The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement.
This course is part of the Marketing Mix Implementation Specialization
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About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.
Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.
Describe the customer experience journey to identify, define, and implement key brand touchpoints.
Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.
Skills you will gain
- Customer Experience
- Brand Engagement
- Product Strategy
- Brand Architecture
- Brand and Product Management
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Launching new products and the challenge of managing their life-cycle.
Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
Knowing how to communicate your offering: Brand Architecture & naming.
Building your brand portfolio.
Translating your brand into compelling customer experiences.
Equipping and engaging employees to deliver on the brand promise.
Reviews
- 5 stars75.04%
- 4 stars20.60%
- 3 stars3.13%
- 2 stars0.57%
- 1 star0.65%
TOP REVIEWS FROM BRAND AND PRODUCT MANAGEMENT
Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.
Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course
It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.
This course is very and practical course and has an incredible way of relaying the information and illustrating the practical application of tools and models to the real business environment.
About the Marketing Mix Implementation Specialization

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