About this Specialization

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This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 5 months to complete
Suggested 2 hours/week
English
Subtitles: English
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 5 months to complete
Suggested 2 hours/week
English
Subtitles: English

There are 4 Courses in this Specialization

Course1

Course 1

Introduction to the Digital Advertising Landscape

4.5
stars
124 ratings
31 reviews
Course2

Course 2

Search Advertising

4.3
stars
35 ratings
9 reviews
Course3

Course 3

Social Media Advertising

4.6
stars
98 ratings
20 reviews
Course4

Course 4

Native Advertising

4.5
stars
13 ratings
3 reviews

Offered by

University of Colorado Boulder logo

University of Colorado Boulder

Frequently Asked Questions

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • This specialization should take about 20 weeks to complete.

  • Prospective learners in this specialization should have strong web skills and be curious when it comes to digital ads.

  • No. It's recommended that prospective learners complete the first course, "Introduction to the Digital Advertising Landscape", first. The next three courses are deeper dives in three particular types of digital advertising: search, social, and native. Learners can take these courses in order or pick and choose depending on interest.

  • No.

  • Upon completing this specialization, you will have a familiarity with the different types of digital advertising that can be used by small businesses to target potential customers and generate more revenue. You will be able to generate and launch ad campaigns on small budgets with limited-to-no design skills.

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