About this Course

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Learner Career Outcomes

33%

started a new career after completing these courses

25%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 9 hours to complete
English
Subtitles: English

Learner Career Outcomes

33%

started a new career after completing these courses

25%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 9 hours to complete
English
Subtitles: English

Offered by

ESSEC Business School logo

ESSEC Business School

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

Situational analysis

3 hours to complete
6 videos (Total 22 min), 5 readings, 1 quiz
6 videos
Situational Analysis: Peter O'Connor3m
First Interview with Greg Sayer, Owner of the hotel3m
Interview with Gabriella Bidewell, General Manager6m
Discussion between Sally Smith and Fred Adam, Revenue Mangers3m
Set up by Peter O'Connor and reaction from the owner of the hotel about this analysis3m
5 readings
Hotel de l'étoile income statement10m
Hotel de l'étoile Distribution Report10m
Hotel de l'Etoile market segmentation report10m
Smith Travel Research Report: Trend report10m
Hotel location map10m
Week
2

Week 2

2 hours to complete

Questionning the brand?

2 hours to complete
1 video (Total 4 min)
Week
3

Week 3

2 hours to complete

Recommendations to the board Family

2 hours to complete
1 video (Total 1 min)
Week
4

Week 4

2 hours to complete

Implementation of the strategy

2 hours to complete
1 video (Total 2 min)

Reviews

TOP REVIEWS FROM HÔTEL “DE L'ÉTOILE” - A HOTEL IN CRISIS?

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About the Hotel Management: Distribution, Revenue and Demand Management Specialization

Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends....
Hotel Management: Distribution, Revenue and Demand Management

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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