Surviving Disruptive Technologies (On Demand)

University of Maryland, College Park

About this Course

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The purpose of this course is to help individuals and organizations survive when confronted with disruptive technologies that threaten their current way of life.  We will look at a general model of survival and use it to analyze companies and industries that have failed or are close to failing.  Examples of companies that have not survived include Kodak, a firm over 100 years old, Blockbuster and Borders.   It is likely that each of us has done business with all of these firms, and today Kodak and Blockbuster are in bankruptcy and Borders has been liquidated.  Disruptions are impacting industries like education; Coursera and others offering these massive open online courses are a challenge for Universities.  In addition to firms that have failed, we will look at some that have survived and are doing well.  What are their strategies for survival?
By highlighting the reasons for the decline of firms and industries, participants can begin to understand how to keep the same thing from happening to them.   Through the study of successful organizations, we will try to tease out approaches to disruptions that actually work.  Our ultimate objective is to develop a strategy for survival in a world confronting one disruptive technology after another.

Learner Career Outcomes

50%

started a new career after completing these courses

50%

got a tangible career benefit from this course

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 8 hours to complete

English

Subtitles: English

Instructor

Instructor rating

4.2/5 (5 Ratings)

Hank C. Lucas

Robert H. Smith Professor of Information Systems

School of Business

1,706 Learners

1 Course

Learner Career Outcomes

50%

started a new career after completing these courses

50%

got a tangible career benefit from this course

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 8 hours to complete

English

Subtitles: English

Offered by

University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

Syllabus - What you will learn from this course

Week

Week 1

1 hour to complete

1.1

A Model and framework to help understand disruptive technologies

1 hour to complete

4 videos (Total 25 min)

4 videos

Welcome to the Course!1m

1.1 Survivor Model12m

1.2 Sustaining and Disruptive Technologies4m

1.3 The Box Score7m

1 practice exercise

Module 1.130m

1 hour to complete

1.2

Some examples of companies that were not able to survive disruptive technologies

1 hour to complete

3 videos (Total 22 min)

3 videos

2.1 Kodak Introduction7m

2.2 Kodak Disrupted9m

2.3 Kodak Today and the Future4m

1 practice exercise

Module 1.230m

Week

Week 2

1 hour to complete

2.1

A company that did not survive and its disruptor

1 hour to complete

2 videos (Total 16 min)

2 videos

3.1 Blockbuster10m

3.2 Netflix5m

1 practice exercise

Module 2.130m

1 hour to complete

2.2

Another story of disruption and a summary of our examples

1 hour to complete

4 videos (Total 34 min)

4 videos

4.1 Borders9m

4.2 Amazon12m

4.3 Three Amigos11m

This is the case study for the mid-course exam36s

1 practice exercise

Mid Course exam on Uber30m

Week

Week 3

1 hour to complete

3.1

Newspapers are an important component of a democratic society; the Internet threatens them in a number of ways

1 hour to complete

3 videos (Total 26 min)

3 videos

5.1 Newspapers7m

5.2 Newspaper data7m

5.3 Newspaper survival10m

1 practice exercise

Module 3.130m

1 hour to complete

3.2

Social media has transformed the way people relate to each other, but it has a disruptive component that is worrying

1 hour to complete

3 videos (Total 27 min)

3 videos

6.1 Publishing8m

6.2 Publish or Perish9m

6.3 Social Media is Disruptive8m

1 practice exercise

Module 3.230m

Week

Week 4

1 hour to complete

4.1

Two companies in this module are private and are very successful; a quasi-public agency has a hard time competing with them and their technology

1 hour to complete

4 videos (Total 30 min)

4 videos

7.1 UPS7m

7.2 FedEx6m

7.3 USPS9m

7.4 A Comparison5m

1 practice exercise

Module 4.130m

1 hour to complete

13

Conclusions about disruption

1 hour to complete

3 videos (Total 21 min)

3 videos

8.1 Disruption I7m

8.2 Disruption II6m

8.3 Disruption III7m

1 practice exercise

Module 4.230m

1 hour to complete

14

Suggestions for how to respond to a disruptive technology

1 hour to complete

4 videos (Total 23 min)

4 videos

9.1: Transformational Leadership13m

9.2 Summary I5m

9.3 Summary II3m

Final Exam Case47s

1 practice exercise

Final exam quiz on GE Goes Digital30m

12 minutes to complete

15

Survival in the physical world

12 minutes to complete

1 video (Total 12 min)

1 video

Coast Guard rescue11m

Frequently Asked Questions

When will I have access to the lectures and assignments?
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What will I get if I purchase the Certificate?
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Is financial aid available?
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Will I earn university credit for completing the Course?
This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

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Surviving Disruptive Technologies (On Demand)