About this Course

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Learner Career Outcomes

23%

started a new career after completing these courses

33%

got a tangible career benefit from this course

11%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
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Start instantly and learn at your own schedule.
Flexible deadlines
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Approx. 11 hours to complete
English

Skills you will gain

PricingRevenue ManagementForecastingSegmentation Analysis

Learner Career Outcomes

23%

started a new career after completing these courses

33%

got a tangible career benefit from this course

11%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 11 hours to complete
English

Offered by

Placeholder

ESSEC Business School

Syllabus - What you will learn from this course

Content RatingThumbs Up89%(2,171 ratings)Info
Week
1

Week 1

3 hours to complete

Getting Started with Revenue Management

3 hours to complete
11 videos (Total 52 min), 4 readings, 3 quizzes
11 videos
Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy3m
EDC and the importance of Revenue Management2m
History of Revenue Management4m
Shift in consumer behavior6m
Overview of Revenue Management3m
Introduction to Segmentation5m
Introduction to Forecasting and Budgeting5m
Introduction to Pricing6m
How Revenue Management can increase Bottom line6m
Effective Yielding5m
4 readings
Complementary Readings10m
Complementary Reading10m
Complementary Readings10m
Complementary Readings10m
3 practice exercises
Practice Lesson 130m
Practice Lesson 230m
Practice Lesson 330m
Week
2

Week 2

2 hours to complete

Introduction to Segmentation

2 hours to complete
9 videos (Total 57 min), 2 readings, 2 quizzes
9 videos
What is Segmentation?6m
Evolution in Segmentation17m
Evolution in Segmentation26m
Types of Segmentation6m
Strategic Segmentation11m
Considerations of Determining Segmentation8m
Re-segmentation Process5m
Industry Best Practices2m
2 readings
Complementary Reading10m
Complementary Readings10m
2 practice exercises
Practice Lesson 130m
Practice lesson 230m
Week
3

Week 3

3 hours to complete

Introduction to Forecasting & Budgeting

3 hours to complete
11 videos (Total 55 min), 3 readings, 3 quizzes
11 videos
Basic terminology8m
What is Forecasting?3m
Why Forecast?4m
Start with Reservation and Market Data5m
Competitor Pricing & Online Review Data5m
Air Traffic and Weather Data4m
Revenue System vs Excel4m
Evaluating Forecast accuracy5m
Budgeting3m
Best Practices3m
3 readings
Complementary Readings and Videos10m
Complementary Readings and Videos10m
Complementary Readings and Videos10m
3 practice exercises
Practice lesson 130m
Practice lesson 230m
Practice lesson 330m
Week
4

Week 4

3 hours to complete

Introduction to Pricing

3 hours to complete
7 videos (Total 54 min), 3 readings, 3 quizzes
7 videos
Hotel Pricing Strategies9m
How to increase Rates6m
Seven most common Pricing mistakes5m
BAR vs Open Pricing11m
Revenue Strategy: key to optimizing profit9m
Conclusion2m
3 readings
Complementary Readings and Videos10m
Complementary Readings and Videos10m
If you want to go further...10m
3 practice exercises
Practice lesson 130m
Practice lesson 230m
Final Exam30m

Reviews

TOP REVIEWS FROM THE FUNDAMENTALS OF REVENUE MANAGEMENT: THE CORNERSTONE OF REVENUE STRATEGY

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About the Hotel Management: Distribution, Revenue and Demand Management Specialization

Hotel Management: Distribution, Revenue and Demand Management

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