The purpose of this course is to help individuals and organizations survive when confronted with disruptive technologies that threaten their current way of life. We will look at a general model of survival and use it to analyze companies and industries that have failed or are close to failing. Examples of companies that have not survived include Kodak, a firm over 100 years old, Blockbuster and Borders. It is likely that each of us has done business with all of these firms, and today Kodak and Blockbuster are in bankruptcy and Borders has been liquidated. Disruptions are impacting industries like education; Coursera and others offering these massive open online courses are a challenge for Universities. In addition to firms that have failed, we will look at some that have survived and are doing well. What are their strategies for survival? By highlighting the reasons for the decline of firms and industries, participants can begin to understand how to keep the same thing from happening to them. Through the study of successful organizations, we will try to tease out approaches to disruptions that actually work. Our ultimate objective is to develop a strategy for survival in a world confronting one disruptive technology after another.
Offered By
Surviving Disruptive Technologies (On Demand)
About this Course
Learner Career Outcomes
50%
50%
Learner Career Outcomes
50%
50%
100% online
Flexible deadlines
Beginner Level
Approx. 9 hours to complete
English
Instructor
Hank C. Lucas
Robert H. Smith Professor of Information Systems
1,116 Learners
1 CourseOffered by
University of Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Syllabus - What you will learn from this course
1.1
A Model and framework to help understand disruptive technologies
1.2
Some examples of companies that were not able to survive disruptive technologies
2.1
A company that did not survive and its disruptor
2.2
Another story of disruption and a summary of our examples
3.1
Newspapers are an important component of a democratic society; the Internet threatens them in a number of ways
3.2
Social media has transformed the way people relate to each other, but it has a disruptive component that is worrying
4.1
Two companies in this module are private and are very successful; a quasi-public agency has a hard time competing with them and their technology
13
Conclusions about disruption
14
Suggestions for how to respond to a disruptive technology
15
Survival in the physical world
Top reviews from Surviving Disruptive Technologies (On Demand)
Thank you for this course make me understand disruption technology and how to survive.
Very nicely constructed and informative course with apt examples
Frequently Asked Questions
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Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
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When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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