Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.
Content, Advertising & Social IMC
This course is part of Social Media Marketing Specialization
Instructor: Randy Hlavac
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There are 4 modules in this course
In this module, you will learn why content is an important component in social marketing. A panel of experts will debunk the paid/owned/earned media riddle and replace it with an integrated who/what/where approach.
What's included
2 videos8 readings1 assignment
In this module, you will learn how to develop platform-specific advertising messages to grow your market share.
What's included
9 videos1 assignment
In this module, you will learn an overview of the social integrated marketing communications strategy and how it is deployed. You will also learn tips to get your content to go viral and how to keep an audience coming back with gamification.
What's included
15 videos4 readings1 assignment1 peer review
In this module, you will learn how to develop and measure KPIs - Key Performance Indicators - for your social marketing programs.
What's included
4 videos2 readings1 assignment
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Digital Marketing Institute
Northwestern University
University of Maryland, College Park
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Reviewed on Sep 19, 2016
This is nice! Cool interviewers, nice pace. Some of the terms are unnecessarily redundant, but in overall they make sense and paint a clear picture.
Reviewed on Nov 23, 2019
Really thoughtful and gives a lot of real-world examples with guidance in using certain templates and tools to navigate social media marketing.
Reviewed on Feb 16, 2017
This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs
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Frequently asked questions
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