About this Specialization

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In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
Learner Career Outcomes
75%
Started a new career after completing this specialization.
33%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 6 months to complete
Suggested 3 hours/week
English
Subtitles: English, Chinese (Traditional), Vietnamese, Korean, Mongolian, Spanish...
Learner Career Outcomes
75%
Started a new career after completing this specialization.
33%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 6 months to complete
Suggested 3 hours/week
English
Subtitles: English, Chinese (Traditional), Vietnamese, Korean, Mongolian, Spanish...

There are 5 Courses in this Specialization

Course1

Course 1

Brand and Product Management

4.7
stars
1,671 ratings
363 reviews
Course2

Course 2

Pricing Strategy

4.6
stars
754 ratings
169 reviews
Course3

Course 3

Channel Management and Retailing

4.4
stars
620 ratings
121 reviews
Course4

Course 4

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

4.7
stars
1,261 ratings
290 reviews

Offered by

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IE Business School

Frequently Asked Questions

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  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • The time taken to complete this specialization will depend on the dedication and performance of the learner. It is however estimated that some 10 to 12 hours of student dedication is required to complete each of the courses.

  • No background knowledge is required to take and successfully complete this specialization.

  • The courses can be taken in any order, however we recommend that they are followed in the sequence that is indicated.

More questions? Visit the Learner Help Center.