Created by:  Northwestern University

  • Randy Hlavac

    Taught by:  Randy Hlavac, Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Basic Info
Commitment4 weeks of study, 1-3 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.7 stars
Average User Rating 4.7See what learners said
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Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
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Ratings and Reviews
Rated 4.7 out of 5 of 485 ratings

Awesome Number 1

I was able to learn a bit more about how to do an AB Split test that did not required monetary funding such as Facebook or Twitter. However, this would be applicable to how to run it on the campaigns for the respective profile. However, I had an issue with Hootsuite that was not mentioned in the Peer-Reviewed Assignment. I had posted a message to three platforms: Twitter, Google+, and LinkedIn. However, I had reached the maximum amount of posts on Hootsutie. I think this would be due to the fact that the lecture notes were made before any recent changes to the content and features for free accounts on Hootsuite. I would recommend anyone looking more into how the free posting schedule feature is used and what is the maximum.

Great course to get more in-depth knowledge about Social IMC and the importance of a/b testing.

The Content, Advertising & Social IMC MOOC was outstanding in content and applications. As an experienced marketer, I learned a lot of the "why" and "how" necessary for me to continue to build my skills as a marketer. The assignment and testing methodologies were really helpful. I am finding the MOOC 3 and 4 are well-integrated in providing necessary learning and increased capability. Great job to Randy and the team for an excellent MOOC. Can't wait to move onto MOOC 5. Well done.