Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows.
About this Course
What you will learn
Understand how email marketing fits into a digital marketing strategy
Write effective email copy, subject lines, and preview text
Test, execute, and optimize an email marketing campaign
Measure and analyze email campaign results
Skills you will gain
- Email Writing
- Email list segmentation
- Email marketing strategy
- Email marketing analytics
- Contact management
Syllabus - What you will learn from this course
Introduction to think outside the inbox: email marketing
Types of email marketing
Useful tools for email marketing
Collect and analyze email campaign data
- 5 stars82.94%
- 4 stars13.12%
- 3 stars2.08%
- 2 stars1.22%
- 1 star0.61%
TOP REVIEWS FROM THINK OUTSIDE THE INBOX: EMAIL MARKETING
Very useful and said in a normal speed. I really learned a lot from this course. I only wish they could show us how to work with 1-2 the most popular email automation websites.
I really enjoyed this chapter of the course, the activities particularly help me to better understand how email marketing can be effective in an overall campaign .
Excellent course. I learnt a lot from it and my teacher was excellent! Thank you so much and I hope I will be able to apply this information once I get a job!
The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Certificate?
What are digital marketing and e-commerce?
What do digital marketing and e-commerce specialists do?
Why start a career in digital marketing and e-commerce?
Which jobs will this certificate help me prepare for?
What tools and platforms are taught in the curriculum?
What background is required?
Why enroll in the Google Digital Marketing and E-commerce Certificate?
Do I need to take the course in a certain order?
More questions? Visit the Learner Help Center.