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Back to Demand management: Breaking down today’s commercial silos

Learner Reviews & Feedback for Demand management: Breaking down today’s commercial silos by ESSEC Business School

4.7
stars
353 ratings

About the Course

The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability. This course, spread over 4 key modules: Asset Management Demand Generation Digital Marketing Demand Optimisation aims to break down these commercial silos and reveal the journey from long-term asset development through to short-term profit tactics and how commercial teams can align themselves throughout the organisation. Created by SnapShot, this course is hosted by a group of experienced Industry guest lecturers in their fields of expertise and includes an ideal mix of accessible theory and practical exercises and simulations. SnapShot is a Hotel Demand Management company that specializes in helping hotels aggregate and use their data. We provide useful tools as well as innovative education and coaching services to empower hotels to take informed decisions in managing their demand to increase profits....

Top reviews

PE

Mar 9, 2023

it's incredible the amount of knowledge in this course, I enjoyed every minute of it great thanks to everyone responsible or participated in this course thank you so much

KH

Sep 30, 2021

Thank you for the excellent course. I've gained valued knowledge and improved my personal skills for this field.

Thanks a lot. Wish you all the best.

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51 - 60 of 60 Reviews for Demand management: Breaking down today’s commercial silos

By Cassandra G

Feb 14, 2016

Felt a lot less like a commercial than those videos of the previous session.

These presenters are much more conscious of how many hand gestures they use.

Thanks.

By Yeik T ( N C W T

Feb 23, 2018

Great lessons and only thing is questions in review should be explanation for being wrong or right

By Smail E M

May 27, 2020

The final exam could be explained more (the excel part is unclear).

The rest is very interesting.

By Daniel P

Apr 3, 2019

Great Content ! It is a course to enjoy and consume in a slow pace. A lot to learn !~

By Vasiliki B

Jan 8, 2017

I learn so much about forecasting with assignments ! Thx u Coursera :)

By Aurelien T

Feb 23, 2024

good but content should be updated...since it was created in 2014...

By Ricardo O

Dec 12, 2015

The course has intrinsic value, but as the complexity of the materials covered, the weekly slides were a priority to allow students to grasp better the materials covered. Just relying in the videos to assimilate the content is not an effective form of learning. Also pausing the videos to watch the definitions in most cases was ineffective as it was hard to see it properly. Please consider to release the lecture slides to all courses. If the slides were available, that would helped me to go further in my learning proccess. That's why I only give a 3/5. The slides are determinant to improve and master (to some extent) the materials covered.

By Mathijs B

May 31, 2023

It is always good to have people for the industry itself help gain more insight into the subject.

However, I feel too much is a repitition of what has been taught in MOOC 1 and MOOC 2, and the videos are unnesecairely long due to this. Also it felt a little bit too much as a sales pitch for Snapshot from time to time. The part about Asset management was really insightful, albeit not the easiest.

By Naman

Jul 16, 2022

The last Assignment is really tuff and there should be a guide to do that

By Nilesh D

Apr 24, 2021

the name is misleading..needed Demand management course on Demand forecasting, Statistical forecasting tools and APO. but this course if of no use..i am not even able to discontinue