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    507 results for "advertising"

    • Free

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      Duke University

      Advertising and Society

      Skills you'll gain: Advertising, Communication, Entrepreneurship, Marketing, Leadership and Management, Sales, Strategy and Operations, Strategy, Market Research, Research and Design

      4.7

      (870 reviews)

      Mixed · Course · 1-3 Months

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      University of Colorado Boulder

      Digital Advertising Strategy

      Skills you'll gain: Advertising, Communication, Marketing, Digital Marketing, Entrepreneurship, Market Research, Research and Design, Social Media, Back-End Web Development, Web Development, Business Analysis, Customer Analysis, Influencing, Media Strategy & Planning, Search Engine Optimization, Business Psychology, Marketing Psychology, Mobile Development, Sales

      4.5

      (635 reviews)

      Beginner · Specialization · 3-6 Months

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      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Digital Marketing, Marketing, Marketing Management, Media Strategy & Planning, Sales, E-Commerce, Communication, Data Analysis, Social Media, Search Engine Optimization, Advertising, Leadership and Management, Strategy and Operations, Business Communication, Customer Success, Professional Development, Research and Design, Survey Creation, Data Visualization, Entrepreneurship, Persona Research, Storytelling, Strategy, Web Design, Web Development, Web Development Tools, Brand Management, Writing, Accounting, Algorithms, Back-End Web Development, Benefits, Big Data, Business Analysis, Cloud Computing, Computer Networking, Customer Relationship Management, Customer Support, Data Management, Data Mining, Finance, Financial Analysis, General Statistics, Human Computer Interaction, Human Resources, Influencing, Market Analysis, Market Research, Mathematical Theory & Analysis, Mathematics, Microsoft Excel, Networking Hardware, Planning, Probability & Statistics, Public Relations, Shipping and Receiving, Software As A Service, Software Engineering, Software Testing, Supply Chain and Logistics, Theoretical Computer Science, User Experience

      4.8

      (10.8k reviews)

      Beginner · Professional Certificate · 3-6 Months

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      University of Pennsylvania

      Entrepreneurship

      Skills you'll gain: Entrepreneurship, Strategy, Entrepreneurial Finance, Finance, Marketing, Research and Design, Decision Making, Human Resources, Innovation, Accounting, Advertising, Business Analysis, Communication, Financial Accounting, Financial Management, Investment Management, Market Research, Recruitment, B2B Sales, Brand Management, Business Design, Business Research, Customer Analysis, Customer Relationship Management, Data Analysis, Digital Marketing, Financial Analysis, Human Resources Operations, Leadership Development, Leadership and Management, Persona Research, Planning, Sales, Survey Creation, Visual Design, Business Process Management, Business Psychology, Design and Product, Forecasting, General Accounting, Market Analysis, Media Strategy & Planning, Organizational Development, Probability & Statistics, Product Development, Product Management, Product Marketing, Public Relations, Strategy and Operations, Supply Chain and Logistics

      4.8

      (5.2k reviews)

      Beginner · Specialization · 3-6 Months

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      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Communication, Marketing, Media Strategy & Planning, Business Psychology, Marketing Design, Marketing Management, Marketing Psychology, Media Production, Research and Design, Digital Marketing, Influencing, Writing, Advertising, Advertising Sales, MarTech, Storytelling, Brand Management, Entrepreneurship, Leadership and Management, Sales, Strategy, Strategy and Operations

      4.5

      (3.9k reviews)

      Intermediate · Course · 1-3 Months

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      Coursera Project Network

      Create a Google Ads Search Campaign

      Skills you'll gain: Advertising, Communication, Digital Marketing, Marketing, Computational Logic

      4.6

      (307 reviews)

      Beginner · Guided Project · Less Than 2 Hours

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      Meta

      Meta Social Media Marketing

      Skills you'll gain: Marketing, Digital Marketing, Social Media, Communication, Advertising, Marketing Management, Media Strategy & Planning, Business Analysis, Sales, Marketing Design, Research and Design, Entrepreneurship, Brand Management, Market Research, Business Psychology, Marketing Psychology, Customer Analysis, Design and Product, Finance, Planning, Product Marketing, Budget Management, Strategy and Operations, Advertising Sales, Business Communication, Customer Support, Financial Management, Influencing, MarTech, Market Analysis, People Analysis, Performance Management, Persona Research, Spreadsheet Software, Statistical Tests, Storytelling, Writing, Leadership and Management, Strategy, Computer Networking, Data Analysis, Data Visualization, Database Administration, Databases, Experiment, Network Security, Probability & Statistics, Public Relations, Regulations and Compliance, Security Engineering, Security Strategy, Software Engineering, Software Security, Software Testing, Supply Chain and Logistics, Visual Design

      4.8

      (14.3k reviews)

      Beginner · Professional Certificate · 3-6 Months

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      Free

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      University of Illinois at Urbana-Champaign

      Global Marketing: Building Iconic Brands

      Skills you'll gain: Marketing, Communication, Entrepreneurship, Brand Management, Leadership and Management, Market Research, Marketing Management, Research and Design, Advertising, Business Psychology, Culture

      4.8

      (32 reviews)

      Mixed · Course · 1-3 Months

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      IE Business School

      Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

      Skills you'll gain: Marketing, Advertising, Communication, Media Strategy & Planning, Business Analysis, Business Psychology, Customer Analysis, Marketing Psychology, Brand Management, Digital Marketing, Marketing Management, Public Relations, Entrepreneurship, Leadership and Management, Sales, Strategy, Strategy and Operations

