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  • Brand Management

Brand Management Courses

Showing 716 total results for "brand management"

  • Brand Management: Aligning Business, Brand and Behaviour by University of London, London Business School
    Brand Management: Aligning Business, Brand and Behaviour
    University of London
    COURSE
    Filled StarFilled StarFilled StarFilled StarFilled Star
    Rated 4.9 out of five stars. 3968 reviews
    4.9(3,968)
    160k students
    Beginner LevelBeginner
    course
  • Branding: The Creative Journey by IE Business School
    Branding: The Creative Journey
    IE Business School
    SPECIALIZATION
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.6 out of five stars. 783 reviews
    4.6(783)
    57k students
    Beginner LevelBeginner
    specialization
  • Brand and Product Management by IE Business School
    Brand and Product Management
    IE Business School
    COURSE
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.7 out of five stars. 2040 reviews
    4.7(2,040)
    72k students
    Mixed LevelMixed
    course
  • Management of Fashion and Luxury Companies by Università Bocconi
    Management of Fashion and Luxury Companies
    Università Bocconi
    COURSE
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.7 out of five stars. 4267 reviews
    4.7(4,267)
    160k students
    Mixed LevelMixed
    course
  • An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School
    An Introduction to Consumer Neuroscience & Neuromarketing
    Copenhagen Business School
    COURSE
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.7 out of five stars. 2248 reviews
    4.7(2,248)
    100k students
    Beginner LevelBeginner
    course
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    Marketing Mix Implementation
    IE Business School
    SPECIALIZATION
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.7 out of five stars. 4432 reviews
    4.7(4,432)
    140k students
    Beginner LevelBeginner
    specialization
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    Brand Identity and Strategy
    IE Business School
    COURSE
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.7 out of five stars. 414 reviews
    4.7(414)
    31k students
    Intermediate LevelIntermediate
    course
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    Social Media Management
    Facebook
    COURSE
    Filled StarFilled StarFilled StarFilled StarFilled Star
    Rated 4.9 out of five stars. 1156 reviews
    4.9(1,156)
    36k students
    Beginner LevelBeginner
    course
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    Marketing Analytics
    University of Virginia
    COURSE
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.7 out of five stars. 5664 reviews
    4.7(5,664)
    260k students
    Beginner LevelBeginner
    course
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    The Science of Success: What Researchers Know that You Should Know
    University of Michigan
    COURSE
    Filled StarFilled StarFilled StarFilled StarFilled Star
    Rated 4.8 out of five stars. 2236 reviews
    4.8(2,236)
    130k students
    Beginner LevelBeginner
    course
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    How to Finance and Grow Your Startup – Without VC
    University of London
    COURSE
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.6 out of five stars. 413 reviews
    4.6(413)
    64k students
    Beginner LevelBeginner
    course
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    Introduction to Personal Branding
    University of Virginia
    COURSE
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.4 out of five stars. 7276 reviews
    4.4(7,276)
    210k students
    Beginner LevelBeginner
    course
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    Viral Marketing and How to Craft Contagious Content
    University of Pennsylvania
    COURSE
    Filled StarFilled StarFilled StarFilled StarFilled Star
    Rated 4.8 out of five stars. 4278 reviews
    4.8(4,278)
    200k students
    Mixed LevelMixed
    course
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    Marketing Management I
    University of Illinois at Urbana-Champaign
    COURSE
    Filled StarFilled StarFilled StarFilled StarFilled Star
    Rated 4.8 out of five stars. 1268 reviews
    4.8(1,268)
    35k students
    Mixed LevelMixed
    course
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    Measure and Optimize Social Media Marketing Campaigns
    Facebook
    COURSE
    Filled StarFilled StarFilled StarFilled StarFilled Star
    Rated 4.9 out of five stars. 263 reviews
    4.9(263)
    7.1k students
    Beginner LevelBeginner
    course
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    Influencer Marketing Strategy
    Rutgers the State University of New Jersey
    COURSE
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.6 out of five stars. 104 reviews
    4.6(104)
    24k students
    Intermediate LevelIntermediate
    course
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    Be Your Best Creative Self
    University of Colorado Boulder
    COURSE
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.7 out of five stars. 27 reviews
    4.7(27)
    5.7k students
    Beginner LevelBeginner
    course
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    Brand management in digital economy
    Saint Petersburg State University
    COURSE
    Mixed LevelMixed
    course
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    The Marketing Plan
    IE Business School
    COURSE
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.6 out of five stars. 348 reviews
    4.6(348)
    24k students
    Mixed LevelMixed
    course
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    Arts and Heritage Management
    Università Bocconi
    COURSE
    Filled StarFilled StarFilled StarFilled StarFilled Star
    Rated 4.8 out of five stars. 979 reviews
    4.8(979)
    23k students
    Mixed LevelMixed
    course

Searches related to brand management

brand management: aligning business, brand and behaviour

brand management in digital economy

career brand management

brand and product management

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In summary, here are 10 of our most popular brand management courses

  • Brand Management: Aligning Business, Brand and Behaviour: University of London
  • Branding: The Creative Journey: IE Business School
  • Brand and Product Management: IE Business School
  • Management of Fashion and Luxury Companies: Università Bocconi
  • An Introduction to Consumer Neuroscience & Neuromarketing: Copenhagen Business School
  • Marketing Mix Implementation: IE Business School
  • Brand Identity and Strategy: IE Business School
  • Social Media Management: Facebook
  • Marketing Analytics: University of Virginia
  • The Science of Success: What Researchers Know that You Should Know: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Content Marketing (7)

Frequently Asked Questions about Brand Management

  • Brand management is the process of shaping the perception of a company to increase its value in the hearts and minds of its customers - and the marketplace. Much more than simply a static, visual logo, the brand of today is an ever-changing customer experience delivered by the entire organization. Whether in personal or corporate branding, brand management is important to establishing a great reputation, growing a loyal customer base, and staying ahead of the competition.

    Especially in the digital era, it takes strong brand identity and agile brand marketing to punch through the noise of the increasingly saturated online landscape. While this can be challenging, the internet has also created new opportunities to create positive associations with brands through techniques like content marketing and influencer marketing. The ability to leverage digital analytics also offers new ways to identify your target audience as well as understand and improve your positioning within the competitive landscape.

    Thus, today brand management is more essential than ever as part of a savvy marketing strategy. The ability to connect with customers in more memorable ways and across more channels than ever allows creative brand managers to grow market share by growing mindshare, and generate more value for every marketing dollar spent.‎

  • With branding essential to all types of organizations - public, private, and non-profit - brand management is needed in all industries. Typical roles that draw on brand management expertise include digital marketers, social media managers, and other advertising, public relations, and marketing specialists.

    Having experience doing brand management and other marketing activities in these roles can prepare you to become an advertising manager. Advertising managers are responsible for coming up with compelling promotional campaign ideas as well as overseeing their execution by design and sales teams. According to the Bureau of Labor Statistics, employment growth for marketing managers will increase faster than the economy-wide average, but opportunities will be greatest for managers with expertise in the digital realm as print media fades in relevance.‎

  • Yes! Coursera offers online courses and Specializations in brand management and related topics like content strategy and influencer marketing. And, in keeping with Coursera’s own brand strategy of only offering high quality online courses from top-ranked programs, you can learn about brand management from leading experts at schools like the University of London, the University of Pennsylvania, and Northwestern University. You’ll do the same coursework and get the same credits as on-campus students, as well as having access to faculty via live virtual office hours, but paying a significantly lower cost.‎

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