The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability.
Demand management: Breaking down today’s commercial silos
Demand management: Breaking down today’s commercial silos
This course is part of Hotel Management: Distribution, Revenue and Demand Management Specialization
Instructors: Peter O'Connor
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4.8
(360 reviews)
13 hours to complete
3 weeks at 4 hours a week
Flexible schedule
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Assessments
13 assignments
Taught in English
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This course is part of the Hotel Management: Distribution, Revenue and Demand Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
After a short introduction and definition of asset management, this module will explore the relationship between what we call the "Asset management triangle" actors. We will then walk through the different milestones of a hotel project, from start to finish, from initial plan to exit.
What's included
13 videos2 readings4 assignments
In this module, you will understand what demand generation means, and explore the key factors that ensure that you can achieve your goals in terms of the hotel's positioning in the market place, the profitability of the operation and its long term valuation.
What's included
11 videos1 reading4 assignments1 peer review
Marketing is about making something known, desired and bought by the right public. While this hasn't changed, the means to achieve it has changed exponentially over the last two decades. As the customer searches for and finds your hotel, you will have to deal with the costs of distribution and how to sell through the most profitable channels to keep a healthy bottom line, while ensuring adequate visibility and top line.
What's included
11 videos1 reading4 assignments
In this module, we will look at what problems Revenue Management was invented to help hotels and other similar business overcome. Then we will go through each of the critical six steps of the Revenue Management Cycle answering such questions along the way as: Where do I get the data I need from? What do I do with the data once I have it? How can I predict what is going to happen in the future? What kind of forecasting method can I use? What decisions do I need to make to get the most revenue and profit?
What's included
14 videos1 reading1 assignment1 peer review
Instructors
Instructor ratings
4.7 (41 ratings)Offered by
Recommended if you're interested in Business Strategy
ESSEC Business School
Rutgers the State University of New Jersey
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DP
4
Reviewed on Apr 2, 2019
Great Content ! It is a course to enjoy and consume in a slow pace. A lot to learn !~
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Wonderful course and very useful, it will help me in my career.
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Challenging, very interesting and excellent professors
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