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Back to Demand management: Breaking down today’s commercial silos

Demand management: Breaking down today’s commercial silos, ESSEC Business School

4.7
168 ratings
19 reviews

About this Course

The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability. This course, spread over 4 key modules: Asset Management Demand Generation Digital Marketing Demand Optimisation aims to break down these commercial silos and reveal the journey from long-term asset development through to short-term profit tactics and how commercial teams can align themselves throughout the organisation. Created by SnapShot, this course is hosted by a group of experienced Industry guest lecturers in their fields of expertise and includes an ideal mix of accessible theory and practical exercises and simulations. SnapShot is a Hotel Demand Management company that specializes in helping hotels aggregate and use their data. We provide useful tools as well as innovative education and coaching services to empower hotels to take informed decisions in managing their demand to increase profits....

Top reviews

By CR

Dec 16, 2015

Absolutely brilliant course with a variety of speakers from different backgrounds - loved it!

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18 Reviews

By Yulia Seeger

Nov 22, 2018

Thank you for interesting course, full of useful information and practice!

By Yan Nyein Chan Win Thein

Feb 23, 2018

Great lessons and only thing is questions in review should be explanation for being wrong or right

By Mauricio Alberto Quant Mejia

Jan 08, 2018

Great course!

By Ayodele Adewole Awoyo

Nov 11, 2017

Learnt so much, much more than I expected!

By Claudia Chiurlia

Oct 29, 2017

rEALLY HELPFUL AND PRACTICAL!

By Fernando Rojas

Aug 08, 2017

Very good course, which introduces in a good way non-experts to the world of hotel management. There should be some more evaluation done by the University, apart from the peer-reviewed tasks.

By ORJI CHINEDUM. MARTINS

Feb 11, 2017

perfect

By Vasiliki Bouza

Jan 08, 2017

I learn so much about forecasting with assignments ! Thx u Coursera :)

By HUBAU Jean-Philippe

Nov 03, 2016

Just a great course to get the big picture of Demand Management & permits to be able to get the base to go further & in detail. Definetly a great course.

By Isabel Eisenach

May 26, 2016

Excellent industry knowledge coupled with engaging video tutorials. Great intermediate course to further your knowledge on the way traditional hotel departments have developed into the intertwined entities we see today.