About this Specialization

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In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
Learner Career Outcomes
75%
Started a new career after completing this specialization.
33%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 6 months to complete
Suggested 3 hours/week
English
Learner Career Outcomes
75%
Started a new career after completing this specialization.
33%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 6 months to complete
Suggested 3 hours/week
English

There are 5 Courses in this Specialization

Course1

Course 1

Brand and Product Management

4.7
stars
1,783 ratings
390 reviews
Course2

Course 2

Pricing Strategy

4.6
stars
796 ratings
175 reviews
Course3

Course 3

Channel Management and Retailing

4.4
stars
666 ratings
130 reviews
Course4

Course 4

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

4.7
stars
1,408 ratings
328 reviews

Offered by

Placeholder

IE Business School

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