In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner.
This course is part of the Hotel Management: Distribution, Revenue and Demand Management Specialization
Offered By
Hotel Management: Distribution, Revenue and Demand Management SpecializationESSEC Business SchoolAbout this Course
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Learner Career Outcomes
33%
started a new career after completing these courses
25%
got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 4 of 4 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 9 hours to complete
English
Subtitles: English
Learner Career Outcomes
33%
started a new career after completing these courses
25%
got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 4 of 4 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 9 hours to complete
English
Subtitles: English
Offered by
ESSEC Business School
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
Syllabus - What you will learn from this course
3 hours to complete
Situational analysis
In the module we will examine the very interesting case of Hotel de l’Etoile, a family owned, internationally branded, 300-bedroom hotel in the heart of Paris France. Although outwardly very successful, the property is struggling with profitability - something that owner Greg Sayer feels might be connected with its distribution, revenue management and demand management strategy....More information will be released progressively as you complete the assignments. Please, see the "Resources" tab of the videos unlocked after you will have done our peer assessment.
3 hours to complete
6 videos (Total 22 min), 5 readings, 1 quiz
6 videos
Situational Analysis: Peter O'Connor3m
First Interview with Greg Sayer, Owner of the hotel3m
Interview with Gabriella Bidewell, General Manager6m
Discussion between Sally Smith and Fred Adam, Revenue Mangers3m
Set up by Peter O'Connor and reaction from the owner of the hotel about this analysis3m
5 readings
Hotel de l'étoile income statement10m
Hotel de l'étoile Distribution Report10m
Hotel de l'Etoile market segmentation report10m
Smith Travel Research Report: Trend report10m
Hotel location map10m
2 hours to complete
Questionning the brand?
Having completed your analysis, you should make a clear recommendation as to what the owners should do with regard to the brand in order to improve performance.
2 hours to complete
1 video (Total 4 min)
2 hours to complete
Recommendations to the board Family
Having completed your analysis and had feedback from your peers, it’s now time to make your recommendation as to what the hotel should actually do.
2 hours to complete
1 video (Total 1 min)
2 hours to complete
Implementation of the strategy
Assuming that the board approves your recommendation, and having had feedback from your peer, you next need to assess the operational implications of implementing your strategy.
2 hours to complete
1 video (Total 2 min)
1 video
Reviews
TOP REVIEWS FROM HÔTEL “DE L'ÉTOILE” - A HOTEL IN CRISIS?
by DKOct 17, 2017
I have learned so much through this Capstone project. How to apply the RM in a hotel scenario from concept to analyzing to implementation. Thank you Coursera for this wonderful learning platform.
by DRJun 18, 2019
Good introduction and interesting practical exercises during the last week. A lot of good content, lot of work and good reward at the end!
by CGJul 3, 2017
Not that many people gave helpful feedback to me about my project, but I would still recommend this course.
by IIAug 10, 2019
A course that makes your brain works. You analytical skills will be tested at maximum. Well done!
About the Hotel Management: Distribution, Revenue and Demand Management Specialization
Market hospitality services, manage demand, and optimize revenue.
This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
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