Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.
This course is part of the Digital Advertising Strategy Specialization
About this Course
What you will learn
Identify social media advertising types that are likely to succeed
Understand the different types of social media ads
Implement effective social media targeting parameters to match desired audiences
Execute social media advertising campaigns
Syllabus - What you will learn from this course
- 5 stars76.20%
- 4 stars16.89%
- 3 stars3.10%
- 2 stars2.41%
- 1 star1.37%
TOP REVIEWS FROM SOCIAL MEDIA ADVERTISING
Excellent Course! So, knowledgably, strategically sound, practical, and efficiently applicable. Thank you Professor for everything, thanks to Coursera and University of Colorado Boulder.
It is my favourite course so far! Just amazing content with tutorials, examples, extra readings. Just perfect! This course was literally what I needed. Thank you for creating such an amazing program!
that was an amazing and helpful course it helped me a lot to understand the right advertising techniques that can boost my targeted audience
Great content. Lectures provide a good overview of Social Media Advertising with clear examples that illustrate the concepts.
About the Digital Advertising Strategy Specialization
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