In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success.
This course is part of the Social Media Marketing Specialization
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About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Social Marketing
- Social Media Marketing
- Social Media
- A/B Testing
Could your company benefit from training employees on in-demand skills?
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Syllabus - What you will learn from this course
Legal Considerations
Metrics
Performance
Management
Reviews
- 5 stars79.09%
- 4 stars16.12%
- 3 stars3.35%
- 2 stars0.64%
- 1 star0.77%
TOP REVIEWS FROM THE BUSINESS OF SOCIAL
This course was excellent, so interesting. The material was well structured and had continuity.
Great course. The Week 3 Quiz/Assessment didn't really make sense because Klout doesnt exist anymore. Other than that, I enjoyed it.
Another excellent class in the series. Straight-forward information about transforming social media marketing knowledge into an ongoing program.
Super course
Thank you Professor and Northwestern University and Coursera for some wonderful material
About the Social Media Marketing Specialization

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