About this Course

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Learner Career Outcomes

50%

started a new career after completing these courses

47%

got a tangible career benefit from this course

33%

got a pay increase or promotion
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 7 hours to complete
English

Skills you will gain

Social Media MarketingSocial MediaBudgetPlanning

Learner Career Outcomes

50%

started a new career after completing these courses

47%

got a tangible career benefit from this course

33%

got a pay increase or promotion
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 7 hours to complete
English

Offered by

Placeholder

Northwestern University

Syllabus - What you will learn from this course

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Week
1

Week 1

1 hour to complete

Capstone Project

1 hour to complete
6 videos (Total 45 min), 3 readings
Week
2

Week 2

3 hours to complete

Selecting a Strategy

3 hours to complete
8 videos (Total 156 min), 2 readings
Week
3

Week 3

1 hour to complete

Develop Your Marketing Program

1 hour to complete
7 videos (Total 60 min), 2 readings
Week
4

Week 4

2 hours to complete

Complete and Submit Your Capstone Projects

2 hours to complete
4 videos (Total 20 min), 1 reading, 1 quiz

Reviews

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About the Social Media Marketing Specialization

Social Media Marketing

Frequently Asked Questions

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