About this Specialization

12,852 recent views
Learner Career Outcomes
75%
Started a new career after completing this specialization.
33%
Got a pay increase or promotion.

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Approx. 3 months to complete

Suggested 8 hours/week

English

Subtitles: English, Chinese (Traditional), Vietnamese, Korean, Mongolian, Spanish...

Skills you will gain

PricingCommunicationProduct ManagementMarketing
Learner Career Outcomes
75%
Started a new career after completing this specialization.
33%
Got a pay increase or promotion.

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Approx. 3 months to complete

Suggested 8 hours/week

English

Subtitles: English, Chinese (Traditional), Vietnamese, Korean, Mongolian, Spanish...

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

how it works

There are 5 Courses in this Specialization

Course1

Course 1

Brand and Product Management

4.7
stars
1,194 ratings
257 reviews
Course2

Course 2

Pricing Strategy

4.6
stars
593 ratings
125 reviews
Course3

Course 3

Channel Management and Retailing

4.3
stars
444 ratings
80 reviews
Course4

Course 4

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

4.7
stars
742 ratings
163 reviews

Offered by

IE Business School logo

IE Business School

Frequently Asked Questions

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • The time taken to complete this specialization will depend on the dedication and performance of the learner. It is however estimated that some 10 to 12 hours of student dedication is required to complete each of the courses.

  • No background knowledge is required to take and successfully complete this specialization.

  • The courses can be taken in any order, however we recommend that they are followed in the sequence that is indicated.

More questions? Visit the Learner Help Center.