If you’re getting ready to launch a new career as a data analyst, chances are you’ve encountered an age-old dilemma. Job listings ask for experience, but how do you get experience if you’re looking for your first data analyst job?
This is where your portfolio comes in. The projects you include in your portfolio demonstrate your skills and experience—even if it’s not from a previous data analytics job—to hiring managers and interviewers. Populating your portfolio with the right projects can go a long way toward building confidence that you’re the right person for the job, even without previous work experience.
In this article, we’ll discuss five types of projects you should include in your data analytics portfolio, especially if you’re just starting out. You’ll see some examples of how these projects are presented in real portfolios, and find a list of public data sets you can use to start completing projects.
As an aspiring data analyst, you’ll want to demonstrate a few key skills in your portfolio. These data analytics project ideas reflect the tasks often fundamental to many data analyst roles.
While you’ll find no shortage of excellent (and free) public data sets on the internet, you might want to show prospective employers that you’re able to find and scrape your own data as well. Plus, knowing how to scrape web data means you can find and use data sets that match your interests, regardless of whether or not they’ve already been compiled.
If you know some Python, you can use tools like Beautiful Soup or Scrapy to crawl the web for interesting data. If you don’t know how to code, don’t worry. You’ll also find several tools that automate the process (many offer a free trial), like Octoparse or ParseHub.
If you’re unsure where to start, here are some websites with interesting data options to inspire your project:
Tip: Anytime you’re scraping data from the internet, remember to respect and abide by each website’s terms of service. Limit your scraping activities so as not to overwhelm a company’s servers, and always cite your sources when you present your data findings in your portfolio.
Example web scraping project: Todd W. Schneider of Wedding Crunchers scraped some 60,000 New York Times wedding announcements published from 1981 to 2016 to measure the frequency of specific phrases.
A significant part of your role as a data analyst is cleaning data to make it ready to analyze. Data cleaning (also called data scrubbing) is the process of removing incorrect and duplicate data, managing any holes in the data, and making sure the formatting of data is consistent.
As you look for a data set to practice cleaning, look for one that includes multiple files gathered from multiple sources without much curation. Some sites where you can find “dirty” data sets to work with include:
Example data cleaning project: This Medium article outlines how data analyst Raahim Khan cleaned a set of daily-updated statistics on trending YouTube videos.
Data analysis is all about answering questions with data. Exploratory data analysis, or EDA for short, helps you explore what questions to ask. This could be done separate from or in conjunction with data cleaning. Either way, you’ll want to accomplish the following during these early investigations.
Ask lots of questions about the data.
Discover the underlying structure of the data.
Look for trends, patterns, and anomalies in the data.
Test hypotheses and validate assumptions about the data.
Think about what problems you could potentially solve with the data.
Example exploratory data analysis project: This data analyst took an existing dataset on American universities in 2013 from Kaggle and used it to explore what makes students prefer one university over another.
An EDA project is an excellent time to take advantage of the wealth of public datasets available online. Here are 10 fun and free datasets to get you started in your explorations.
1. National Centers for Environmental Information: Dig into the world’s largest provider of weather and climate data.
2. World Happiness Report 2021: What makes the world’s happiest countries so happy?
3. NASA: If you’re interested in space and earth science, see what you can find among the tens of thousands of public datasets made available by NASA.
4. US Census: Learn more about the people and economy of the United States with the latest census data from 2020.
5. FBI Crime Data Explorer (CDE): Explore crime data collected by more than 18,000 law enforcement agencies.
6. World Health Organization COVID-19 Dashboard: Track the latest coronavirus numbers by country or WHO region.
7. Latest Netflix Data: This Kaggle dataset (updated in April 2021) includes movie data broken down into 26 attributes.
8. Google Books Ngram: Download the raw data from the Google Books Ngram to explore phrase trends in books published from 1960 to 2015.
9. NYC Open Data: Discover New York City through its many publicly available datasets on topics like the Central Park squirrel population to motor vehicle collisions.
10. Yelp Open Dataset: See what you can find while exploring this collection of Yelp user reviews, check ins, and business attributes.
Sentiment analysis, typically performed on textual data, is a technique in natural language processing (NLP) for determining whether data is neutral, positive, or negative. It may also be used to detect a particular emotion based on a list of words and their corresponding emotions (known as a lexicon).
This type of analysis works well with public review sites and social media platforms, where people are likely to offer public opinions on various subjects.
To get started exploring what people feel about a certain topic, you can start with sites like:
Amazon (product reviews)
Rotten Tomato (movie reviews)
Example sentiment analysis project: This blog post on Towards Data Science explores the use of linguistic markers in Tweets to help diagnose depression.
Humans are visual creatures. This makes data visualization a powerful tool for transforming data into a compelling story to encourage action. Great visualizations are not only fun to create, they also have the power to make your portfolio look beautiful.
Example data visualization project: Data analyst Hannah Yan Han visualizes the skill level required for 60 different sports to find out which is toughest.
You don’t need to pay for advanced visualization software to start creating stellar visuals either. These are just a few of the free visualization tools you can use to start telling a story with data:
1. Tableau Public: Tableau ranks among the most popular visualization tools. Use the free version to transform spreadsheets or files into interactive visualizations (here are some examples from April 2021).
3. Datawrapper: Copy and paste your data from a spreadsheet or upload a CSV file to generate charts, maps, or tables—no coding required. The free version allows you to create unlimited visualizations to export as PNG files.
5. RAW Graphs: This open source web app makes it easy to turn spreadsheets or CSV files into a range of chart types that might otherwise be difficult to produce. The app even provides sample data sets for you to experiment with.
There’s nothing wrong with populating your portfolio with mini projects highlighting individual skills. But if you’ve scraped the web for your own data, you might also consider using that same data to complete an end-to-end project. To do this, take the data you scraped and apply the main steps of data analysis to it—clean, analyze, and interpret.
This can show a potential employer that you not only have the essential skills of a data analyst, but that you know how they fit together.
There’s a lot of data out there, and a lot you can do with it. Trying to figure out where to start can be overwhelming. If you need a little direction for your next project, consider one of these data analysis Guided Projects on Coursera that you can complete in under two hours. Each includes split-screen video instruction, and you don’t have to download or own any special software.
1. Exploratory Data Analysis with Python and Pandas: Apply EDA techniques to any table of data using Python.
2. Twitter Sentiment Analysis Tutorial: Clean thousands of tweets and use them to predict whether a customer is happy or not.
3. COVID19 Data Visualization Using Python: Visualize the global spread of COVID-19 using Python, Plotly, and a real dataset.
Another great way to build some portfolio-ready projects is through a project-based online course. By completing the Google Data Analytics Professional Certificate on Coursera, you can complete hands-on projects and a case study to share with potential employers. Get started with a seven-day free trial.