About this Course

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Learner Career Outcomes

38%

started a new career after completing these courses

50%

got a tangible career benefit from this course

21%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 6 hours to complete
English

Skills you will gain

Social MarketingSocial Media MarketingSocial MediaA/B Testing

Learner Career Outcomes

38%

started a new career after completing these courses

50%

got a tangible career benefit from this course

21%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 6 hours to complete
English

Offered by

Placeholder

Northwestern University

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(2,256 ratings)Info
Week
1

Week 1

2 hours to complete

Legal Considerations

2 hours to complete
3 videos (Total 19 min), 7 readings, 1 quiz
3 videos
Security, Privacy, and Governance Pt. 16m
Security, Privacy, and Governance Pt. 28m
7 readings
Welcome to MOOC 5!10m
Meet Your Instructors10m
Grading and Logistics10m
Social Marketing Toolkits10m
Course Bookstore10m
A Note on the Frequency of Capstone Offerings10m
Special Toolkits for Paid/Financial Aid Learners10m
1 practice exercise
Quiz 130m
Week
2

Week 2

1 hour to complete

Metrics

1 hour to complete
6 videos (Total 40 min), 2 readings, 1 quiz
6 videos
Identifying Social Successes4m
A New Model for Marketers8m
Measuring Engagement7m
Finding Relevant Performance Metrics2m
Performance Funnels and KPIs8m
2 readings
Marketing in a Pandemic World10m
Free Social Marketing Toolkit10m
1 practice exercise
Quiz 230m
Week
3

Week 3

1 hour to complete

Performance

1 hour to complete
4 videos (Total 27 min), 2 readings, 1 quiz
4 videos
Justification Metrics6m
Calculating Performance Metrics5m
Creating a Pilot Program7m
2 readings
Toolkit Pt. 2: Budget & Justification Examples10m
Final Thoughts and Assignment10m
1 practice exercise
Assessing Your Performance30m
Week
4

Week 4

1 hour to complete

Management

1 hour to complete
4 videos (Total 25 min), 2 readings, 1 quiz
4 videos
Program Management6m
Learn More with Medill IMC10m
Assessing Your Performance2m
2 readings
Download the Lecture Video Slides10m
What Comes Next?10m
1 practice exercise
Quiz 330m

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About the Social Media Marketing Specialization

Social Media Marketing

Frequently Asked Questions

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