About this Course

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Learner Career Outcomes

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started a new career after completing these courses

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got a tangible career benefit from this course
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Earn a Certificate upon completion
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Flexible deadlines
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Beginner Level

Some familiarity with business is helpful, but not required.

Approx. 15 hours to complete
English

What you will learn

  • Customer value applications in pricing products

  • How to leverage core value-based pricing techniques to inform pricing decisions

  • How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)

  • Consumer psychology applications in setting prices beneficial to both consumers and sellers

Skills you will gain

Customer Willingness to PayPricing StrategiesCustomer Value-based PricingMeasuring Customer PreferencesCustomer Psychology

Learner Career Outcomes

50%

started a new career after completing these courses

50%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level

Some familiarity with business is helpful, but not required.

Approx. 15 hours to complete
English

Offered by

Placeholder

University of Virginia

Placeholder

BCG

Syllabus - What you will learn from this course

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Week
1

Week 1

3 hours to complete

Understanding Customer Value

3 hours to complete
13 videos (Total 71 min), 3 readings, 3 quizzes
Week
2

Week 2

3 hours to complete

Implementing Value-based Pricing

3 hours to complete
11 videos (Total 62 min)
Week
3

Week 3

4 hours to complete

Measuring Customer Preferences

4 hours to complete
15 videos (Total 67 min), 1 reading, 4 quizzes
Week
4

Week 4

5 hours to complete

Considering the Human Nature of Customers

5 hours to complete
15 videos (Total 78 min), 1 reading, 5 quizzes

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About the Pricing Strategy Optimization Specialization

Pricing Strategy Optimization

Frequently Asked Questions

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