About this Course

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 10 hours to complete

Suggested: 4 weeks of study, 2-4 hours/week...

English

Subtitles: English

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 10 hours to complete

Suggested: 4 weeks of study, 2-4 hours/week...

English

Subtitles: English

Learners taking this Course are

  • Account Managers

Syllabus - What you will learn from this course

Week
1
3 hours to complete

Situational analysis

6 videos (Total 22 min), 5 readings, 1 quiz
6 videos
Situational Analysis: Peter O'Connor3m
First Interview with Greg Sayer, Owner of the hotel3m
Interview with Gabriella Bidewell, General Manager6m
Discussion between Sally Smith and Fred Adam, Revenue Mangers3m
Set up by Peter O'Connor and reaction from the owner of the hotel about this analysis3m
5 readings
Hotel de l'étoile income statement10m
Hotel de l'étoile Distribution Report10m
Hotel de l'Etoile market segmentation report10m
Smith Travel Research Report: Trend report10m
Hotel location map10m
Week
2
2 hours to complete

Questionning the brand?

1 video (Total 4 min), 1 quiz
Week
3
2 hours to complete

Recommendations to the board Family

1 video (Total 1 min), 1 quiz
Week
4
2 hours to complete

Implementation of the strategy

1 video (Total 2 min), 1 quiz
4.5
12 ReviewsChevron Right

50%

started a new career after completing these courses

33%

got a tangible career benefit from this course

Top reviews from Hôtel “De l'étoile” - a hotel in crisis?

By DKOct 18th 2017

I have learned so much through this Capstone project. How to apply the RM in a hotel scenario from concept to analyzing to implementation. Thank you Coursera for this wonderful learning platform.

By EMAug 17th 2016

Wonderful course & specialization - I learnt a lot !

Instructor

Avatar

Peter O'Connor

Professor of information systems, Director of the MBA in Hospitality Management
Information systems

About ESSEC Business School

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all. ...

About the Hotel Management: Distribution, Revenue and Demand Management Specialization

Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends....
Hotel Management: Distribution, Revenue and Demand Management

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.