About this Course

62,729 recent views

Learner Career Outcomes

38%

started a new career after completing these courses

35%

got a tangible career benefit from this course

18%

got a pay increase or promotion
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 14 hours to complete
English

Skills you will gain

Brand ArchitectureProduct ManagementBrand ManagementBrand Engagement

Learner Career Outcomes

38%

started a new career after completing these courses

35%

got a tangible career benefit from this course

18%

got a pay increase or promotion
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 14 hours to complete
English

Instructor

Offered by

Placeholder

IE Business School

Syllabus - What you will learn from this course

Content RatingThumbs Up95%(6,631 ratings)Info
Week
1

Week 1

3 hours to complete

Launching new products and the challenge of managing their life-cycle.

3 hours to complete
8 videos (Total 59 min), 3 readings, 2 quizzes
4 hours to complete

Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.

4 hours to complete
8 videos (Total 52 min), 3 readings, 2 quizzes
Week
2

Week 2

2 hours to complete

Knowing how to communicate your offering: Brand Architecture & naming.

2 hours to complete
10 videos (Total 43 min), 3 readings, 1 quiz
Week
3

Week 3

2 hours to complete

Building your brand portfolio.

2 hours to complete
6 videos (Total 30 min), 2 readings, 1 quiz
2 hours to complete

Translating your brand into compelling customer experiences.

2 hours to complete
7 videos (Total 42 min), 2 readings, 1 quiz
Week
4

Week 4

2 hours to complete

Equipping and engaging employees to deliver on the brand promise.

2 hours to complete
7 videos (Total 40 min), 1 reading, 1 quiz

Reviews

TOP REVIEWS FROM BRAND AND PRODUCT MANAGEMENT

View all reviews

About the Marketing Mix Implementation Specialization

Marketing Mix Implementation

Frequently Asked Questions

More questions? Visit the Learner Help Center.