In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.
This course is part of the Social Media Marketing Specialization
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About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Social Marketing
- Social Media
- Marketing Strategy
- Writing
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Syllabus - What you will learn from this course
Social Strategy Overview
Engagement Strategy
Nurture Marketing Strategy
Developing a Great Blog
Reviews
- 5 stars81.47%
- 4 stars15.56%
- 3 stars1.73%
- 2 stars0.60%
- 1 star0.60%
TOP REVIEWS FROM ENGAGEMENT & NURTURE MARKETING STRATEGIES
Probably the most important in my experience, the encouragement of how to engage in a meaningful way teaches how to really help succeed.
I think the course /whole specialization is really good. But I keep getting my paid toolkits really late. Only when I finished the course
This was my favorite course in the Social Media Marketing Specialization. Wonderful insight on blog creation and content development. Thank you!
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
About the Social Media Marketing Specialization

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