About this Course

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Shareable Certificate
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100% online
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Beginner Level

Some familiarity with business is helpful, but not required.

Approx. 12 hours to complete
English

What you will learn

  • How to apply knowledge of basic economics to make better pricing decisions

  • How to recognize opportunities for price discrimination and recommend strategies to maximize sales and profits

  • How to calculate three types of price elasticities to determine the impact of price on demand

  • How to analyze and apply different pricing models, including: cost-plus pricing, marginal cost-plus pricing, peak-load pricing, index-based pricing.

Skills you will gain

Cost-Based PricingChannel and Direct-to-Consumer PricingPricing StrategiesPrice DiscriminationPrice Elasticity Of Demand
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

Some familiarity with business is helpful, but not required.

Approx. 12 hours to complete
English

Offered by

Placeholder

University of Virginia

Placeholder

BCG

Syllabus - What you will learn from this course

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Week
1

Week 1

3 hours to complete

Pricing Fundamentals

3 hours to complete
13 videos (Total 55 min), 4 readings, 3 quizzes
Week
2

Week 2

2 hours to complete

Price Discrimination

2 hours to complete
12 videos (Total 40 min), 1 reading, 4 quizzes
Week
3

Week 3

2 hours to complete

Common Pricing Metrics: Elasticities

2 hours to complete
13 videos (Total 67 min)
Week
4

Week 4

5 hours to complete

Channel and Direct-to-Consumer Pricing

5 hours to complete
16 videos (Total 77 min), 1 reading, 5 quizzes

Reviews

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About the Pricing Strategy Optimization Specialization

Pricing Strategy Optimization

Frequently Asked Questions

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