About this Specialization

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This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 5 months to complete
Suggested 2 hours/week
English
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 5 months to complete
Suggested 2 hours/week
English

There are 4 Courses in this Specialization

Course1

Course 1

Introduction to the Digital Advertising Landscape

4.5
stars
252 ratings
63 reviews
Course2

Course 2

Search Advertising

4.5
stars
66 ratings
16 reviews
Course3

Course 3

Social Media Advertising

4.6
stars
244 ratings
71 reviews
Course4

Course 4

Native Advertising

4.5
stars
35 ratings
8 reviews

Offered by

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University of Colorado Boulder

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