About this course: The purpose of this course is to help individuals and organizations survive when confronted with disruptive technologies that threaten their current way of life. We will look at a general model of survival and use it to analyze companies and industries that have failed or are close to failing. Examples of companies that have not survived include Kodak, a firm over 100 years old, Blockbuster and Borders. It is likely that each of us has done business with all of these firms, and today Kodak and Blockbuster are in bankruptcy and Borders has been liquidated. Disruptions are impacting industries like education; Coursera and others offering these massive open online courses are a challenge for Universities. In addition to firms that have failed, we will look at some that have survived and are doing well. What are their strategies for survival? By highlighting the reasons for the decline of firms and industries, participants can begin to understand how to keep the same thing from happening to them. Through the study of successful organizations, we will try to tease out approaches to disruptions that actually work. Our ultimate objective is to develop a strategy for survival in a world confronting one disruptive technology after another.
Created by: University of Maryland, College Park
Taught by: Hank C. Lucas, Robert H. Smith Professor of Information Systems
School of Business
| Level | Beginner |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
1.1
A Model and framework to help understand disruptive technologies
4 videos, 1 practice quiz
- Video: Welcome to the Course!
- Video: 1.1 Survivor Model
- Video: 1.2 Sustaining and Disruptive Technologies
- Video: 1.3 The Box Score
- Practice Quiz: Module 1.1
1.2
Some examples of companies that were not able to survive disruptive technologies
3 videos, 1 practice quiz
- Video: 2.1 Kodak Introduction
- Video: 2.2 Kodak Disrupted
- Video: 2.3 Kodak Today and the Future
- Practice Quiz: Module 1.2
WEEK 2
2.1
A company that did not survive and its disruptor
2 videos, 1 practice quiz
- Video: 3.1 Blockbuster
- Video: 3.2 Netflix
- Practice Quiz: Module 2.1
2.2
Another story of disruption and a summary of our examples
4 videos
- Video: 4.1 Borders
- Video: 4.2 Amazon
- Video: 4.3 Three Amigos
- Video: This is the case study for the mid-course exam
Graded: Mid Course exam on Uber
WEEK 3
3.1
Newspapers are an important component of a democratic society; the Internet threatens them in a number of ways
3 videos, 1 practice quiz
- Video: 5.1 Newspapers
- Video: 5.2 Newspaper data
- Video: 5.3 Newspaper survival
- Practice Quiz: Module 3.1
3.2
Social media has transformed the way people relate to each other, but it has a disruptive component that is worrying
3 videos, 1 practice quiz
- Video: 6.1 Publishing
- Video: 6.2 Publish or Perish
- Video: 6.3 Social Media is Disruptive
- Practice Quiz: Module 3.2
WEEK 4
4.1
Two companies in this module are private and are very successful; a quasi-public agency has a hard time competing with them and their technology
4 videos, 1 practice quiz
- Video: 7.1 UPS
- Video: 7.2 FedEx
- Video: 7.3 USPS
- Video: 7.4 A Comparison
- Practice Quiz: Module 4.1
13
Conclusions about disruption
3 videos, 1 practice quiz
- Video: 8.1 Disruption I
- Video: 8.2 Disruption II
- Video: 8.3 Disruption III
- Practice Quiz: Module 4.2
14
Suggestions for how to respond to a disruptive technology
4 videos
- Video: 9.1: Transformational Leadership
- Video: 9.2 Summary I
- Video: 9.3 Summary II
- Video: Final Exam Case
Graded: Final exam quiz on GE Goes Digital
FAQs
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University of Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Pricing
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| Access to course materials | Available |
| Access to graded materials | Available |
| Receive a final grade | Available |
| Earn a shareable Course Certificate | Available |
Ratings and Reviews
Such a wonderful instructor to learn disruptive technology. sure will learn and understand whats all about surviving disruptive technology, because the entire module is filled with real time examples ..
Good course.
Very interesting course
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VR
Very nicely constructed and informative course with apt examples