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Learner Reviews & Feedback for Content, Advertising & Social IMC by Northwestern University

930 ratings
137 reviews

About the Course

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

Top reviews

Feb 5, 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

Sep 29, 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

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51 - 75 of 135 Reviews for Content, Advertising & Social IMC

By Mark B

Aug 6, 2017

Excellent course providing valuable insights to approaching social

By Sophie Q

Sep 24, 2020

Very useful theories and tips for various marketing strategies!

By Eugene T

Jan 4, 2016

Great coverage on content creating and Social IMC strategies

By Danielle C

Oct 21, 2018

A little lengthy but managed to get through it and enjoy it


Nov 16, 2016

Join the winning team were all is happening. Great Course.


Sep 25, 2016

Excelente Course. It needs more languages in the subtitles

By Sharmistha M

Mar 26, 2020

The A/B Split test is explained so simply and perfectly.

By Auadhati D

May 16, 2020

i loved this course, its really helpful and productive

By Josefina C

Jan 2, 2017

Excellent course. Contains a really useful information.

By Dzenan B

Jan 6, 2016

Great course with excellent examples and materials.

By Dominic E

Nov 13, 2020

Excellent information if you want to scale up.


Dec 23, 2019

Good course, brings a lot of useful knowledge!

By Geoffrey K

Jan 11, 2016

Extremely well explained and great teachers.

By Vay R

Dec 7, 2016

My favorite in the specialization thus far

By B M R

Dec 18, 2015

Nice course. Thanks to all the professors.

By irina k

Apr 22, 2019

very useful information! i learned a lot.

By Nicole P

Jun 28, 2016

Very beneficial information in this MOOC!

By Sanaz k

Apr 18, 2020

I really enjoyed contents and courses .

By Wale S

Nov 13, 2017

Best course on Marketing and Social IMC


Jul 20, 2017

Just so much excellent information.

By Ashapurna D

Jul 30, 2019

A very enlightening experience!

By Manu S

Jun 25, 2018

Amazing course ! I learnt a lot

By violet z

Jun 11, 2016

Excellent source of information

By Luis M

Feb 10, 2016

Great content...congrats Randy!

By Ronak T

May 31, 2020

Such an amazing course it was.