Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.
This course is part of the Digital Advertising Strategy Specialization
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About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Identify social media advertising types that are likely to succeed
Understand the different types of social media ads
Implement effective social media targeting parameters to match desired audiences
Execute social media advertising campaigns
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Case Study
Reviews
- 5 stars76.20%
- 4 stars16.89%
- 3 stars3.10%
- 2 stars2.41%
- 1 star1.37%
TOP REVIEWS FROM SOCIAL MEDIA ADVERTISING
Excellent course .
I am looking forward to some more new and advanced courses.
Thanks
Really learned a lot from this course. The concept of lookalike audiences and twitter campaigns was new to me and I'm feeling pretty confident in it now.
loved how informative and helpful this course was in giving an insider on social media advertising and the platforms out there that can be used and how to use them to your full advantage.
Great content. Lectures provide a good overview of Social Media Advertising with clear examples that illustrate the concepts.
About the Digital Advertising Strategy Specialization

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