About this Specialization

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Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends.
Learner Career Outcomes
33%
Started a new career after completing this specialization.
33%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 4 months to complete
Suggested 3 hours/week
English
Learner Career Outcomes
33%
Started a new career after completing this specialization.
33%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 4 months to complete
Suggested 3 hours/week
English

There are 4 Courses in this Specialization

Course1

Course 1

The fundamentals of hotel distribution

4.7
stars
952 ratings
220 reviews
Course2

Course 2

The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

4.6
stars
780 ratings
188 reviews
Course3

Course 3

Demand management: Breaking down today’s commercial silos

4.8
stars
279 ratings
39 reviews
Course4

Course 4

Hôtel “De l'étoile” - a hotel in crisis?

4.6
stars
64 ratings
16 reviews

Offered by

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ESSEC Business School

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