How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits.
This course is part of the Pricing Strategy Optimization Specialization
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About this Course
Some familiarity with business is helpful, but not required.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
How to apply knowledge of basic economics to make better pricing decisions
How to recognize opportunities for price discrimination and recommend strategies to maximize sales and profits
How to calculate three types of price elasticities to determine the impact of price on demand
How to analyze and apply different pricing models, including: cost-plus pricing, marginal cost-plus pricing, peak-load pricing, index-based pricing.
Skills you will gain
- Cost-Based Pricing
- Channel and Direct-to-Consumer Pricing
- Pricing Strategies
- Price Discrimination
- Price Elasticity Of Demand
Some familiarity with business is helpful, but not required.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Pricing Fundamentals
Price Discrimination
Common Pricing Metrics: Elasticities
Channel and Direct-to-Consumer Pricing
Reviews
- 5 stars83.46%
- 4 stars13.26%
- 3 stars2.02%
- 2 stars0.15%
- 1 star1.09%
TOP REVIEWS FROM COST AND ECONOMICS IN PRICING STRATEGY
Concepts in this course are challenging but the class is setup for students to succeed. I really enjoyed this course and would recommend it to anyone looking to learn more about pricing strategy.
Great course. Helped me understand how to price your product with respect to market prices in order to attract customers.
This is an excellent course. Videos are reasonable length and have the essential content. Quantitative information is presented in a very palatable way.
I would have loved if we were able to see a complete example, similar to the one we have done in the end of the course.
About the Pricing Strategy Optimization Specialization

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