Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy.
Social Marketing Capstone Project
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Social Marketing Capstone Project
This course is part of Social Media Marketing Specialization
Instructor: Randy Hlavac
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Skills you'll gain
- Marketing Effectiveness
- Budgeting
- Target Market
- Social Media Strategy
- Key Performance Indicators (KPIs)
- Planning
- Marketing Strategies
- Program Evaluation
- Customer Engagement
- Marketing Budgets
- Business Planning
- Strategic Marketing
- Social Media
- Performance Measurement
- Social Media Campaigns
- Social Media Marketing
- Marketing Planning
- Peer Review
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- Develop job-relevant skills with hands-on projects
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There are 5 modules in this course
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Northwestern University
University of Maryland, College Park
Northwestern University
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Reviewed on May 23, 2017
Learning by doing, and having fun with such enjoyable teaching style by a world leading top-notch Prof! Just as good and even better than a lot of my Ivy League profs! What else can you ask for?
Reviewed on Aug 15, 2017
Really learned a lot from this Capstone even though I had already been working in social media before starting it. Very in-depth and the professor shared tons of practical resources.
Reviewed on Oct 15, 2020
Learned so much! Thank you so much for the opportunity,
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