Feb 06, 2016
This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!
Sep 30, 2019
I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return
By Karl L J•
Jan 15, 2016
I am very excited about this particular assignment - great instructors means great instructions !!
By Hans K•
Jan 11, 2018
The tool kit and guidance on how to create a blog is extremely valuable and effective.
By ERICK F V M•
Apr 29, 2017
Good but the part of AB testing is really neither motivating nor exciting forn IMCA
By Winton M•
Feb 15, 2016
Great Content, PLEASE FIX MY credit for course.
Jan 07, 2016
Great. Easy to understand and very practical.
By Ivan Z•
Jan 19, 2019
Great course with effective information
By Avangelina C•
Dec 07, 2016
I enjoyed the course.
By Roxana P•
Jan 14, 2019
By Michelle E•
Aug 22, 2019
Very good course
By Raed A•
Sep 28, 2019
By Sister E B•
Jun 28, 2016
The content of this course is excellent, and I've learned a tremendous amount. It would be a 5-star course if that were the only criterion.
I've become discouraged about the lack of rigor in the quizzes. A standard practice for students in online courses, if a quiz can be taken more than once, is to take the quiz before studying the material. (This is a research-supported study technique; it focuses attention on key points in listening/reading.) I'm finding that the questions virtually give away the answers. On my trial-run attempt, before the videos, I score close to or above the passing level. Because the multiple-response answers are immediately visible, a student could boost into the generous passing range on a second attempt just by seeing which boxes should have been checked or left unchecked. I can usually achieve a score of 100% on three attempts before seeing any of the material.
Questions could be more difficult by requiring more discerning application of the principles, or by requiring true recall (typing in rather than choosing the information in a multiple choice format). There are dozens of ways to make questions a more rigorous and authentic assessment of student knowledge; I'm sure you know and practice many of them in your face-to-face classes.
The option to repeat the quiz fails as an assessment because the questions are repeated identically even after the incorrect answers have been indicated -- and in the multiple response questions, this means that the correct answers have also been shown. A person with no knowledge of the subject matter should be able to score 100% in a maximum of 4 attempts at the quiz, just by trying each answer on each question. Thus the quiz is not any kind of assessment of actual knowledge.
The assignments do require a demonstration of some ability, but the grading scheme is sufficiently generous that a person who follows the instructions minimally will earn enough points so that, in conjunction with quiz scores, they pass and receive the certificate for the course.
This certificate program has high visibility in social media right now; it would be a shame for the certificate to devalue rapidly when it becomes clear to employers and students that the certificate does not, in fact, indicate that a person has passed any minimal threshold of knowledge or skill.
It may be that the Capstone project is graded quite rigorously, so that any slackers from the previous classes will not earn the certificate -- but that's a bit devious too.
By Niaja F•
Dec 19, 2016
Good material, but wish it had more assignments to hold you accountable.
By Aoon S•
Aug 23, 2016
The assignment is difficult
By vidushi t•
Feb 01, 2016
Topics were not taken in depth and enough clarity. I tried hard to learn in the course but lost track by the end of week 3 and the peer assignment.
By Adam W•
Mar 16, 2017
Not very substantive. Seems to be a marketing ploy for those on-screen more than to be anything of use to its audience.