With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price.
This course is part of the Hotel Management: Distribution, Revenue and Demand Management Specialization
About this Course
Skills you will gain
- Revenue Management
- Segmentation Analysis
Syllabus - What you will learn from this course
Getting Started with Revenue Management
Introduction to Segmentation
Introduction to Forecasting & Budgeting
Introduction to Pricing
- 5 stars70.38%
- 4 stars21.10%
- 3 stars5.63%
- 2 stars1.53%
- 1 star1.33%
TOP REVIEWS FROM THE FUNDAMENTALS OF REVENUE MANAGEMENT: THE CORNERSTONE OF REVENUE STRATEGY
The course is so helpful and it was delivered in a very clear term, the instructor are very knowledgable of the subject with excellence presentation skills.
The video's helped the format of learning with the diagrams.
I have learned some new techniques and will use the lessons in my way of thinking (not only for hotels) .
Good course. To be honest, I didn't like the final exam. I think the exercises are too simplified and have a lot of assumptions, specially for the elasticity of demand of some customer segments
Excelente curso, explica los conceptos fundamentales del Revenue Management que son tan fundamentales para la optimización de la utilidad de la empresa
About the Hotel Management: Distribution, Revenue and Demand Management Specialization
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