Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn.
This course is part of the Marketing Mix Implementation Specialization
About this Course
Skills you will gain
- Price Discrimination
- Pricing Strategies
Syllabus - What you will learn from this course
Demand Curve and Pricing
Determining Willingness to Pay
Playing the Pricing Piano or Price Discrimination
- 5 stars73.31%
- 4 stars21%
- 3 stars3.78%
- 2 stars0.94%
- 1 star0.94%
TOP REVIEWS FROM PRICING STRATEGY
Very Good course on Pricing. Relevant real-life examples. Great articles on theory and examples. Would definitely recommend to anyone. Enables one to have a quality discussion on pricing.
Interesting but very tough quizzes. I learnt the act of pricing in marketing. The instructor was excellent, practical and clear in his explanations and teachings
Very good. But exams are looked little difficult to us who are not come from same field in work. I start to learn and none experience on it. But I like the most.
You can learn the concepts of pricing and ho to apply it to several industries and markets, also it gives you a wider view of how to make pricing right.
About the Marketing Mix Implementation Specialization
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