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    • Brand Management

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    365 results for "brand management"

    • Free

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      University of London

      Brand Management: Aligning Business, Brand and Behaviour

      Skills you'll gain: Brand Management, Marketing, Communication, Marketing Management, Marketing Design, Research and Design, Business Analysis, Business Psychology, Business Transformation, Finance, Financial Management, Human Resources, Organizational Development, Persona Research, Talent Management, Corporate Accouting, Customer Relationship Management, Customer Success, Leadership and Management, Sales, Strategy and Operations

      4.9

      (6.4k reviews)

      Beginner · Course · 1-3 Months

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      IE Business School

      Branding: The Creative Journey

      Skills you'll gain: Marketing, Brand Management, Research and Design, Communication, Human Computer Interaction, User Experience, Business Analysis, Business Psychology, Customer Analysis, Design and Product, Marketing Design, User Experience Design, User Research, Persona Research, Advertising, Influencing, Storytelling, Human Resources, Journalism, People Analysis, Public Relations, Creativity, Customer Relationship Management, Customer Success, Entrepreneurship, Finance, Leadership and Management, Media Production, Media Strategy & Planning, Sales, Strategy and Operations, Supply Chain and Logistics

      4.6

      (1.3k reviews)

      Beginner · Specialization · 3-6 Months

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      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Marketing, Sales, Entrepreneurship, Communication, Digital Marketing, Leadership and Management, Strategy and Operations, Strategy, Research and Design, E-Commerce, Market Research, Media Strategy & Planning, Social Media, Web Development, Back-End Web Development, Data Analysis, Business Analysis, Human Computer Interaction, Search Engine Optimization, Advertising, Business Communication, Writing, Customer Success, Professional Development, Survey Creation, Big Data, Cloud Computing, Data Management, Data Mining, Data Visualization, Financial Analysis, General Statistics, Probability & Statistics, Shipping and Receiving, Software As A Service, Software Engineering, Software Testing, Storytelling, Supply Chain and Logistics, User Experience, Web Development Tools, Accounting, Brand Management, Influencing, Public Relations, Algorithms, Benefits, Computer Networking, Customer Relationship Management, Customer Support, Finance, Human Resources, Market Analysis, Mathematical Theory & Analysis, Mathematics, Microsoft Excel, Networking Hardware, Planning, Theoretical Computer Science

      4.8

      (10.4k reviews)

      Beginner · Professional Certificate · 3-6 Months

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      IE Business School

      Brand and Product Management

      Skills you'll gain: Marketing, Brand Management, Design and Product, Product Strategy, Customer Relationship Management, Finance, Business Analysis, Customer Analysis, Entrepreneurship, Leadership and Management, Market Analysis, Market Research, Product Management, Research and Design, Sales, Strategy, Strategy and Operations, Product Development, Visual Design

      4.7

      (2.4k reviews)

      Mixed · Course · 1-3 Months

    • Free

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      Università Bocconi

      Management of Fashion and Luxury Companies

      Skills you'll gain: Brand Management, Marketing, Business Design, Business Research, Communication, Market Analysis, Marketing Management, Research and Design, Retail Sales, Sales, Advertising, Advertising Sales, Digital Marketing, Influencing, Leadership and Management, Market Research, Merchandising, Strategy, Strategy and Operations, Business Communication, Design and Product, E-Commerce, Entrepreneurship, Retail Store Operations, Supply Chain and Logistics

      4.7

      (5.3k reviews)

      Mixed · Course · 1-3 Months

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      Meta

      Meta Social Media Marketing

      Skills you'll gain: Marketing, Communication, Digital Marketing, Social Media, Advertising, Marketing Management, Marketing Design, Brand Management, Research and Design, Business Analysis, Sales, Media Strategy & Planning, Business Psychology, Marketing Psychology, Entrepreneurship, Market Research, Planning, Finance, Customer Analysis, Advertising Sales, Leadership and Management, Design and Product, Product Marketing, Budget Management, Influencing, Strategy and Operations, Media Production, Business Communication, Customer Support, Financial Management, MarTech, Market Analysis, People Analysis, Performance Management, Persona Research, Spreadsheet Software, Statistical Tests, Storytelling, Writing, Strategy, Computer Networking, Data Analysis, Data Visualization, Database Administration, Databases, Experiment, Network Security, Probability & Statistics, Public Relations, Regulations and Compliance, Security Engineering, Security Strategy, Software Engineering, Software Security, Software Testing, Supply Chain and Logistics, Visual Design

      4.8

      (14.3k reviews)

      Beginner · Professional Certificate · 3-6 Months

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      IE Business School

      Marketing Strategy

      Skills you'll gain: Marketing, Market Analysis, Market Research, Research and Design, Design and Product, Entrepreneurship, Leadership and Management, Brand Management, Business Analysis, Communication, Customer Analysis, Sales, Strategy and Operations, Human Computer Interaction, Media Strategy & Planning, Strategy, User Research, Business Psychology, Finance, Investment Management, Marketing Psychology, Product Lifecycle, Product Management, Product Marketing, Product Strategy, Advertising, Decision Making, Planning, Supply Chain and Logistics

      4.5

      (5.6k reviews)

      Beginner · Specialization · 3-6 Months

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      Free

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      University of Illinois at Urbana-Champaign

      Global Marketing: Building Iconic Brands

      Skills you'll gain: Marketing, Communication, Entrepreneurship, Brand Management, Leadership and Management, Market Research, Research and Design, Advertising, Business Psychology, Culture

      4.8

      (30 reviews)

      Mixed · Course · 1-3 Months

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      Free

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      Universidad de Palermo