      4.7

      (2.2k reviews)

      Mixed · Course · 1-4 Weeks

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      Coursera Project Network

      Create Social Media Ad Campaign using Canva

      Skills you'll gain: Communication, Computer Graphics, Graphic Design, Marketing, Social Media

      Beginner · Guided Project · Less Than 2 Hours

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      Free

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      UNSW Sydney (The University of New South Wales)

      Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

      Skills you'll gain: Communication, Computer Graphics, Creativity, Entrepreneurship, Human Computer Interaction, Interactive Design, Leadership and Management, Marketing, Research and Design, Sales, Storytelling, Strategy, Strategy and Operations, Writing

      4.7

      (762 reviews)

      Mixed · Course · 1-3 Months

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      Coursera Project Network

      How to Create an Instagram Business Account

      Skills you'll gain: Communication, Marketing, Social Media, Advertising

      4.8

      (16 reviews)

      Beginner · Guided Project · Less Than 2 Hours

    Searches related to advertising

    advertising and society
    advertising with meta
    advertising and e-commerce on tiktok
    search advertising
    digital advertising strategy
    content, advertising & social imc
    native advertising
    social media advertising
    1234…43

    In summary, here are 10 of our most popular advertising courses

    • Advertising and Society: Duke University
    • Digital Advertising Strategy: University of Colorado Boulder
    • Google Digital Marketing & E-commerce: Google
    • Entrepreneurship: University of Pennsylvania
    • The Strategy of Content Marketing: University of California, Davis
    • Create a Google Ads Search Campaign: Coursera Project Network
    • Meta Social Media Marketing: Meta
    • Global Marketing: Building Iconic Brands: University of Illinois at Urbana-Champaign
    • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
    • Create Social Media Ad Campaign using Canva: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    • Advertising is the promotion of products or services to the public, and an effective advertising strategy is essential to the success of any for-profit company. This field has grown more important, as well as more complex, since the advent of the digital era. In addition to traditional print, radio, and TV ads, today’s digital marketing professionals have many more channels to use as well as greater control over the audience these channels reach.

      Google Ads search advertising is a quintessential example of this new era; while similar in format to print ads, the power of Google’s search algorithms and user data allow advertisers to target ads so that they are displayed only to users likely to be interested in their products, and to pay only when these ads are successful in garnering clicks. Social media marketing such as Facebook advertising and Twitter advertising also allows for user-specific targeting of ads that can use images as well as text.

      There are also new opportunities for longer-form advertising. Native advertising uses the same format of the usual content of a publication, has expanded beyond traditional “advertorials” to include sponsored content on social media as well as branded content such as white papers. These formats may offer a means to convey more complex value propositions that can be particularly effective in business-to-business sales.

      Regardless of the channel used, today’s advertising professionals also have sophisticated marketing performance measurement and management tools to evaluate their effectiveness. That means that success in this field requires more than a knack for coming up with a memorable message - you also need to have skills in analytics to understand your results, iterate, and optimize.‎

    • Advertising expertise is an in-demand skill, but successful careers in this area - much like the evolution of the industry itself - increasingly depend on selling in the digital realm. Thus, today’s advertising professionals must keep up to date with the latest digital platforms and continually learn new skills to stay ahead of the curve in this rapidly evolving field.

      Experienced digital marketing specialists may work their way up through the ranks in advertising agencies and other organizations to become advertising and promotions managers. These high-level professionals are in charge of planning and carrying out ad campaigns across all forms of media, and must be able to understand the advertising goals of clients as well as manage staff responsible for executing on their vision. According to the Bureau of Labor Statistics, advertising and promotions managers earned a median annual wage of $125,510 in 2019.‎

    • Absolutely! Digital marketing courses and Specializations have long been some of the most popular learning content available on the Coursera platform, and the online format is an ideal medium for developing skills in the sophisticated digital tools and strategies available to today’s advertising professionals.

      With the opportunity to learn remotely from top-ranked schools like Duke University, University of Colorado Boulder, and the University of Illinois Urbana-Champaign, online courses through Coursera give you the opportunity to learn about advertising from leading experts and faculty on a flexible schedule and a lower cost than on-campus students.‎

    • Before starting to learn advertising, it helps to understand the fundamentals of writing and public speaking. Advertisers rely heavily on their communication skills as they try to persuade consumers to make a purchase or take some other type of action. Knowledge of psychology can also be useful because you'll need to understand what motivates people. Although traditional forms of advertising have involved mediums such as billboards, newspaper ads, and brochures, much of today's advertising efforts take place online. So, it helps to have a firm grasp of basic computer skills as well.‎

    • People who are creative and persuasive are well suited for roles in advertising. Advertising jobs require you to take a product or service and make it relevant and appealing to consumers. So, you'll need to test out creative approaches to getting your message across to a target demographic. Depending on the specific role, it might also help to have an extroverted personality and a willingness to step in front of a camera. However, many advertising jobs, such as graphic designer and commercial script writer, involve working behind the scenes.‎

    • Learning advertising could be the right path for anyone who has a passion for promoting their own works or the works of other people. Developing advertising skills is especially useful for people who plan to launch their own business, whether it's a for-profit or nonprofit service. Even if you don't personally plan to start a business, your advertising skills may help someone you know spread the word about their latest invention or new start-up. Independent contractors can also benefit from learning about advertising. For self-employed individuals, knowing how to stand out in a crowded field and catch the attention of potential clients is important for ongoing success.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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