About this Course

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Learner Career Outcomes

27%

started a new career after completing these courses

35%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 9 hours to complete
English
Subtitles: English

Skills you will gain

Social MarketingSocial MediaMarketing StrategyWriting

Learner Career Outcomes

27%

started a new career after completing these courses

35%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 9 hours to complete
English
Subtitles: English

Offered by

Northwestern University logo

Northwestern University

Syllabus - What you will learn from this course

Content RatingThumbs Up98%(5,539 ratings)Info
Week
1

Week 1

2 hours to complete

Social Strategy Overview

2 hours to complete
5 videos (Total 37 min), 7 readings
5 videos
Engagement Marketing Social Strategy7m
Engagement Example: Cadbury Dairy Milk7m
Engagement Example: Old Spice11m
How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy6m
7 readings
Welcome to MOOC 3!10m
Meet Your Instructors10m
Grading and Logistics10m
Social Marketing Toolkits10m
Course Bookstore10m
A Note of the Frequency of Capstone Offerings10m
Special Toolkits for Paid/Financial Aid Learners10m
Week
2

Week 2

2 hours to complete

Engagement Strategy

2 hours to complete
10 videos (Total 71 min), 4 readings, 1 quiz
10 videos
Your Content Marketing Strategy7m
Newsjacking to impact your high value markets6m
Eventjacking - a "must" engagement strategy for start-ups5m
Developing a 52 week Engagement Marketing Calendar - 2020 Calendar in Resources & Ignore Canvas References11m
Canva - Free Graphics for ALL your Social Media Sites9m
TubeBuddy - FREE YouTube Analytics System3m
Cool Infographics7m
Infographics for Businesses8m
Using an Engagement Strategy6m
4 readings
Infographic Examples10m
More Infographic Examples10m
Even More Infographic Examples10m
Social Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design10m
1 practice exercise
Quiz 112m
Week
3

Week 3

4 hours to complete

Nurture Marketing Strategy

4 hours to complete
9 videos (Total 85 min), 1 reading, 2 quizzes
9 videos
Nurture Marketing Strategy6m
Nurture Marketing Strategy Examples8m
Importance of a Landing Page4m
Real-Time Marketing8m
Nurture Marketing Programs2m
Develop a Filter and Focus Blog8m
Create a Blog Article19m
Assignment Step by Step21m
1 reading
Assignment Overview: Creating Your First Blog Article10m
1 practice exercise
Quiz 212m
Week
4

Week 4

1 hour to complete

Developing a Great Blog

1 hour to complete
2 videos (Total 14 min), 4 readings, 1 quiz
2 videos
Developing an Effective Blog7m
4 readings
Social Marketing Toolkit Pt. 2 - Blog the Right Way10m
Social Marketing Toolkit Pt. 3 - A/B Split Testing10m
Download the Lecture Video Slides10m
What Comes Next?10m
1 practice exercise
Quiz 38m

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About the Social Media Marketing Specialization

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Social Media Marketing

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

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