About this Specialization

9,178 recent views
Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 4 months to complete
Suggested pace of 3 hours/week
English
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 4 months to complete
Suggested pace of 3 hours/week
English

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

There are 4 Courses in this Specialization

Course1

Course 1

The fundamentals of hotel distribution

4.7
stars
1,255 ratings
Course2

Course 2

The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

4.6
stars
973 ratings
Course3

Course 3

Demand management: Breaking down today’s commercial silos

4.8
stars
335 ratings
Course4

Course 4

Hôtel “De l'étoile” - a hotel in crisis?

4.7
stars
87 ratings

Offered by

Placeholder

ESSEC Business School

Industry Partners
Placeholder
Placeholder

Frequently Asked Questions

More questions? Visit the Learner Help Center.