Skills you'll gain: Communication, Marketing, Media Strategy & Planning, Business Psychology, Marketing Design, Marketing Management, Marketing Psychology, Media Production, Research and Design, Digital Marketing, Influencing, Writing, Advertising, Advertising Sales, MarTech, Storytelling, Brand Management, Entrepreneurship, Leadership and Management, Sales, Strategy, Strategy and Operations
Intermediate · Course · 1-3 Months
Skills you'll gain: Digital Marketing, Marketing, Marketing Management, Media Strategy & Planning, Sales, E-Commerce, Communication, Data Analysis, Social Media, Search Engine Optimization, Advertising, Leadership and Management, Strategy and Operations, Business Communication, Customer Success, Professional Development, Research and Design, Survey Creation, Data Visualization, Entrepreneurship, Persona Research, Storytelling, Strategy, Web Design, Web Development, Web Development Tools, Brand Management, Writing, Accounting, Back-End Web Development, Computer Networking, Customer Relationship Management, Customer Support, Data Management, Finance, Financial Analysis, Human Resources, Market Analysis, Market Research, Mathematical Theory & Analysis, Mathematics, Networking Hardware, Supply Chain and Logistics
Beginner · Professional Certificate · 3-6 Months
Skills you'll gain: Business Psychology, Communication, Influencing, Marketing, Marketing Psychology, Brand Management, Business Analysis, People Analysis, Marketing Design, Research and Design, Social Media, Advertising, Advertising Sales, Customer Analysis, Digital Marketing, Marketing Management, Media Production, Media Strategy & Planning, Sales, Storytelling, Writing, Strategy and Operations
Mixed · Course · 1-4 Weeks
Skills you'll gain: Marketing, Digital Marketing, Search Engine Optimization, Research and Design, Marketing Design, MarTech, Web Design, Web Development, Back-End Web Development, Communication, HTML and CSS, Front-End Web Development, Full-Stack Web Development, Social Media, Brand Management, Influencing, Data Analysis, Entrepreneurship, Market Analysis, Marketing Management, Business Analysis, Business Psychology, Collaboration, Customer Relationship Management, Finance, Forecasting, Leadership and Management, Market Research, Marketing Psychology, Mobile Development, Mobile Development Tools, Persona Research, Probability & Statistics, Sales, Statistical Analysis, Strategy, Strategy and Operations, Web Development Tools, Accounting, Algorithms, Human Computer Interaction, Mathematics, Software Architecture, Software Engineering, Software Testing, Theoretical Computer Science, User Experience
Beginner · Specialization · 3-6 Months
Skills you'll gain: Marketing, Communication, Sales, Leadership and Management, Social Media, Web Development, Brand Management, Business Development, Inventory Management, Supply Chain and Logistics, Web Design, Advertising Sales, E-Commerce, Entrepreneurship, Persona Research, Public Relations, Research and Design, Search Engine Optimization, Strategy, Strategy and Operations, Writing
Beginner · Course · 1-4 Weeks
Skills you'll gain: MarTech, Social Media, Software Engineering, Software Engineering Tools, Web Design, Web Development, Web Development Tools, Computer Science, Digital Marketing, Marketing
Advanced · Guided Project · Less Than 2 Hours
Skills you'll gain: Communication, Leadership and Management, Marketing, Professional Development, Social Media, Brand Management, Business Communication, Design and Product, Entrepreneurship, Human Computer Interaction, Market Research, Research and Design, Search Engine Optimization, User Research
Intermediate · Guided Project · Less Than 2 Hours
For those looking to sharpen their copywriting skills, Coursera offers some excellent free courses. For instance, Content Marketing teaches the basics of effective copywriting for Launch an Online Business provides practical skills for running a successful website. Creative writers can benefit from the courses Write Your First Novel or Writing for Children, and those interested in journalism can learn about the craft with Journalism.
If you're looking to get started in copywriting, some great beginner courses to check out are the Creative Writing Specialization , the Attract and Engage Customers course, the Digital Marketing Specialization, the Digital Advertising Strategy Specialization, and the How to Optimize Your Instagram Account project. All of these courses are designed for beginners and will give you a great foundation in copywriting.
One of the best advanced copywriting courses is Content Marketing on Coursera. In this course, you'll learn how to optimize content for print, web and social media channels. You'll also learn the basics of search engine optimization (SEO) and how to leverage the latest tactics to reach customers. Additionally, SEO Tactics on Coursera covers the fundamentals of crafting search-friendly content, optimizing keywords and leveraging tools to measure success. Lastly, Optimizing Web Search from Coursera will teach you how to create web pages that rank high in search engine results. This course also covers advanced SEO topics such as creating content that appeals to both search engine crawlers and users.
Copywriting is the practice of writing text for promotional purposes. Traditionally, these texts came in formats such as billboards, radio jingles, brochures, magazine and newspaper ads, and TV commercial scripts. However, formats such as emails, social media posts, digital product descriptions, and blogs are growing in popularity along with the world of ecommerce. Businesses use copywriting to help meet their marketing objectives.
Creative people with persuasive writing skills are well suited for copywriting roles. They must also have a good grasp of the language they're writing in, including a strong foundation in grammar, spelling, and composition rules. Copywriters need to be willing to accept critical feedback from clients and adapt to sudden changes in marketing strategies. Timeliness is another important trait because you'll need to hit established deadlines and maybe even juggle multiple projects at a time.
Learning about copywriting can prepare you for a career working as a freelance copywriter or in-house copywriter for a company, which might use a different job title for a copywriter, such as advertising associate, communications specialist, web content writer, or digital copywriter. Strengthening your copywriting skills can help you in other careers. For example, PR specialists and social media managers often need to rely on persuasive writing to influence others. Knowledge of copywriting can also enhance the work of a video editor or graphic designer when they need to pair their visuals with catchy, memorable phrases.
Online courses on Coursera can introduce you to the fundamentals of persuasive writing, brand marketing, and content creation. Some courses may hone in on important elements of digital copywriting, including search engine optimization, a strategy in which you use certain keywords to increase a page's visibility. Other courses focus on general creative writing, so that you might form the ability to craft colorful descriptions, relatable characters, and coherent narratives that can enhance your copy.