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Learner Reviews & Feedback for Content, Advertising & Social IMC by Northwestern University

925 ratings
137 reviews

About the Course

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

Top reviews

Feb 5, 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

Sep 29, 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

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76 - 100 of 135 Reviews for Content, Advertising & Social IMC

By Samantha S

Mar 25, 2020

Very helpful, and informative.

By Lucy C

Sep 3, 2017

this was an exciting journey

By Neda B

Jan 10, 2016

Very useful and informative.

By Elaine T

Mar 24, 2016

practical and insightful!

By Manish T

Jan 8, 2016

A very informative course

By amberli

Feb 12, 2020

I love this MOOC

Thanks !

By Mónica V V

Nov 5, 2020

Really good one ;)

By Styliani B

Feb 8, 2021

Totally worth it.

By Ma. C G Q

Nov 23, 2020

Full of learning!

By srikanth n

Jan 30, 2017

very good content

By Lisa S

Sep 4, 2016

Best course ever!

By Selin I B

Jan 16, 2016

Thanks Professor!

By Mounir R

Oct 17, 2017

Awesome Number 1

By Kayser F

Aug 20, 2020

Great training!

By Martin V

Apr 28, 2017

Very Enjoyable


Nov 30, 2016

Awesome course

By Te'-Lor W E

May 9, 2016

super helpful!

By Marat G

Feb 26, 2020

really great!

By Apichart T

Aug 19, 2017

Good Strategy

By Víctor R O L

Jul 3, 2017

Great course!

By Diane M

Sep 18, 2018

Very helpful

By yinsan

Sep 10, 2017

nice course

By Hamdy R M M G

Mar 2, 2018

great mooc

By Yauri

Jan 19, 2016