IE Business School

Brand and Product Management

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Course

Gain insight into a topic and learn the fundamentals

4.7

(2,566 reviews)

|

95%

Beginner level
No prior experience required
12 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.

  • Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.

  • Describe the customer experience journey to identify, define, and implement key brand touchpoints.

  • Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.

Details to know

Earn a career certificate

Add to your LinkedIn profile

Assessments

6 quizzes

Taught in English

Course

Gain insight into a topic and learn the fundamentals

4.7

(2,566 reviews)

|

95%

Beginner level
No prior experience required
12 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Marketing Mix Implementation Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 6 modules in this course

At the end of this module, you will be able to demonstrate understanding of the product strategy concepts and develop the factual support to define your product strategy.

What's included

8 videos2 readings1 quiz1 peer review1 discussion prompt

At the end of this module, you will be able to describe the different elements of a brand strategy and formulate a winning brand strategy.

What's included

8 videos2 readings1 quiz1 peer review1 discussion prompt

At the end of this module, you will be able to define how to name your brand and explain how to develop a system to incorporate future products and brands.

What's included

10 videos1 reading1 quiz

At the end of this module, you will be able to map your brand portfolio to maximize its value to support growth.

What's included

6 videos1 reading1 quiz

At the end of this module, you will be able to define and describe the customer experience journey for your brand.

What's included

7 videos1 reading1 quiz

At the end of this module, you will be able to explain and apply the process to “embed” a brand internally within the organization.

What's included

7 videos1 quiz

Instructor

Instructor ratings
4.7 (478 ratings)
Luis Rodriguez Baptista
IE Business School
2 Courses124,574 learners

Offered by

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Learner reviews

Showing 3 of 2566

4.7

2,566 reviews

  • 5 stars

    74.87%

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    20.68%

  • 3 stars

    3.07%

  • 2 stars

    0.62%

  • 1 star

    0.74%

MA
4

Reviewed on Jan 28, 2022

RG
4

Reviewed on Apr 8, 2020

AR
5

Reviewed on May 12, 2020

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