In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner.
Hôtel “De l'étoile” - a hotel in crisis?
Hôtel “De l'étoile” - a hotel in crisis?
This course is part of Hotel Management: Distribution, Revenue and Demand Management Specialization
Instructor: Peter O'Connor
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4.6
(105 reviews)
5 hours to complete
3 weeks at 1 hour a week
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Taught in English
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This course is part of the Hotel Management: Distribution, Revenue and Demand Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
In the module we will examine the very interesting case of Hotel de l’Etoile, a family owned, internationally branded, 300-bedroom hotel in the heart of Paris France. Although outwardly very successful, the property is struggling with profitability - something that owner Greg Sayer feels might be connected with its distribution, revenue management and demand management strategy....More information will be released progressively as you complete the assignments. Please, see the "Resources" tab of the videos unlocked after you will have done our peer assessment.
What's included
6 videos5 readings1 peer review
Having completed your analysis, you should make a clear recommendation as to what the owners should do with regard to the brand in order to improve performance.
What's included
1 video1 peer review
Having completed your analysis and had feedback from your peers, it’s now time to make your recommendation as to what the hotel should actually do.
What's included
1 video1 peer review
Assuming that the board approves your recommendation, and having had feedback from your peer, you next need to assess the operational implications of implementing your strategy.
What's included
1 video1 peer review
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4.7 (20 ratings)Offered by
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4.6
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DP
4
Reviewed on Jun 18, 2019
Good introduction and interesting practical exercises during the last week. A lot of good content, lot of work and good reward at the end!
FC
5
Reviewed on Jul 15, 2020
Thank you ESSEC Business School for the Hospitality Management course. It was a remarkable learning journey. All the best.
II
5
Reviewed on Aug 10, 2019
A course that makes your brain works. You analytical skills will be tested at maximum. Well done!
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Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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