MA
4.0Reviewed Dec 4, 2017
if you paid to get a certificate probably they will take your money and never reply to your emails , but to be honest the course get a good material .
The Business of Social
In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)
Status: Integrated Marketing Communications
Status: Performance Metric
Course6 hours
Featured reviews
RR
5.0Reviewed Feb 16, 2017
This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs
SV
5.0Reviewed Aug 13, 2019
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
EE
5.0Reviewed Mar 10, 2021
The course is really great and I recommend it to everybody wishing to take their business to the next level using social.
LF
5.0Reviewed Sep 18, 2017
The best for anyone who wants to truly understand what social media really is.
DC
5.0Reviewed Nov 19, 2018
Great course. The Week 3 Quiz/Assessment didn't really make sense because Klout doesnt exist anymore. Other than that, I enjoyed it.
NN
5.0Reviewed Feb 13, 2016
Super courseThank you Professor and Northwestern University and Coursera for some wonderful material
RB
5.0Reviewed Apr 18, 2021
I learned lot of things in this course, Thanks Coursera to giving us an oppurtunity
LM
5.0Reviewed Jun 5, 2016
Another excellent class in the series. Straight-forward information about transforming social media marketing knowledge into an ongoing program.
BG
5.0Reviewed Feb 15, 2016
Good "cookbook" for create, apply and manage applied marketing, in a real term to a company.
CG
5.0Reviewed May 1, 2017
Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape
R
5.0Reviewed Jan 8, 2021
Overall content is just amazing and Way of communication is simple.Recommended to Take this course