Google Analytics Certification: Benefits and How to Get It

Written by Coursera • Updated on

Google Analytics is a critical service in many businesses’ and digital marketers’ toolkits. Learn more about Google Analytics Certification, how it could benefit your career, and what you need to do to obtain it.

[Featured image] An SEO works on earning her Google Analytics Certification on a laptop computer. SHe has her phone and a red mug sitting on the table in front of her.

Google Analytics is a free web analytics service that tracks and reports web traffic. If you’re looking to showcase your skills with an understanding of  Google Analytics, then you might consider obtaining Google Analytics Certification through Google itself. 

A certificate in Google Analytics could improve your job prospects and reinforce your skills with the service. In this article, you’ll learn more about the Google Analytics certification, its benefits, and how to obtain it. You’ll also find suggestions for other certifications that could help your business or digital marketing career. 

What is the Google Analytics certificate? 

Google Analytics certification—not to be confused with the Google Data Analytics Professional Certificate—is a certification earned by those who pass the Google Analytics Individual Qualification (GAIQ) Exam. Offered for free by Google Skillshop, the certificate indicates the holder’s knowledge of both basic and advanced functions of Google Analytics.  

What is Google Analytics? 

Google Analytics is an important tool in digital marketing and e-commerce. It is used for basic data analysis purposes such as tracking a website’s traffic, session duration, and bounce rate.

This data can be used to improve the user experience on a business’s website or direct digital marketing efforts using Google ads and search engine optimization (SEO). A paid version of the service, Google Analytics 360, provides advanced Google analytics features like more detailed data and the ability to use advanced analytics


Google Analytics certification benefits 

There are many benefits to becoming a Google Analytics certified professional. In addition to showcasing your understanding of Google Analytics to potential employers, studying for the certificate will enhance your skills.

Benefits of obtaining Google Analytics certification include: 

  • Obtaining a shareable certificate that could improve hiring chances

  • Reinforcing and enhancing your knowledge of Google Analytics 

  • Showcasing a desire to improve your skill set 

How to get the Google Analytics certification 

Anyone with an internet connection, a thorough understanding of Google Analytics, and the time to study for the exam can obtain a Google Analytics certificate. In this section, you’ll learn the steps you should take to obtain yours: 

1. Learn about Google Analytics.

The first step to gaining a Google Analytics certification is to better understand Google Analytics itself. Thankfully, Google provides a wide variety of resources to help users understand the tools available to them in Analytics. 

Google Analytics Academy provides free online courses for beginners as well as more advanced practitioners. Topics covered include setting up an account, analyzing basic reports, tracking campaigns, collecting and processing data, and more. Google Analytics Academy also includes courses on using Google Analytics 360, covering such topics as roll-up reporting, creating custom filters, and reporting with BigQuery. 

Google’s Digital Marketing & E-commerce Professional Certificate prepares course takers for a career in digital marketing by teaching in-demand job skills that can have them job-ready for entry-level roles in less than six months. You’ll also learn the fundamentals of digital marketing and e-commerce, how to attract and engage customers through digital marketing channels, and what it takes to build e-commerce stores. Those who complete the course are granted a professional certificate.


professional certificate

Google Digital Marketing & E-commerce

This is your path to a career in digital marketing. In this program, you’ll learn in-demand skills that can have you job-ready in less than 6 months. No degree or experience required.


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319,535 already enrolled


Average time: 6 month(s)

Learn at your own pace

Skills you'll build:

Marketing, E-Commerce, display advertising, Email Marketing, Search Engine Optimization (SEO), Customer loyalty, Marketing Analytics, Customer Outreach, Website Structure, Customer Awareness, Google, Search Engine Marketing, Social Listening, Social Media Bidding, Customer Engagement, Social Media Analytics, Social Media Branding, Email Writing, Email list segmentation, Email marketing strategy, Email marketing analytics, Contact management, Digital marketing KPIs, Spreadsheet management, Presenting to stakeholders, Media planning and strategies, Fulfillment and delivery, E-commerce platforms, E-Commerce Strategy, Seasonality, Job preparedness, Customer Relationship Management (CRM), Portfolio preparation, E-commerce store optimization, Building customer loyalty

2. Prepare for the Google Analytics certification exam.

The Google Analytics individual qualification exam covers both basic and advanced concepts. The topics covered in the exam include: 

  • Planning and principles 

  • Implementation and data collection 

  • Configuration and administration 

  • Conversion and attribution 

  • Reports, metrics, and dimensions

If you’re confident in your knowledge of all the above, then feel free to jump into the exam itself. If you’re less familiar with these concepts, however, you might consider reviewing them through Google Analytics Academy. 

3. Take the exam. 

Once you feel confident in your Google Analytics knowledge, you can take the Google Analytics individual qualification exam. Completely free, the exam covers 70 questions on the aforementioned topics and takes approximately 60 minutes to complete. 

If you’re concerned about not passing the exam, don’t worry. Google allows you to take the exam 24 hours after your previous attempt. Use this time to brush up on your knowledge and prepare to retake it. 

4. Market your certification.

Once you’ve passed the exam, you will receive a certificate with your name noting your qualifications. To highlight your digital marketing and Google Analytics skills, consider citing the qualification on your resume. Some employers may look favorably on applicants who have taken the time to earn a relevant qualification. 

Read more: How to List Certifications on Your Resume: Guide + Examples

Other certificates to consider 

Google isn’t the only company offering web analytics services and certifications. You might also consider obtaining HubSpot’s Digital Marketing Certification, one of SEMRush’s many online certifications, or Meta’s Marketing Analytics Professional Certificate.


Learn Google Analytics today

Google Data Analytics is the cornerstone of many modern digital marketing campaigns and e-commerce businesses. If you’re ready to start exploring a career as a data analyst, build job-ready skills in less than six months with the Google Data Analytics Professional Certificate on Coursera. Learn how to clean, organize, analyze, visualize, and present data from data professionals at Google.


professional certificate

Google Data Analytics

This is your path to a career in data analytics. In this program, you’ll learn in-demand skills that will have you job-ready in less than 6 months. No degree or experience required.


(105,793 ratings)

1,498,353 already enrolled


Average time: 6 month(s)

Learn at your own pace

Skills you'll build:

Spreadsheet, Data Cleansing, Data Analysis, Data Visualization (DataViz), SQL, Questioning, Decision-Making, Problem Solving, Metadata, Data Collection, Data Ethics, Sample Size Determination, Data Integrity, Data Calculations, Data Aggregation, Tableau Software, Presentation, R Programming, R Markdown, Rstudio, Job portfolio, case study

Written by Coursera • Updated on

This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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