In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.
The fundamentals of hotel distribution
The fundamentals of hotel distribution
This course is part of Hotel Management: Distribution, Revenue and Demand Management Specialization
Instructors: Peter O'Connor
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4.7
(1,419 reviews)
15 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
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Assessments
13 assignments
Taught in English
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This course is part of the Hotel Management: Distribution, Revenue and Demand Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
The hotel business has evolved from its early days to today. Through this evolution, it has become increasingly specialized. This module introduces the business models, strategies for growth, levels of competition and biggest changes and challenges hotels have to face today.
What's included
9 videos2 readings3 assignments1 peer review
After a rapid introduction of key pieces of terminology and technology, this module will examine in details the components of online distribution today, and focus on how to make the most of an increasingly complex distribution system.
What's included
12 videos2 readings4 assignments1 peer review
Distributing directly, thus building an effective and efficient website, is an essential success factor. Through this module, you will have a deep understanding of the web development process but also understand the cost of driving traffic, and the importance of using indirect distribution and online marketing techniques.
What's included
16 videos1 reading4 assignments1 peer review
In this final module you will attack the critical issue of how to work better with Online Travel Agents. Learning best practices from OTA managers themselves, you will make sure that you are exploiting these valuable and fast growing points of sale to their maximum potential.
What's included
16 videos2 readings2 assignments1 peer review
Instructors
Instructor ratings
4.8 (302 ratings)Offered by
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ESSEC Business School
ESSEC Business School
ESSEC Business School
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4.7
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Showing 3 of 1419
HH
5
Reviewed on Nov 17, 2015
For my first online course and wishing to have a broader knowledge of hotel distribution, it has been very enriching and will undoubtedly help me in the near future.
FF
5
Reviewed on Jan 24, 2022
Dear Essec, Greetings from Bali! Thank you for the knowledge of fundamentals of hotel distribution, im starting to gain my confidence to learn more about hospitality again. Thank you once again!
SP
5
Reviewed on Feb 17, 2022
One of the best courses that I found on Coursera that not only teaches the basics of Hotel Distribution but helps you dive deeper into the very subject and helps in gaining a needful skill.
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Frequently asked questions
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