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    • Revenue Management

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    96 results for "revenue management"

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      ESSEC Business School

      The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

      Skills you'll gain: Billing & Invoicing, Business Analysis, Business Development, Business Process Management, Decision Making, Entrepreneurship, Finance, Financial Management, Forecasting, Leadership and Management, Market Research, Operational Analysis, Probability & Statistics, Research and Design, Sales, Strategy and Operations, Supply Chain and Logistics, Budget Management, Design and Product, Human Computer Interaction, Marketing, Product Management, Product Marketing, Strategy, User Research

      4.6

      (967 reviews)

      Mixed · Course · 1-4 Weeks

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      ESSEC Business School

      Hotel Management: Distribution, Revenue and Demand Management

      Skills you'll gain: Leadership and Management, Entrepreneurship, Finance, Budget Management, Design and Product, Human Computer Interaction, Marketing, User Research, Billing & Invoicing, Business Analysis, Business Development, Business Process Management, Decision Making, Financial Management, Forecasting, Market Research, Operational Analysis, Probability & Statistics, Research and Design, Sales, Strategy and Operations, Supply Chain and Logistics, Business Psychology, Communication, Digital Marketing, Marketing Management, Organizational Development, Data Analysis, Econometrics, Financial Analysis, Probability Distribution, Product Management, Product Marketing, Statistical Analysis, Strategy

      4.6

      (1.9k reviews)

      Beginner · Specialization · 3-6 Months

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      ESSEC Business School

      Hôtel “De l'étoile” - a hotel in crisis?

      Skills you'll gain: Entrepreneurship, Leadership and Management, Marketing, Sales, Strategy, Strategy and Operations

      4.7

      (85 reviews)

      Mixed · Course · 1-4 Weeks

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      ESSEC Business School

      The fundamentals of hotel distribution

      Skills you'll gain: Business Analysis, Data Analysis, Econometrics, Entrepreneurship, Leadership and Management, Marketing, Probability & Statistics, Probability Distribution, Sales, Statistical Analysis, Strategy, Strategy and Operations

      4.7

      (1.2k reviews)

      Mixed · Course · 1-4 Weeks

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      ESSEC Business School

      Demand management: Breaking down today’s commercial silos

      Skills you'll gain: Leadership and Management, Entrepreneurship, Budget Management, Design and Product, Finance, Human Computer Interaction, Marketing, User Research, Business Psychology, Communication, Digital Marketing, Marketing Management, Organizational Development, Financial Analysis

      4.8

      (333 reviews)

      Mixed · Course · 1-4 Weeks

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      Rutgers the State University of New Jersey

      Inventory Analytics

      Skills you'll gain: Inventory Management, Leadership and Management, Supply Chain and Logistics, Supply Chain Systems, Data Analysis

      4.5

      (190 reviews)

      Beginner · Course · 1-4 Weeks

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      Free

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      University of Maryland, College Park

      The Cycle: Management of Successful Arts and Cultural Organizations

      Skills you'll gain: Entrepreneurship, Leadership and Management, Marketing, Sales, Strategy, Strategy and Operations, Supply Chain and Logistics, Business Psychology, Organizational Development, Planning, Communication, Market Analysis, Marketing Management, Computer Programming, Programming Principles, Project Management, Research and Design

      4.8

      (606 reviews)

      Beginner · Course · 1-3 Months

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      Rutgers the State University of New Jersey

      Supply Chain Management Strategy

      Skills you'll gain: Decision Making, Entrepreneurship, Marketing, Planning, Sales, Strategy and Operations, Supply Chain Systems, Supply Chain and Logistics

      4.8

      (951 reviews)

      Mixed · Course · 1-3 Months

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      Coursera Project Network

      Predict Sales Revenue with scikit-learn

      Skills you'll gain: Applied Machine Learning, Computer Programming, Data Analysis, General Statistics, Machine Learning, Machine Learning Algorithms, Probability & Statistics, Python Programming, Regression, Statistical Programming, Accounting, Data Management, Exploratory Data Analysis, Financial Analysis

      4.5

      (230 reviews)

      Beginner · Guided Project · Less Than 2 Hours

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      Duke University

      Increasing Real Estate Management Profits: Harnessing Data Analytics

      Skills you'll gain: Data Analysis, Data Analysis Software, Probability & Statistics, Data Visualization, Data Visualization Software, Mathematics, Microsoft Excel, Research and Design, Spreadsheet Software, Algebra, Business Communication, Communication, Computational Logic, Computer Programming, Computer Programming Tools, Critical Thinking, Databases, Entrepreneurship, Leadership and Management, Mathematical Theory & Analysis, Problem Solving, Regression, SQL, Strategy and Operations, Theoretical Computer Science, Interactive Data Visualization, Plot (Graphics), Tableau Software

      4.7

      (239 reviews)

