Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.
This course is part of the Social Media Marketing Specialization
About this Course
Skills you will gain
- Social Media Marketing
- Social Media
- Marketing Strategy
- A/B Testing
Syllabus - What you will learn from this course
Social Integrated Marketing Communications (IMC)
Measuring Your Social Programs
- 5 stars78.82%
- 4 stars16.41%
- 3 stars3.63%
- 2 stars0.65%
- 1 star0.46%
TOP REVIEWS FROM CONTENT, ADVERTISING & SOCIAL IMC
I learnt a lot about Content, Advertising & Social IMC. I really enjoyed the course. Thank you to all Speakers & professors for sharing videos and reading .
This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!
Is an awesome course, you can access great and up to date information that allowed you to succeed in your career.
The Week 4 Videos and Quiz should be before Week 3. The videos refer to A/B testing the blog after we've already tested it. In the forum there was not anyone supervising or answering questions.
About the Social Media Marketing Specialization
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