How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits.
This course is part of the Pricing Strategy Optimization Specialization
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About this Course
Some familiarity with business is helpful, but not required.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
How to apply knowledge of basic economics to make better pricing decisions
How to recognize opportunities for price discrimination and recommend strategies to maximize sales and profits
How to calculate three types of price elasticities to determine the impact of price on demand
How to analyze and apply different pricing models, including: cost-plus pricing, marginal cost-plus pricing, peak-load pricing, index-based pricing.
Skills you will gain
- Cost-Based Pricing
- Channel and Direct-to-Consumer Pricing
- Pricing Strategies
- Price Discrimination
- Price Elasticity Of Demand
Some familiarity with business is helpful, but not required.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Pricing Fundamentals
Price Discrimination
Common Pricing Metrics: Elasticities
Channel and Direct-to-Consumer Pricing
Reviews
- 5 stars83.46%
- 4 stars13.26%
- 3 stars2.02%
- 2 stars0.15%
- 1 star1.09%
TOP REVIEWS FROM COST AND ECONOMICS IN PRICING STRATEGY
The succinct and exhaustive account of pricing. Specifically, this course highlights the role of a firm's cost structure in pricing strategy. Highly recommended!
Really helpful and well-designed course for those interested in understanding the basic Pricing concepts in practice and learn how to approach any pricing challenge
A great refresher course that allowed me to get back into the pricing calculations with ease. It can be challenging if you are not familiar with the statistical calculations.
The course is well planed and easy to absorb. The example is clear to understand plus, the formula is well used along side with real life example.
About the Pricing Strategy Optimization Specialization

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