Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.
This course is part of the Social Media Marketing Specialization
About this Course
Skills you will gain
- Social Media Marketing
- Social Media
- Marketing Strategy
- A/B Testing
Syllabus - What you will learn from this course
Social Integrated Marketing Communications (IMC)
Measuring Your Social Programs
- 5 stars78.82%
- 4 stars16.41%
- 3 stars3.63%
- 2 stars0.65%
- 1 star0.46%
TOP REVIEWS FROM CONTENT, ADVERTISING & SOCIAL IMC
It is a great course for the basic understanding of FB advertising and what a social IMC is and its importance in social marketing.
This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!
Awesome course! Loved every minute of it. Solid information that isn't diluted or weak. Actionable and valuable to say the least.
Really thoughtful and gives a lot of real-world examples with guidance in using certain templates and tools to navigate social media marketing.
About the Social Media Marketing Specialization
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