The purpose of this course is to help individuals and organizations survive when confronted with disruptive technologies that threaten their current way of life. We will look at a general model of survival and use it to analyze companies and industries that have failed or are close to failing. Examples of companies that have not survived include Kodak, a firm over 100 years old, Blockbuster and Borders. It is likely that each of us has done business with all of these firms, and today Kodak and Blockbuster are in bankruptcy and Borders has been liquidated. Disruptions are impacting industries like education; Coursera and others offering these massive open online courses are a challenge for Universities. In addition to firms that have failed, we will look at some that have survived and are doing well. What are their strategies for survival?
By highlighting the reasons for the decline of firms and industries, participants can begin to understand how to keep the same thing from happening to them. Through the study of successful organizations, we will try to tease out approaches to disruptions that actually work. Our ultimate objective is to develop a strategy for survival in a world confronting one disruptive technology after another.
Surviving Disruptive Technologies (On Demand)
Offered By
University of Maryland, College Park
Syllabus - What you will learn from this course
Week
11.1
A Model and framework to help understand disruptive technologies
4 videos (Total 25 min), 1 quiz
4 videos
1.1 Survivor Model12m
1.2 Sustaining and Disruptive Technologies4m
1.3 The Box Score7m
1 practice exercise
Module 1.16m
1.2
Some examples of companies that were not able to survive disruptive technologies
3 videos (Total 22 min), 1 quiz
1 practice exercise
Module 1.26m
Week
22.1
A company that did not survive and its disruptor
2 videos (Total 16 min), 1 quiz
1 practice exercise
Module 2.16m
2.2
Another story of disruption and a summary of our examples
4 videos (Total 34 min), 1 quiz
4 videos
4.2 Amazon12m
4.3 Three Amigos11m
This is the case study for the mid-course exam36s
1 practice exercise
Mid Course exam on Uber20m
Week
33.1
Newspapers are an important component of a democratic society; the Internet threatens them in a number of ways
3 videos (Total 26 min), 1 quiz
1 practice exercise
Module 3.16m
3.2
Social media has transformed the way people relate to each other, but it has a disruptive component that is worrying
3 videos (Total 27 min), 1 quiz
1 practice exercise
Module 3.26m
Week
44.1
Two companies in this module are private and are very successful; a quasi-public agency has a hard time competing with them and their technology
4 videos (Total 30 min), 1 quiz
1 practice exercise
Module 4.16m
13
Conclusions about disruption
3 videos (Total 21 min), 1 quiz
1 practice exercise
Module 4.26m
14
Suggestions for how to respond to a disruptive technology
4 videos (Total 23 min), 1 quiz
1 practice exercise
Final exam quiz on GE Goes Digital20m
15
Survival in the physical world
1 video (Total 12 min)
1 video
Instructor
Hank C. Lucas
Robert H. Smith Professor of Information SystemsSchool of Business
About University of Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
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