Northwestern University

Content, Advertising & Social IMC

This course is part of Social Media Marketing Specialization

Taught in English

Some content may not be translated

Randy Hlavac

Instructor: Randy Hlavac

65,703 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.7

(1,087 reviews)

|

97%

8 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(1,087 reviews)

|

97%

8 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Social Media Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

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There are 4 modules in this course

In this module, you will learn why content is an important component in social marketing. A panel of experts will debunk the paid/owned/earned media riddle and replace it with an integrated who/what/where approach.

What's included

2 videos8 readings1 quiz

In this module, you will learn how to develop platform-specific advertising messages to grow your market share.

What's included

2 videos1 reading1 quiz

In this module, you will learn an overview of the social integrated marketing communications strategy and how it is deployed. You will also learn tips to get your content to go viral and how to keep an audience coming back with gamification.

What's included

15 videos4 readings1 quiz1 peer review

In this module, you will learn how to develop and measure KPIs - Key Performance Indicators - for your social marketing programs.

What's included

4 videos2 readings1 quiz

Instructor

Instructor ratings
4.7 (89 ratings)
Randy Hlavac
Northwestern University
13 Courses258,750 learners

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Recommended if you're interested in Marketing

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Showing 3 of 1087

4.7

1,087 reviews

  • 5 stars

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MM
4

Reviewed on Feb 2, 2020

RR
5

Reviewed on Feb 16, 2017

JC
4

Reviewed on Mar 18, 2018

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