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Learner Reviews & Feedback for The Business of Social by Northwestern University

4.7
556 ratings
69 reviews

About the Course

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)...

Top reviews

TW

Oct 18, 2017

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.

CG

May 02, 2017

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

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1 - 25 of 67 Reviews for The Business of Social

By Jaydon

Feb 20, 2019

Really good course i have had

By Lilia M A C

Feb 25, 2019

Great!

By Mahmoud R

Apr 08, 2019

very cool

By Bruno G

Feb 16, 2016

Good "cookbook" for create, apply and manage applied marketing, in a real term to a company.

By Maya C

Oct 10, 2016

An excellent course for those new or seasoned to marketing. We live in a digital world and if you own your own business, work for a large company or are a freelancer (like me) you can grow your business and benefit from this class. Seriously do yourself a favor and take this class!!

By Yauri

Jan 30, 2016

Phenomenal Course!

By Víctor R O L

Jul 03, 2017

Great course!

By Sandra D

Mar 01, 2017

Great course!

By Gayle H

Sep 19, 2017

The best for anyone who wants to truly understand what social media really is.

By Lyssa M

Jun 06, 2016

Another excellent class in the series. Straight-forward information about transforming social media marketing knowledge into an ongoing program.

By Lisa S

Sep 05, 2016

All these courses have been wonderful!

By Sebastián S

Mar 24, 2016

very good

By Mark B

Aug 28, 2017

Excellent and so practical!

By KAUNG N S

Feb 21, 2016

Terrific!

By Zuko K

Mar 04, 2016

great

By Marco

Mar 14, 2016

I've really enjoyed taking this course and I've learnt a lot of very valuable lessons.

By HAMADA S R S

Nov 28, 2016

awesome

By violet z

Jun 11, 2016

Excellent and practical approach!

By FOTO H K

Jan 26, 2016

un cours tres important. et je trouve que c'est trop court.

By Gabriel G

Feb 10, 2016

you can really learn a lot of social media and digital marketing with all this courses

By Vaylyn R

Dec 08, 2016

Awesome sauce

By Juan A R P

May 23, 2016

This was a fantastic Course

By Silvana B

Nov 16, 2016

Fantastic! Content very well prepared and shown in a clear and didactic way.

By John W

Jan 07, 2017

High quality content and presentation.

By Raja R

Feb 17, 2017

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs