Northwestern University

Social Marketing Capstone Project

This course is part of Social Media Marketing Specialization

Taught in English

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Randy Hlavac

Instructor: Randy Hlavac

13,739 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.9

(319 reviews)

|

98%

5 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Course

Gain insight into a topic and learn the fundamentals

4.9

(319 reviews)

|

98%

5 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Social Media Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 5 modules in this course

This Capstone Project will put all that you have learned in the Social Marketing Specialization to the test by asking you to create a multifaceted business plan for future success.

What's included

6 videos3 readings

Select the strategy for your Project and establish your empowering concept.

What's included

6 videos2 readings

Establish your KPIs, performance funnels, and your program's budget.

What's included

7 videos2 readings

This week you will complete and submit your Capstone Projects for peer review.

What's included

4 videos1 reading1 peer review

This week you will do three peer reviews of other's submissions to earn your Specialization Certificate.

What's included

1 video1 reading

Instructor

Instructor ratings
4.7 (38 ratings)
Randy Hlavac
Northwestern University
13 Courses258,688 learners

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Recommended if you're interested in Marketing

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4.9

319 reviews

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    7.83%

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BG
5

Reviewed on Aug 22, 2021

MS
5

Reviewed on May 23, 2017

BL
5

Reviewed on Sep 20, 2021

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Frequently asked questions