Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.
This course is part of the Social Media Marketing Specialization
About this Course
Skills you will gain
- Social Media Marketing
- Social Media
- Marketing Strategy
- A/B Testing
Syllabus - What you will learn from this course
Social Integrated Marketing Communications (IMC)
Measuring Your Social Programs
- 5 stars78.82%
- 4 stars16.41%
- 3 stars3.63%
- 2 stars0.65%
- 1 star0.46%
TOP REVIEWS FROM CONTENT, ADVERTISING & SOCIAL IMC
I learnt a lot about Content, Advertising & Social IMC. I really enjoyed the course. Thank you to all Speakers & professors for sharing videos and reading .
Some understanding of the current course is dependent on the previous ones which makes it difficult to do this course independently
The course is insightful and teaches real-world application of some social media strategies. However, it is not enough by itself; the specialization as a whole will be useful.
Really thoughtful and gives a lot of real-world examples with guidance in using certain templates and tools to navigate social media marketing.
About the Social Media Marketing Specialization
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
Is financial aid available?
More questions? Visit the Learner Help Center.