ESSEC Business School
The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy
ESSEC Business School

The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

This course is part of Hotel Management: Distribution, Revenue and Demand Management Specialization

Taught in English

Some content may not be translated

Peter O'Connor
Augustin Cacot
Nathaniel Green

Instructors: Peter O'Connor

27,788 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.6

(1,031 reviews)

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90%

11 hours (approximately)
Flexible schedule
Learn at your own pace

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Assessments

11 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.6

(1,031 reviews)

|

90%

11 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Hotel Management: Distribution, Revenue and Demand Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
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There are 4 modules in this course

Welcome! In this first module, you will understand what revenue management is, why it’s important, simple steps to get started, how revenue management can increase profit through booking curve management and how effective yielding can improve a hotel’s profits. Moving forward, we’ll share best practices and better prepare you for today’s complex digital age.

What's included

11 videos4 readings3 quizzes

In this second module we will discuss segmentation 101, four things to consider while determining segmentation, as well as our best practices in regards to working with properties who need to go through a re-segmentation exercise, and presenting you with some key takeaways.

What's included

9 videos2 readings2 quizzes

In this third module, you will have an overview of forecasting and its basic terminology, explore forecasting goals, trends and tools, and understand how to link forecasting and budgeting together.

What's included

11 videos3 readings3 quizzes

This last module should help tie together concepts from the previous three modules to give you a practical understanding of the fundamentals of revenue management. You will understand why pricing is important, the difference between common pricing strategies, and what are the 7 most common pricing mistakes. After that we will revisit the topic of Big Data, automated systems, and system connectivity as it and discuss best practices for pricing.

What's included

7 videos3 readings3 quizzes

Instructors

Instructor ratings
4.6 (164 ratings)
Peter O'Connor
ESSEC Business School
4 Courses58,589 learners

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