About this Course

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Flexible deadlines
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Beginner Level
Approx. 10 hours to complete
English

What you will learn

  • Identify social media advertising types that are likely to succeed

  • Understand the different types of social media ads

  • Implement effective social media targeting parameters to match desired audiences

  • Execute social media advertising campaigns

Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 10 hours to complete
English

Offered by

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University of Colorado Boulder

Syllabus - What you will learn from this course

Content RatingThumbs Up93%(1,082 ratings)Info
Week
1

Week 1

2 hours to complete

Case Study

2 hours to complete
5 videos (Total 21 min), 5 readings, 1 quiz
5 videos
Objective 1 - Increase Sales6m
Objective 2 - Increase Value2m
Objective 3 - Increase Traffic2m
Objective 4 - Grow and Engage4m
5 readings
Wired Magazine - Online Ad Targeting Does Work as Long as it's Not Creepy15m
PPC Hero - Pros and Cons of Top Social Media Advertising Platforms15m
The Next Web - The complete beginner’s guide to social media benchmarks15m
IMPORTANT: A Note about Course Assessments10m
Optional Assignment #1: Conceptual Strategy Practice10m
1 practice exercise
Case Study Quiz15m
Week
2

Week 2

2 hours to complete

Facebook

2 hours to complete
9 videos (Total 62 min), 5 readings, 1 quiz
9 videos
Targeting Parameters14m
Facebook Pixel10m
Payment Models and Ad Elements8m
Budgeting and Trends5m
Introduction to Facebook Ads Manager46s
Choosing an Objective1m
Ad Set Creation7m
Ad Creation4m
5 readings
What is a Facebook pixel?15m
Facebook advertising cost15m
How to use Facebook offer ads to drive sales15m
What is a Facebook split test?15m
Optional Assignment #2: Targeting Parameters10m
1 practice exercise
Facebook
Week
3

Week 3

1 hour to complete

Instagram

1 hour to complete
7 videos (Total 27 min), 4 readings, 1 quiz
7 videos
Who Advertises on Instagram2m
Instagram Ad Features3m
Instagram Ad Objectives1m
Example Instagram Campaigns1m
Instagram Benchmarks and Limitations5m
Instagram Ad Setup1m
4 readings
Get Started With Instagram Ads10m
Instagram Shopping Ads10m
Everything You Need to Know About Instagram Ad Features10m
Optional Assignment #3: Instagram Case Study10m
1 practice exercise
Instagram
Week
4

Week 4

2 hours to complete

Twitter

2 hours to complete
9 videos (Total 76 min), 4 readings, 1 quiz
9 videos
Interests8m
Ad Types8m
Campaign Types8m
Creative Best Practices12m
Targeting Failures and Limitations8m
Unpacking Click Results9m
Creating a Twitter Campaign9m
Ads Manager, Tweet Analytics and Customer Insights56s
4 readings
Get Started with Twitter Ads10m
Twitter Ad Options10m
Available Targeting Options on Twitter10m
Optional Assignment #4: Twitter Case Study10m
1 practice exercise
Twitter15m

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About the Digital Advertising Strategy Specialization

Digital Advertising Strategy

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