Google Digital Marketing & E-commerce Professional Certificate

Special offer! Prepare for the career you want with the skills you need. Enroll today and get Google AI Essentials at no cost.*


Google Digital Marketing & E-commerce Professional Certificate

Get on the fast track to a career in digital marketing. In this certificate program, you'll learn in-demand skills at your own pace, no degree or experience required. Enroll today and get access to Google AI Essentials at no cost. Offer ends 8/5*

Google Career Certificates

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689,382 already enrolled

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(24,446 reviews)

Beginner level

Recommended experience

Flexible schedule
6 months, 10 hours a week
Learn at your own pace
Earn degree credit

What you'll learn

  • Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job

  • Attract and engage customers through digital marketing channels like search and email

  • Measure marketing performance through analytics and present insights

  • Build e-commerce stores, analyze online performance, and grow customer loyalty

Details to know

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Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills


Prepare for a career in Digital Marketing

  • Receive professional-level training from Google
  • Demonstrate your proficiency in portfolio-ready projects
  • Earn an employer-recognized certificate from Google
  • Qualify for in-demand job titles: Marketing Coordinator, E-commerce Associate, Paid Search Specialist
median U.S. salary for Digital Marketing
U.S. job openings in Digital Marketing
of certificate graduates report positive career outcome

Get exclusive access to career resources upon completion

  • Resume review

    Improve your resume and LinkedIn with personalized feedback

  • Interview prep

    Practice your skills with interactive tools and mock interviews

  • Career support

    Plan your career move with Coursera’s job search guide

Connect with 150+ U.S. hiring organizations in Google’s Employer Consortium

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¹Lightcast™ US Job Postings (median U.S. salary with 0-5 years experience), Jan. 1, 2022 - Dec. 31, 2022). ²Positive career outcome (e.g., new job, promotion, or raise) within six months of completion. Based on program graduate survey, United States 2022. *Claim this limited-time offer by August 5, 11:59 PM PT. Valid for new Google Professional Certificate purchase only, limited to one per person. Offer only valid on English and Spanish certificate versions. Cannot be used in conjunction with other offers. Coursera reserves the right to modify or cancel the promotion at any time. Free enrollment into Google AI Essentials triggered upon purchase of Google Professional Certificate subscription. Access to Google AI Essentials is 180 days from purchase date of Google Professional Certificate. Coursera reserves the right to revoke Google AI Essentials access if the learner does not pay for Google Professional Certificate. Offer value may differ based on location. Terms for promotional offers apply.


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Professional Certificate - 7 course series

Foundations of Digital Marketing and E-commerce

Course 118 hours4.8 (20,037 ratings)

What you'll learn

  • Define the fields of digital marketing and e-commerce

  • Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist

  • Explain the concept of a marketing funnel

  • Understand the elements and goals of a digital marketing and e-commerce strategy

Skills you'll gain

Category: Social Media Branding
Category: Social Media Analytics
Category: Social Listening
Category: Customer Engagement
Category: Social Media Bidding

Attract and Engage Customers with Digital Marketing

Course 221 hours4.8 (5,362 ratings)

What you'll learn

  • Recognize strategies to build brand awareness among potential customers

  • Explain the purpose of SEO (search engine optimization) and essential SEO terms

  • Optimize website content for SEO

  • Understand search engine marketing (SEM) and how it benefits businesses

Skills you'll gain

Category: E-Commerce Strategy
Category: Seasonality
Category: E-commerce platforms
Category: Fulfillment and delivery
Category: Website Structure

From Likes to Leads: Interact with Customers Online

Course 328 hours4.8 (2,802 ratings)

What you'll learn

  • Define social media marketing and describe its purpose

  • Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising

  • Define the goals of a social media campaign

  • Write, design, and repurpose engaging content for social media

Skills you'll gain

Category: Search Engine Optimization (SEO)
Category: Google
Category: Search Engine Marketing
Category: Customer Awareness
Category: Website Structure

Think Outside the Inbox: Email Marketing

Course 425 hours4.8 (1,960 ratings)

What you'll learn

  • Understand how email marketing fits into a digital marketing strategy

  • Write effective email copy, subject lines, and preview text

  • Test, execute, and optimize an email marketing campaign

  • Measure and analyze email campaign results

Skills you'll gain

Category: Customer Relationship Management (CRM)
Category: Portfolio preparation
Category: Building customer loyalty
Category: E-commerce store optimization
Category: Job preparedness

Assess for Success: Marketing Analytics and Measurement

Course 527 hours4.6 (1,427 ratings)

What you'll learn

  • Define media planning and strategies

  • Describe what defines a successful marketing campaign

  • Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy

  • Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights

Skills you'll gain

Category: E-Commerce
Category: Customer loyalty
Category: Customer Outreach
Category: Marketing
Category: Marketing Analytics

Make the Sale: Build, Launch, and Manage E-commerce Stores

Course 623 hours4.8 (1,282 ratings)

What you'll learn

  • Understand essential e-commerce strategies and practices

  • Explain what e-commerce stores and platforms are and how they work

  • Create an engaging customer experience online using best practices

  • Set up a mock e-commerce store using Shopify

Skills you'll gain

Category: Media planning and strategies
Category: Spreadsheet management
Category: Presenting to stakeholders
Category: Marketing Analytics
Category: Digital marketing KPIs

Satisfaction Guaranteed: Develop Customer Loyalty Online

Course 731 hours4.8 (3,211 ratings)

What you'll learn

  • Identify common strategies for building customer loyalty in e-commerce

  • Successfully manage client relationships and measure satisfaction

  • Find, apply for, and prepare for interviews and jobs

  • Put together a portfolio and/or resume to present to employers

Skills you'll gain

Category: Email marketing analytics
Category: Email Writing
Category: Contact management
Category: Email marketing strategy
Category: Email list segmentation


Google Career Certificates

Top Instructor

324 Courses10,031,630 learners

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Get a head start on your degree

When you complete this Professional Certificate, you can earn college credit if you are admitted and enroll in one of the following online degree programs.¹


Degree credit eligible

This Professional Certificate has ACE® recommendation. It is eligible for college credit at participating U.S. colleges and universities. Note: The decision to accept specific credit recommendations is up to each institution.

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