In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner.
This course is part of the Hotel Management: Distribution, Revenue and Demand Management Specialization
Offered By
Hotel Management: Distribution, Revenue and Demand Management SpecializationESSEC Business SchoolAbout this Course
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Learner Career Outcomes
33%
started a new career after completing these courses
40%
got a tangible career benefit from this course
33%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
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Course 4 of 4 in the
Flexible deadlines
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Approx. 5 hours to complete
English
Subtitles: English
Learner Career Outcomes
33%
started a new career after completing these courses
40%
got a tangible career benefit from this course
33%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 4 of 4 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 5 hours to complete
English
Subtitles: English
Offered by
ESSEC Business School
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
Syllabus - What you will learn from this course
2 hours to complete
Situational analysis
In the module we will examine the very interesting case of Hotel de l’Etoile, a family owned, internationally branded, 300-bedroom hotel in the heart of Paris France. Although outwardly very successful, the property is struggling with profitability - something that owner Greg Sayer feels might be connected with its distribution, revenue management and demand management strategy....More information will be released progressively as you complete the assignments. Please, see the "Resources" tab of the videos unlocked after you will have done our peer assessment.
2 hours to complete
6 videos (Total 22 min), 5 readings, 1 quiz
6 videos
Situational Analysis: Peter O'Connor3m
First Interview with Greg Sayer, Owner of the hotel3m
Interview with Gabriella Bidewell, General Manager6m
Discussion between Sally Smith and Fred Adam, Revenue Mangers3m
Set up by Peter O'Connor and reaction from the owner of the hotel about this analysis3m
5 readings
Hotel de l'étoile income statement10m
Hotel de l'étoile Distribution Report10m
Hotel de l'Etoile market segmentation report10m
Smith Travel Research Report: Trend report10m
Hotel location map10m
1 hour to complete
Questionning the brand?
Having completed your analysis, you should make a clear recommendation as to what the owners should do with regard to the brand in order to improve performance.
1 hour to complete
1 video (Total 4 min)
1 hour to complete
Recommendations to the board Family
Having completed your analysis and had feedback from your peers, it’s now time to make your recommendation as to what the hotel should actually do.
1 hour to complete
1 video (Total 1 min)
1 hour to complete
Implementation of the strategy
Assuming that the board approves your recommendation, and having had feedback from your peer, you next need to assess the operational implications of implementing your strategy.
1 hour to complete
1 video (Total 2 min)
1 video
Reviews
TOP REVIEWS FROM HÔTEL “DE L'ÉTOILE” - A HOTEL IN CRISIS?
by DKOct 17, 2017
I have learned so much through this Capstone project. How to apply the RM in a hotel scenario from concept to analyzing to implementation. Thank you Coursera for this wonderful learning platform.
by DRJun 18, 2019
Good introduction and interesting practical exercises during the last week. A lot of good content, lot of work and good reward at the end!
by FCJul 15, 2020
Thank you ESSEC Business School for the Hospitality Management course. It was a remarkable learning journey. All the best.
by CGJul 3, 2017
Not that many people gave helpful feedback to me about my project, but I would still recommend this course.
About the Hotel Management: Distribution, Revenue and Demand Management Specialization
Market hospitality services, manage demand, and optimize revenue.
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