A data analyst collects, cleans, and interprets data sets in order to answer a question or solve a problem. They can work in many industries, including business, finance, criminal justice, science, medicine, and government.
What kind of customers should a business target in its next ad campaign? What age group is most vulnerable to a particular disease? What patterns in behavior are connected to financial fraud?
These are the types of questions you might be pressed to answer as a data analyst. Read on to find out more about what a data analyst is, what skills you'll need, and how you can start on a path to become one.
A data analyst is a person whose job is to gather and interpret data in order to solve a specific problem. The role includes plenty of time spent with data, but entails communicating findings too.
Here’s what many data analysts do on a day-to-day basis:
Work with data: Data analysts will spend the bulk of their time, perhaps unsurprisingly, with data. This can mean several different things.
Gather data: Analysts often collect data themselves. This could include conducting surveys, tracking visitor characteristics on a company website, or buying datasets from data collection specialists.
Clean data: Raw data might contain duplicates, errors, or outliers. Cleaning the data means maintaining the quality of data in a spreadsheet or through a programming language so that your interpretations won’t be wrong or skewed.
Model data: This entails creating and designing the structures of a database. You might choose what types of data to store and collect, establish how data categories are related to each other, and work through how the data actually appears.
Interpret data: Interpreting data will involve finding patterns or trends in data that will help you answer the question at hand.
Present: Communicating the results of your findings will be a key part of your job. You do this by putting together visualizations like charts and graphs, writing reports, and presenting information to interested parties.
If you have good critical thinking skills, are comfortable using math, and enjoy solving complex problems, then a career in data analysis can be a fit for you. You can get started by taking a look at programs like Google’s Career Certificate in Data Analysis or IBM’s Data Analyst Professional Certificate hosted on Coursera. Read on to see what skills you’ll find useful to become a data analyst.
The average base salary for a data analyst in the US was $73,678 in March 2021, according to Indeed . This can vary depending on your seniority, where in the US you’re located, and other factors.
Data analysts are in high demand. The World Economic Forum listed it as number two in growing jobs in the US . The US Bureau of Labor Statistics also reports related occupations as having extremely high growth rates. From 2019 to 2029, operations research analyst positions are expected to grow by 28 percent, market research analysts by 18 percent, and mathematicians and statisticians by 33 percent [3,4,5]. That’s a lot higher than the total employment growth rate, which is just under four percent.
As advancing technology has rapidly expanded the types and amount of information we can collect, knowing how to gather, sort, and analyze data has become a crucial part of almost any industry. You’ll find data analysts in the criminal justice, fashion, food, technology, business, environment, and public sectors—among many others.
People who perform data analysis might have other titles such as:
Medical and healthcare analyst
Marketing research analyst
Operations research analyst
Becoming a data analyst will entail having the skills desired by employers (and knowing how to acquire them).
Database tools: Microsoft Excel and SQL should be mainstays in any data analyst’s toolbox. While Excel is ubiquitous across industries, SQL can handle larger sets of data and is widely regarded as a necessity for data analysis.
Programming languages: Learning a statistical programming language like Python or R will let you handle large sets of data and perform complex equations. Though Python and R are among the most common, it’s a good idea to look at several job descriptions of a position you’re interested in to determine which language will be most useful to your industry.
Data visualization: Presenting your findings in a clear and compelling way is crucial to being a successful data analyst. Knowing how best to present information through charts and graphs will make sure colleagues, employers, and stakeholders will understand your work. Tableau, Jupyter Notebook, and Excel are among the many tools used to create visuals.
Statistics and math: Knowing the concepts behind what data tools are actually doing will help you tremendously in your work. Having a solid grasp of statistics and math will help you determine which tools are best to use to solve a particular problem, help you catch errors in your data, and have a better understanding of the results.
If that seems like a lot, don’t worry—there are plenty of courses that will walk you through the basics of the hard skills you need as a data analyst. This IBM Data Analyst Professional Certificate course on Coursera can be a good place to start.
Problem solving: A data analyst needs to have a good understanding of the question being asked and the problem that needs to be solved. They also should be able to find patterns or trends that might reveal a story. Having the critical thinking skills will allow you to focus on the right types of data, recognize the most revealing methods of analysis, and catch gaps in your work.
Communication: Being able to get your ideas across to other people will be crucial to your work as a data analyst. Strong written and speaking skills to communicate with colleagues and other stakeholders are good assets in data analysts.
Industry knowledge: Knowing about the industry you work in—healthcare, business, finance, or otherwise—will give you an advantage in your work and in job applications. If you’re trying to break into a specific industry, take some time to pay attention to the news in your industry, or read a book on the subject. This can familiarize you with the industry’s main issues and trends.
Acquiring these skills are the first step to becoming a data analyst. Here are a few routes you can take to get them that are flexible enough to fit in around your life.
Professional certificate: Entry-level professional certificate programs usually require no previous experience in the field. They can teach you basic skills like SQL or statistics to get your foot in the door. Many certificate programs should give you the chance to create hands-on projects and provide real-time feedback on your work. Several professional certificate programs on Coursera do just that.
Bachelor's degree: The Bureau of Labor Statistics recommends a bachelor’s degree for jobs that involve data analysis. If you’re considering getting a degree to become a data analyst, focusing your coursework in statistics, math, or computer science can give you a head start with potential employers. Many online bachelor’s degrees have flexible scheduling so you can fit a degree in around your priorities.
Self-study: If you want a path that doesn’t include formal training, it’s possible to learn the skills necessary for data analysis on your own. Read books and watch online videos until you have a good grasp on the subject.
Being a data analyst can also open doors to other careers. Many who start as data analysts switch to becoming data scientists. Like analysts, data scientists use statistics, math, and computer science to analyze data. A scientist, however, might use more advanced techniques to build models and other tools to provide insights about future trends.
Having data analysis skills can open doors to enriching jobs in many different industries. If you’re ready to start exploring, take a look at professional certificates on Coursera that will give you the training you need to launch your career.
1. Indeed. "Data Analyst Salary, https://www.indeed.com/career/data-analyst/salaries?from=top_sb." March 25, 2021.
2. World Economic Forum. "The Future of Jobs Report 2020, http://www3.weforum.org/docs/WEF_Future_of_Jobs_2020.pdf." March 25, 2021.
3. US Bureau of Labor Statistics. "Operations Research Analysts, https://www.bls.gov/ooh/math/operations-research-analysts.htm." March 25, 2021.
4. US Bureau of Labor Statistics. "Market Research Analysts, https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm." March 25, 2021.
5. US Bureau of Labor Statistics. "Mathematicians and Statisticians, https://www.bls.gov/ooh/math/mathematicians-and-statisticians.htm." March 25, 2021.