      Mixed · Course · 1-3 Months

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      Salesforce

      Salesforce Sales Operations

      Skills you'll gain: Sales, Salesforce, Customer Relationship Management, Sales Systems, Leadership and Management, Marketing, Operations Management, Strategy and Operations, Account Management, Customer Success, Communication, Finance, Marketing Management, Prospecting and Qualification, B2B Sales, Business Analysis, Business Psychology, Collaboration, Data Visualization, Data Visualization Software, Databases, Human Learning, Social Media, Advertising Sales, Business Development, Business Intelligence, Change Management, Cloud Computing, Cloud Platforms, Contract Management, Customer Analysis, Customer Support, Data Analysis, Data Analysis Software, Digital Marketing, Entrepreneurship, Influencing, Market Analysis, Market Research, Negotiation, Plot (Graphics), Research and Design, Software As A Service, Spreadsheet Software, Statistical Visualization, Strategy, Supply Chain and Logistics

      4.6

      (699 reviews)

      Beginner · Professional Certificate · 3-6 Months

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      University of Pennsylvania

      Intellectual Property Law

      Skills you'll gain: Brand Management, Marketing, Accounting, Innovation

      4.8

      (1.1k reviews)

      Intermediate · Specialization · 3-6 Months

    Searches related to revenue management

    the fundamentals of revenue management: the cornerstone of revenue strategy
    hotel management: distribution, revenue and demand management
    1234…8

    In summary, here are 10 of our most popular revenue management courses

    • The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy: ESSEC Business School
    • Hotel Management: Distribution, Revenue and Demand Management: ESSEC Business School
    • Hôtel “De l'étoile” - a hotel in crisis?: ESSEC Business School
    • The fundamentals of hotel distribution: ESSEC Business School
    • Demand management: Breaking down today’s commercial silos: ESSEC Business School
    • Inventory Analytics: Rutgers the State University of New Jersey
    • The Cycle: Management of Successful Arts and Cultural Organizations: University of Maryland, College Park
    • Supply Chain Management Strategy: Rutgers the State University of New Jersey
    • Predict Sales Revenue with scikit-learn: Coursera Project Network
    • Increasing Real Estate Management Profits: Harnessing Data Analytics: Duke University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Revenue Management

    • Revenue management is the process of maximizing business revenues by using data to set optimal pricing and product offerings for specific customers at a specific time. This field was pioneered by airlines in the 1970s to set ticket prices based on demand forecasting, and was subsequently adopted by hotels, car rental companies, television advertising sales, and many other industries. Revenue management has proven to be a particularly important and effective strategy for businesses with fixed costs and capacity selling a disposable or perishable product in a competitive marketplace.

      The wealth of data available in today’s digital era has created more opportunities than ever to harness the power of revenue management. With in-depth data on consumer online shopping behavior, competitor pricing, and other customer analytics and marketing analytics, companies can use sophisticated market segmentation analysis techniques to identify which types of consumers should be targeted with which products and prices. Similarly, data for demand forecasting and operations research have become more granular than ever, allowing for more accurate predictive analytics to further optimize pricing and inventory management.‎

    • An understanding of revenue management can be an asset for careers in many competitive industries sharing the characteristics of fixed costs and capacity and disposable or perishable products. It has long been particularly important in the hospitality and travel industries, making expertise in this field particularly relevant for careers in hotel management or airline business analysis. Expertise in this field is even more valuable today given the challenges stemming from COVID-19, which has increased the importance of running these businesses efficiently and maximizing revenues.

      According to the Bureau of Labor Statistics, lodging and hotel managers earned a median annual salary of $54,430 per year as of 2019. While much of this work is concerned with managing guest services, staffing, cleaning, and facilities operations, hotel management professionals are also responsible for setting room rates. Although careers in this field can begin with only a high school degree, degrees in hotel management - often including skills in revenue management - are often required for full-service hotel chains.‎

    • Yes, absolutely. Online courses and Specializations offered by Coursera can help you learn about revenue management as well as related topics such as operations management and customer analytics. These courses are offered by top-ranked universities such as Rutgers the State University of New Jersey and University of Pennsylvania, ensuring you won’t sacrifice the quality of your education to learn remotely. You can even take courses or a full Specialization in hotel management from ESSEC Business School, giving you the opportunity to maximize your prospects in this industry.‎

    • Learning revenue management requires someone to already have a core understanding of financial principles, cloud-based technology, and supply and demand in economics. You should have analytical decision-making capabilities too. If you have experience in the hotel industry, revenue management will make more sense for you, as small and large hotel companies use revenue management techniques to help segment, forecast, and price rooms across hotel properties. Understanding how to book the right guest at the right time at the right price lies at the core of learning revenue management.‎

    • The people who work in revenue management are often senior hospitality company or travel company professionals. These people have either graduated with hospitality or business degrees and may have already worked in business administration and transferred over to the hotel industry. Techniques of revenue management are used in time-sensitive purchasing decisions, such as when consumers are paying for hotels, airplane tickets, and rental cars, for instance. These revenue management professionals are focused, detail-oriented, computer literate, and help to provide a baseline for travel companies to optimize rates. So having a good grasp of finance, operations, and management principles is important in this role.‎

    • You might know if learning revenue management is right for you if you enjoy using data analysis and computer software to pinpoint certain price points for valuable hotel rooms, travel flights, and rental cars. If you enjoy the basics of algebra, calculus, and statistical modeling, you may have the right set of skills that would work well in revenue management. Finally, revenue management might be right for you if you are the type of person who can see the big picture and make adjustments along the way when obstacles and challenges come up.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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