ESSEC Business School
Hôtel “De l'étoile” - a hotel in crisis?
ESSEC Business School

Hôtel “De l'étoile” - a hotel in crisis?

This course is part of Hotel Management: Distribution, Revenue and Demand Management Specialization

Taught in English

Some content may not be translated

Peter O'Connor

Instructor: Peter O'Connor

3,889 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.6

(100 reviews)

5 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Course

Gain insight into a topic and learn the fundamentals

4.6

(100 reviews)

5 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the Hotel Management: Distribution, Revenue and Demand Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 4 modules in this course

In the module we will examine the very interesting case of Hotel de l’Etoile, a family owned, internationally branded, 300-bedroom hotel in the heart of Paris France. Although outwardly very successful, the property is struggling with profitability - something that owner Greg Sayer feels might be connected with its distribution, revenue management and demand management strategy....More information will be released progressively as you complete the assignments. Please, see the "Resources" tab of the videos unlocked after you will have done our peer assessment.

What's included

6 videos5 readings1 peer review

Having completed your analysis, you should make a clear recommendation as to what the owners should do with regard to the brand in order to improve performance.

What's included

1 video1 peer review

Having completed your analysis and had feedback from your peers, it’s now time to make your recommendation as to what the hotel should actually do.

What's included

1 video1 peer review

Assuming that the board approves your recommendation, and having had feedback from your peer, you next need to assess the operational implications of implementing your strategy.

What's included

1 video1 peer review

Instructor

Instructor ratings
4.7 (19 ratings)
Peter O'Connor
ESSEC Business School
4 Courses58,656 learners

Offered by

Recommended if you're interested in Business Strategy

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 100

4.6

100 reviews

  • 5 stars

    75.24%

  • 4 stars

    19.80%

  • 3 stars

    0%

  • 2 stars

    0%

  • 1 star

    4.95%

FC
5

Reviewed on Jul 15, 2020

II
5

Reviewed on Aug 10, 2019

RG
5

Reviewed on Mar 6, 2023

New to Business Strategy? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions