The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement.
This course is part of the Marketing Mix Implementation Specialization
About this Course
What you will learn
Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.
Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.
Describe the customer experience journey to identify, define, and implement key brand touchpoints.
Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.
Skills you will gain
- Customer Experience
- Brand Engagement
- Product Strategy
- Brand Architecture
- Brand and Product Management
Syllabus - What you will learn from this course
Launching new products and the challenge of managing their life-cycle.
Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
Knowing how to communicate your offering: Brand Architecture & naming.
Building your brand portfolio.
Translating your brand into compelling customer experiences.
Equipping and engaging employees to deliver on the brand promise.
- 5 stars75.06%
- 4 stars20.58%
- 3 stars3.13%
- 2 stars0.56%
- 1 star0.65%
TOP REVIEWS FROM BRAND AND PRODUCT MANAGEMENT
The delivery of the content by the professor is really great. He engages his audience really very well and would want to make feel to continue watching more lessons back to back.
Learnt about how to build brand equity, brand architecture and brand portfolio, what is brand pipeline and how to manage brand engagement, which are going to help me in my marketing career.
This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.
Excellent pace of teaching and impeccable course content development i'm fully satisfied and learned with fantastic experience! thank you very much! it'll definitley help for my career.
About the Marketing Mix Implementation Specialization
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