About this Course

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Learner Career Outcomes

33%

started a new career after completing these courses

33%

got a tangible career benefit from this course

14%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 14 hours to complete
English

Skills you will gain

Revenue ManagementForecastingDemand ManagementAsset Management

Learner Career Outcomes

33%

started a new career after completing these courses

33%

got a tangible career benefit from this course

14%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 14 hours to complete
English

Offered by

Placeholder

ESSEC Business School

Syllabus - What you will learn from this course

Content RatingThumbs Up95%(1,143 ratings)Info
Week
1

Week 1

3 hours to complete

Asset Management

3 hours to complete
13 videos (Total 64 min), 2 readings, 4 quizzes
13 videos
Introduction7m
Introduction2m
The Asset Management Triangle4m
Development and Planning5m
Types of Management8m
Construction and (Pre)opening4m
Operation and Asset Management3m
Asset Cycle5m
Valuation6m
Exit Strategy3m
Conclusion3m
Q&A3m
2 readings
Mooc Glossary10m
Complementary Readings10m
4 practice exercises
Practice Lesson 130m
Practice Lesson 230m
Practice Lesson 330m
Module 1 Assessment30m
Week
2

Week 2

4 hours to complete

Demand Generation

4 hours to complete
11 videos (Total 74 min), 1 reading, 5 quizzes
11 videos
Product Offering6m
Price Value Theory9m
Segmentation10m
Creating a Pricing Strategy7m
Pricing by Segment7m
Business Mix7m
Technology and Distribution7m
Cost of Distribution and Acquisition6m
Conclusion2m
Q&A4m
1 reading
Complementary Readings10m
4 practice exercises
Practice Lesson 130m
Practice Quiz Lesson 230m
Practice Lesson 330m
Module 2. Assessment30m
Week
3

Week 3

3 hours to complete

Online Marketing

3 hours to complete
11 videos (Total 58 min), 1 reading, 4 quizzes
11 videos
The customer journey6m
Make the hotel stand out5m
Capture the visitors on your website6m
Emotion3m
Navigation and Reviews7m
Third party and intermediary optimization: OTAs9m
Third party and intermediary optimization: other channels of distribution3m
The Net Contribution Approach6m
Advertising Attribution Model3m
Q&A3m
1 reading
Complementary Readings10m
4 practice exercises
Practice Lesson 130m
Practice Lesson 230m
Practice Lesson 330m
Module 3. Assessment30m
Week
4

Week 4

3 hours to complete

Revenue Management

3 hours to complete
14 videos (Total 73 min), 1 reading, 2 quizzes
14 videos
Why is Revenue Management Important?8m
Revenue Management Bingo7m
Demand Optimization4m
Data Collection and Aggregation8m
Analysis I: Benchmarking8m
Analysis II: Booking Curves2m
Analysis: Forecasting7m
Decisions8m
Profit Decision Making4m
Conclusion1m
Q&A3m
Conclusion2m
Wrap-Up2m
1 reading
Complementary Readings10m
1 practice exercise
Module 4. Assessment30m

Reviews

TOP REVIEWS FROM DEMAND MANAGEMENT: BREAKING DOWN TODAY’S COMMERCIAL SILOS

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About the Hotel Management: Distribution, Revenue and Demand Management Specialization

Hotel Management: Distribution, Revenue and Demand Management

Frequently Asked Questions

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