.

What's included

7 videos2 readings

This week you will complete and submit your Capstone Projects for peer review.

What's included

4 videos1 reading1 peer review

This week you will do three peer reviews of other's submissions to earn your Specialization Certificate.

What's included

1 video1 reading

Instructor

Instructor ratings
4.7 (41 ratings)
Randy Hlavac
Northwestern University
13 Courses267,222 learners

Offered by

Recommended if you're interested in Marketing

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Learner reviews

4.9

335 reviews

  • 5 stars

    90.14%

  • 4 stars

    8.35%

  • 3 stars

    1.19%

  • 2 stars

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DA
5

Reviewed on Mar 25, 2016

BL
5

Reviewed on Sep 20, 2021

LM
5

Reviewed on May 23, 2017

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