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Content, Advertising & Social IMC, Northwestern University

4.7
656 ratings
90 reviews

About this Course

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

Top reviews

By AH

Feb 06, 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

By RR

Feb 17, 2017

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs

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88 Reviews

By Mahmoud Rizk

Apr 08, 2019

very cool

By Nupur Singh

Feb 26, 2019

The social IMC course is a part of the MOOC4 of Social Media Marketing Specialization offered by Northwestern over 6 MOOCs. The biggest takeaway of this MOOC was its real time application. It actually made me think twice on the ways I deploy my marketing strategy at work.

By Ivan Zhang

Jan 19, 2019

Great course with effective information

By Roxana Piana

Jan 14, 2019

Good information!

By Greg Jenkins

Dec 13, 2018

Great course! This was my first Coursera experience and it exceeded my expectations. Drive on!

By ALLANNA Nigro

Nov 29, 2018

The course was very interesting because gave me at the same time, a general and specific idea about how to create a good content and generate more visits in my pages. It is very important when you want to promote your product/ideas to a different audience and you do not know exactly what to say, how to say and what to show them. Also the course gave me inspiration to create a personal blog - https://allannanigro.wixsite.com/misitio/blog/aventuras-en-tierras-aztecas that allowed me to put into practice all of the content learned during the course. Thank you IBM and Coursera for this excellent opportunity :)

By Danielle Cochran

Oct 21, 2018

A little lengthy but managed to get through it and enjoy it

By Diane Morneau

Sep 19, 2018

Very helpful

By DAMILOLA EMMANUEL OLOWOSAGA

Jul 09, 2018

great

By Bining Zhao

Jul 02, 2018

good