About this Course

7,571 recent views

Learner Career Outcomes

33%

started a new career after completing these courses

25%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 5 hours to complete
English

Learner Career Outcomes

33%

started a new career after completing these courses

25%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 5 hours to complete
English

Offered by

Placeholder

ESSEC Business School

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Situational analysis

2 hours to complete
6 videos (Total 22 min), 5 readings, 1 quiz
6 videos
Situational Analysis: Peter O'Connor3m
First Interview with Greg Sayer, Owner of the hotel3m
Interview with Gabriella Bidewell, General Manager6m
Discussion between Sally Smith and Fred Adam, Revenue Mangers3m
Set up by Peter O'Connor and reaction from the owner of the hotel about this analysis3m
5 readings
Hotel de l'étoile income statement10m
Hotel de l'étoile Distribution Report10m
Hotel de l'Etoile market segmentation report10m
Smith Travel Research Report: Trend report10m
Hotel location map10m
Week
2

Week 2

1 hour to complete

Questionning the brand?

1 hour to complete
1 video (Total 4 min)
Week
3

Week 3

1 hour to complete

Recommendations to the board Family

1 hour to complete
1 video (Total 1 min)
Week
4

Week 4

1 hour to complete

Implementation of the strategy

1 hour to complete
1 video (Total 2 min)

Reviews

TOP REVIEWS FROM HÔTEL “DE L'ÉTOILE” - A HOTEL IN CRISIS?

View all reviews

About the Hotel Management: Distribution, Revenue and Demand Management Specialization

Hotel Management: Distribution, Revenue and Demand Management

Frequently Asked Questions

More questions? Visit the Learner Help Center.