About this Course

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Learner Career Outcomes

21%

started a new career after completing these courses

29%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 9 hours to complete
English

Skills you will gain

Social MarketingSocial MediaMarketing StrategyWriting

Learner Career Outcomes

21%

started a new career after completing these courses

29%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 9 hours to complete
English

Offered by

Placeholder

Northwestern University

Syllabus - What you will learn from this course

Content RatingThumbs Up98%(5,853 ratings)Info
Week
1

Week 1

2 hours to complete

Social Strategy Overview

2 hours to complete
5 videos (Total 37 min), 7 readings
5 videos
Engagement Marketing Social Strategy7m
Engagement Example: Cadbury Dairy Milk7m
Engagement Example: Old Spice11m
How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy6m
7 readings
Welcome to MOOC 3!10m
Meet Your Instructors10m
Grading and Logistics10m
Social Marketing Toolkits10m
Course Bookstore10m
A Note of the Frequency of Capstone Offerings10m
Special Toolkits for Paid/Financial Aid Learners10m
Week
2

Week 2

2 hours to complete

Engagement Strategy

2 hours to complete
10 videos (Total 71 min), 4 readings, 1 quiz
10 videos
Your Content Marketing Strategy7m
Newsjacking to impact your high value markets6m
Eventjacking - a "must" engagement strategy for start-ups5m
Developing a 52 week Engagement Marketing Calendar - 2020 Calendar in Resources & Ignore Canvas References11m
Canva - Free Graphics for ALL your Social Media Sites9m
TubeBuddy - FREE YouTube Analytics System3m
Cool Infographics7m
Infographics for Businesses8m
Using an Engagement Strategy6m
4 readings
Infographic Examples10m
More Infographic Examples10m
Even More Infographic Examples10m
Social Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design10m
1 practice exercise
Quiz 130m
Week
3

Week 3

3 hours to complete

Nurture Marketing Strategy

3 hours to complete
9 videos (Total 85 min), 2 readings, 2 quizzes
9 videos
Nurture Marketing Strategy6m
Nurture Marketing Strategy Examples8m
Importance of a Landing Page4m
Real-Time Marketing8m
Nurture Marketing Programs2m
Develop a Filter and Focus Blog8m
Create a Blog Article19m
Assignment Step by Step21m
2 readings
Assignment Overview: Creating Your First Blog Article10m
Trouble Getting Your Assignment Peer Reviewed? Here is Help10m
1 practice exercise
Quiz 230m
Week
4

Week 4

1 hour to complete

Developing a Great Blog

1 hour to complete
2 videos (Total 14 min), 4 readings, 1 quiz
2 videos
Developing an Effective Blog7m
4 readings
Social Marketing Toolkit Pt. 2 - Blog the Right Way10m
Social Marketing Toolkit Pt. 3 - A/B Split Testing10m
Download the Lecture Video Slides10m
What Comes Next?10m
1 practice exercise
Quiz 330m

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About the Social Media Marketing Specialization

Social Media Marketing

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