This course is part of the Social Media Marketing Specialization

4.8
stars
1,150 ratings

Randy Hlavac

45,928 already enrolled

Offered By

Social Media Marketing SpecializationNorthwestern University

About this Course

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In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.
Additional MOOC 3 faculty include: 
* Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt)
* Stanford Smith (CEO, Pushing Social)
* Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios)
* Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

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Course 3 of 6 in the

Social Media Marketing Specialization

Approx. 8 hours to complete

English

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Skills you will gain

Social Marketing
Social Media
Marketing Strategy
Writing

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 3 of 6 in the

Social Media Marketing Specialization

Approx. 8 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.76/5 (50 Ratings)

Randy Hlavac

Northwestern University & CEO of Marketing Synergy, Inc

240,461 Learners

13 Courses

Offered by

Northwestern University

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Syllabus - What you will learn from this course

Content Rating98%(6,504 ratings)

Week1

Week 1

2 hours to complete

Social Strategy Overview

2 hours to complete

5 videos (Total 37 min), 7 readings

5 videos

Social Strategies Used by Organizations Today3mEngagement Marketing Social Strategy7mEngagement Example: Cadbury Dairy Milk7mEngagement Example: Old Spice11mHow Startups and Small Businesses Can Use the Engagement Marketing Social Strategy6m

7 readings

Welcome to MOOC 3!10mMeet Your Instructors10mGrading and Logistics10mSocial Marketing Toolkits10mCourse Bookstore10mA Note of the Frequency of Capstone Offerings10mSpecial Toolkits for Paid/Financial Aid Learners10m

Week2

Week 2

2 hours to complete

Engagement Strategy

2 hours to complete

10 videos (Total 71 min), 4 readings, 1 quiz

10 videos

Effective Media Marketing5mYour Content Marketing Strategy7mNewsjacking to impact your high value markets6mEventjacking - a "must" engagement strategy for start-ups5mDeveloping a 52 week Engagement Marketing Calendar - 2020 Calendar in Resources & Ignore Canvas References11mCanva - Free Graphics for ALL your Social Media Sites9mTubeBuddy - FREE YouTube Analytics System3mCool Infographics7mInfographics for Businesses8mUsing an Engagement Strategy6m

4 readings

Infographic Examples10mMore Infographic Examples10mEven More Infographic Examples10mSocial Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design10m

1 practice exercise

Quiz 130m

Week3

Week 3

3 hours to complete

Nurture Marketing Strategy

3 hours to complete

9 videos (Total 85 min), 2 readings, 2 quizzes

9 videos

Embrace Your High-Value Markets4mNurture Marketing Strategy6mNurture Marketing Strategy Examples8mImportance of a Landing Page4mReal-Time Marketing8mNurture Marketing Programs2mDevelop a Filter and Focus Blog8mCreate a Blog Article19mAssignment Step by Step21m

2 readings

Assignment Overview: Creating Your First Blog Article10mTrouble Getting Your Assignment Peer Reviewed? Here is Help10m

1 practice exercise

Quiz 230m

Week4

Week 4

1 hour to complete

Developing a Great Blog

1 hour to complete

2 videos (Total 14 min), 4 readings, 1 quiz

Reviews

4.8

188 reviews

5 stars
81.47%
4 stars
15.56%
3 stars
1.73%
2 stars
0.60%
1 star
0.60%

TOP REVIEWS FROM ENGAGEMENT & NURTURE MARKETING STRATEGIES

by LFMay 12, 2016

Probably the most important in my experience, the encouragement of how to engage in a meaningful way teaches how to really help succeed.

by SWFeb 3, 2016

I think the course /whole specialization is really good. But I keep getting my paid toolkits really late. Only when I finished the course

by KAFeb 2, 2016

This was my favorite course in the Social Media Marketing Specialization. Wonderful insight on blog creation and content development. Thank you!

by JGAug 13, 2019

Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!

View all reviews

About the Social Media Marketing Specialization

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions.

Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Engagement & Nurture Marketing Strategies

About this Course

Skills you will gain