      Product Management

      Skills you'll gain: Design and Product, Entrepreneurship, Leadership and Management, Marketing, Product Management, Strategy and Operations, Sales, Strategy, Brand Management, Communication, Experiment, General Statistics, Market Analysis, Marketing Management, Operations Research, Probability & Statistics, Product Strategy, Research and Design, Social Media

      4.5

      (95 reviews)

      Beginner · Course · 1-4 Weeks

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      University of Pennsylvania

      Viral Marketing and How to Craft Contagious Content

      Skills you'll gain: Business Psychology, Communication, Influencing, Marketing, Marketing Psychology, Brand Management, Business Analysis, People Analysis, Marketing Design, Research and Design, Social Media, Advertising, Advertising Sales, Customer Analysis, Digital Marketing, Marketing Management, Media Production, Media Strategy & Planning, Sales, Storytelling, Writing, Strategy and Operations

      4.8

      (4.9k reviews)

      Mixed · Course · 1-4 Weeks

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      Free

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      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Communication, Marketing, Media Strategy & Planning, Business Psychology, Marketing Design, Marketing Management, Marketing Psychology, Media Production, Research and Design, Digital Marketing, Influencing, Writing, Advertising, Advertising Sales, MarTech, Storytelling, Brand Management, Entrepreneurship, Leadership and Management, Sales, Strategy, Strategy and Operations

      4.5

      (3.9k reviews)

      Intermediate · Course · 1-3 Months

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      Free

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      Goldman Sachs

      Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

      Skills you'll gain: Brand Management, Business Development, Customer Success, Entrepreneurship, Leadership and Management, Market Analysis, Marketing, Sales, Strategy, Strategy and Operations, Market Research

      4.6

      (690 reviews)

      Mixed · Course · 1-4 Weeks

    Searches related to brand management

    brand management: aligning business, brand and behaviour
    brand and product management
    1234…31

    In summary, here are 10 of our most popular brand management courses

    • Brand Management: Aligning Business, Brand and Behaviour: University of London
    • Branding: The Creative Journey: IE Business School
    • Google Digital Marketing & E-commerce: Google
    • Brand and Product Management: IE Business School
    • Management of Fashion and Luxury Companies: Università Bocconi
    • Meta Social Media Marketing: Meta
    • Marketing Strategy: IE Business School
    • Global Marketing: Building Iconic Brands: University of Illinois at Urbana-Champaign
    • Product Management: Universidad de Palermo
    • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)

    Frequently Asked Questions about Brand Management

    • Brand management is the process of shaping the perception of a company to increase its value in the hearts and minds of its customers - and the marketplace. Much more than simply a static, visual logo, the brand of today is an ever-changing customer experience delivered by the entire organization. Whether in personal or corporate branding, brand management is important to establishing a great reputation, growing a loyal customer base, and staying ahead of the competition.

      Especially in the digital era, it takes strong brand identity and agile brand marketing to punch through the noise of the increasingly saturated online landscape. While this can be challenging, the internet has also created new opportunities to create positive associations with brands through techniques like content marketing and influencer marketing. The ability to leverage digital analytics also offers new ways to identify your target audience as well as understand and improve your positioning within the competitive landscape.

      Thus, today brand management is more essential than ever as part of a savvy marketing strategy. The ability to connect with customers in more memorable ways and across more channels than ever allows creative brand managers to grow market share by growing mindshare, and generate more value for every marketing dollar spent.‎

    • With branding essential to all types of organizations - public, private, and non-profit - brand management is needed in all industries. Typical roles that draw on brand management expertise include digital marketers, social media managers, and other advertising, public relations, and marketing specialists.

      Having experience doing brand management and other marketing activities in these roles can prepare you to become an advertising manager. Advertising managers are responsible for coming up with compelling promotional campaign ideas as well as overseeing their execution by design and sales teams. According to the Bureau of Labor Statistics, employment growth for marketing managers will increase faster than the economy-wide average, but opportunities will be greatest for managers with expertise in the digital realm as print media fades in relevance.‎

    • Yes! Coursera offers online courses and Specializations in brand management and related topics like content strategy and influencer marketing. And, in keeping with Coursera’s own brand strategy of only offering high quality online courses from top-ranked programs, you can learn about brand management from leading experts at schools like the University of London, the University of Pennsylvania, and Northwestern University. You’ll do the same coursework and get the same credits as on-campus students, as well as having access to faculty via live virtual office hours, but paying a significantly lower cost.‎

    • Before you start learning brand management, it helps to have experience working with others on teams and managing projects that require keeping track of tasks and meeting deadlines. You also should have strong verbal and written communication skills, analytical skills, and research skills. Brand managers often have technology skills and know how to use a computer. They feel comfortable working with digital marketing tools like social media platforms that they use for market research, campaign management, and progress monitoring.‎

    • The kind of people best suited for roles in brand management have the ability to connect with people and take the time to get to know what interests them. They typically enjoy doing market research and analyzing trends to plan for marketing campaigns and monitoring the effectiveness of campaigns to find what works and doesn’t work for a particular brand or demographic. Brand managers are usually comfortable working on collaborative teams with others. In some cases, they lead the teams and delegate responsibilities and tasks. They also tend to be creative individuals who enjoy coming up with ideas and taking the steps to implement them. It’s also helpful to feel comfortable presenting to large and small groups of content creators and decision makers.‎

    • If you’re a natural storyteller who likes getting to know people and doing what it takes to understand what their wants and needs are, learning brand management may be right for you. The work of brand managers may be a good fit for you if you enjoy spending time digging through data and analyzing metrics like impressions, reach, and conversions. You may want to learn about brand management if you work or want to work in a related field like public relations, marketing, advertising, and product management or if you’re considering a career as a content creator who will produce work used by brand managers.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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